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Obtained the verification of the curriculum by the Council of Universities, prior to the positive report of the National Agency for the Evaluation of Quality and Accreditation, and agreed on the official character of the title by Council Agreement of Ministers of 24 February 2012 (published in the "BOE" of 26 March 2012, by Resolution of the General Secretariat of Universities of 5 March 2012), in accordance with the provisions of the current legislation, this Rectorate has resolved publish the curriculum leading to the achievement of the degree of European University Master's degree in Public Relations. MARPE.
Valencia, April 23, 2012. -Rectora, Rosa Visiedo Claverol.
ANNEX
European University Master in Public Relations. MARPE
General Distribution of the Study Plan:
| ECTS | |
|---|---|
|
(OB) | 56 |
|
Optives (OP) | 4 |
|
End of Master (TFM) | 30 |
| Total | 90 |
Study Plan Distribution by Course and Module:
| Allocate | ECTS | Character | Temporary Organization | ||||
|---|---|---|---|---|---|---|---|
|
1. º | Theories and Trends in Relationships Public | 6 | OB | er | |||
|
1. | Strategic Planning | 6 | OB | 1.er | |||
|
Communication Address | 5 | OB | 1.er | ||||
| Public Relations Specialized I | 9 | OB | 1.er | ||||
| Strategic Address and Museum Marketing (2 ECTS) | 4 | OP | 1.er | ||||
|
1. º | Redaction Techniques (2 ECTS) | 1.er | |||||
| Specialised Journalism (2 ECTS) | er | ||||||
| 1. º | Opinion Journalism (2 ECTS) | er | |||||
|
1. º | 1. | 1. | Centro_table_body"> 1.er | ||||
| 1. º |
| 1.er | |||||
| 1. | 1. | 1. The_table_table_izq"> Digital Magazine Edit (2 ECTS) | 1.er | ||||
| 2. |
| 5 | 5 | OB | 2nd | ||
| 2. º | Public Affairs and Lobbing on the European Context | 5 | OB | 2. | |||
| Public Media and Sphere |
OB | OB |
2. | ||||
| . º |
| OB | 2. semester | OB | OB |
||
| 2. º | Ethics and Social Responsibility | 6 | OB | 2. semester | |||
| Job End Job | 30 | TFM | 3.er | ||||
| Total |
90 |
|
| ||||
2 optional subjects must be chosen from the existing 7.
The first semester modules will be taught at the Universidad CEU Cardenal Herrera (Alfara del Patriarca-Valencia-Spain).
The modules of the second semester will be taught at the Instituto Superior de Novas Profissoes (Lisboa-Portugal).
