Resolution On November 26, 2014, Of The European University Of Valencia, Which Publishes Curriculum Of Graduated In Marketing And Commercial Management.

Original Language Title: Resolución de 26 de noviembre de 2014, de la Universidad Europea de Valencia, por la que se publica el plan de estudios de Graduado en Marketing y Dirección Comercial.

Read the untranslated law here: http://www.boe.es/buscar/doc.php?id=BOE-A-2015-3171

Obtained the verification of the curriculum by the universities Council, following a positive report from the National Agency for quality assessment and accreditation, and the official nature of the title by agreement of the Council of Ministers agreed on September 26, 2014, by which establishes the official nature of certain qualifications and registration in the register of universities , Centers and titles (published in the Official Gazette of 18 October 2014, by resolution on October 2, 2014, of the General Secretariat of universities), the Rectorate resolved to publish the curriculum leading to the degree of Bachelor in Marketing and commercial management.

Valencia, on November 26, 2014.-El Rector, José Enrique Fernández del Río.

CURRICULUM of the title of degree in MARKETING and address commercial distribution of curriculum credits ECTS basic commodity credits training type 60 mandatory 144 electives 18 practices external 12 project end of grade 6 Total 240 matter type period Cr ECTS business administration.





Basic.





1 6 financial accounting I.





Mandatory.





1 6 communication skills.





Basic.





1 6 analysis of the economic environment.





Mandatory.





1 6 business mathematics.





Mandatory.





1 6 business administration.





Mandatory.





2 6 fundamentals of Marketing.





Mandatory.





2 6 financial accounting II.





Mandatory.





2 6 the consumer behaviour.





Basic.





2 6 economic and Social thought.





Basic.





2 6 people management.





Mandatory.





3 6 cost accounting.





Mandatory.





3 6 analysis of financial operations.





Basic.





3 6 Marketing instruments.





Mandatory.





3 6 tax systems.





Mandatory.





3 6 of the business law.





Basic.





4





6






Inglés.





Basic.





4 6 corporate operations.





Mandatory.





4 6 Industrial Organization.





Mandatory.





4 6 statistics.





Basic.





4 6 management skills.





Basic.





5 6 Econometrics.





Mandatory.





5 6 commercial distribution.





Mandatory.





5 6 product and brand Marketing.





Mandatory.





«««5 6 Strategic Marketing: "Marketing Factory».





Mandatory.





6





6






Ética.





Basic.





6 6 sale techniques.





Mandatory.





6 6 Marketing of prices.





Mandatory.





6 6 commercial communication.





Mandatory.





7 6 research and market techniques I.





Mandatory.





7 6 direction of sales.





Mandatory.





7 6 business simulation.





Mandatory.





7 6 practices external I.





Practices.





7 6 research and market techniques II.





Mandatory.





8 6 International Marketing.





Mandatory.





8 6 practices external II.





Practices.





6-8 grade end project: Marketing Plan.





PFG.





8 6 business communication II.





Optional.





5, 6, 8 6 innovation management.





Optional.





5, 6, 8 6 commercial distribution II.





Optional.





5, 6, 8 6 quality and customer service.





Optional.





5, 6, 8 6 consumer behavior in Marketing.





Optional.





5, 6, 8 6 sports management.





Optional.





5, 6, 8 6 management entities and sports centres.





Optional.





5, 6, 8 6 Marketing Deportivo.





Optional.





5, 6, 8 6 University activities.





Optional.





5 a 8





6