Resolution Of April 20, 2015, Of The University Of Madrid, Which Publishes Curriculum Of Graduate In Advertising And Public Relations.

Original Language Title: Resolución de 20 de abril de 2015, de la Universidad a Distancia de Madrid, por la que se publica el plan de estudios de Graduado en Publicidad y Relaciones Públicas.

Read the untranslated law here: http://www.boe.es/buscar/doc.php?id=BOE-A-2015-5067

Obtained the verification of the plan of studies by the Council of universities, prior report favorable of the Agency national of evaluation of the quality and accreditation and declared the character official of the title by agreement of the Council of Ministers of 26 of September of 2014 (published in the «BOE» of 18 of October of 2014, by resolution of the Secretariat General of universities) (, October 2, 2014), this Rectorate resolved to publish the leading curriculum to obtain the title of graduate or graduate in advertising and public relations.

The plan of studies to is concerns the present resolution will be structured as figure in the annex of the same.

Collado Villalba, 20 April 2015.-the Rector, José Andrés Sánchez Pedroche.

ANNEX STRUCTURE OF THE LESSONS the title of graduate or graduate in advertising and public relations from the University of Madrid (UDIMA) comprises 240 ECTS credits distributed as follows: distribution of curriculum credits ECTS degree in advertising and public relations type of commodity credits ECTS training basic 60 mandatory 150 electives 24 work end of grade 6 Total 240 subjects that make up the 60 credits of basic training , as set out in the annex of the the order ECI/3854/2007, of December 27, which lays down the requirements for the verification of the title, outlined below in a table with the following contents: subject branch of knowledge commodity credits ECTS language Spanish.





Arts and humanities.





Language.





6. theory of Social communication.





Social and legal sciences.





Communication.





6 sociology overall.





Social and legal sciences.





Sociology.





6. Introduction to law.





Social and legal sciences.





Right.





6. technology and management of information and knowledge.





Engineering and architecture.





Computing.





6 introduction to the economy.





Social and legal sciences.





Economy.





6. statistics.





Social and legal sciences.





Statistics.





6 communication written.





Social and legal sciences.





Communication.





6. Introduction to the psychology of communication.





Social and legal sciences.





Psychology.





6 Marketing and globalization.





Social and legal sciences.





Communication.





Total 6 créditos ECTS.





60. the subjects that make up the 150 credits of compulsory training are detailed below in the following table: subject module credits ECTS theory of advertising.





Theory, structure and organization advertising and of the relationships public.





6 fundamentals of the relationship public.





Theory, structure and organization of advertising and public relations.





6 advertising and events cultural.





Advertising, relations public and society.





6 creativity in communication.





Theory, structure and organization of advertising and public relations.





6. Audiovisual narrative.





Communication fundamentals for advertising and public relations.





6. advertising language.





Theory, structure and organization of advertising and public relations.





6 communication institutional.





Processes and techniques of the relationship public.





6 foundations of the communication in the environment Digital.





Communication and new technologies.





6 fundamentals of the design graphic.





Processes of creating advertising.





6 history of the advertising and of the relationships public.





Advertising, relations public and society.





6. advertising I: writing creativity.





Advertising creation process.





6. Audiovisual advertising.





Advertising creation process.





6 company advertising and public relations.





Theory, structure and organization of advertising and public relations.





6. advertising media planning.





Research, planning and purchase of media and advertising.





6. events and Protocol management.





Processes and techniques of public relations.





6. research in digital media.





Research, planning and purchase of media and advertising.





6. advertising creativity II: Art direction.





Advertising creation process.





6. corporate identity.





Processes and techniques of public relations.





6. public opinion.





Communication fundamentals for advertising and public relations.





6. market research.





Research, planning and purchase of media and advertising.





6. structure of the communication.





Communication fundamentals for advertising and public relations.





6. social media and Community Management.





Processes and techniques of public relations.





6. groups of pressure and Persuasion.





Processes and techniques of public relations.





6. right of publicity.





Advertising, public relations and society.





6. advertising and public relations workshop.





Advertising and public relations workshop.





6 total credits ECTS 150 to these subjects compulsory there that add the work end of grade, with 6 credits ECTS, also of character required.

The subjects optional, of character multidisciplinary more them practices external, are the following: materials optional of character multidisciplinary and practices external subjects module credits ECTS address of accounts.





Forming multidisciplinary.





6 management of spokespersons and relationships institutional.





Forming multidisciplinary.





6 design and management of campaigns Online and Offline.





Forming multidisciplinary.





6 communication policy.





Forming multidisciplinary.





6 Marketing strategic.





Multidisciplinary training.





6. political propaganda.





Multidisciplinary training.





6. economic psychology.





Multidisciplinary training.





6 literature and creative writing.





Multidisciplinary training.





6. artistic movements and aesthetic tendencies.





Multidisciplinary training.





6. English.





Multidisciplinary training.





6 photography advertising.





Forming multidisciplinary.





6 communication television.





Forming multidisciplinary.





6 communication radio.





Forming multidisciplinary.





6 history of it communication Social.





Forming multidisciplinary.





6 history of the cinema.





Multidisciplinary training.





6. background documentation.





Multidisciplinary training.





6. theory of Interpersonal communication.





Multidisciplinary training.





6. external practices.






Externships.





6. to study the subjects of optional courses in each academic year the University will bid enough subjects that enable all students to overcome 24 ECTS credits provided for them.

Also in accordance with provisions in the current regulations, students may apply for recognition of a maximum of 6 credits in elective subjects for participation in University cultural, sports, activities of student representation, solidarity and cooperation.

General explanation of the planning of studies as a prior step to describe in detail the curriculum and facilitate the understanding of it, and following the recommendation of the National Agency for quality assessment and accreditation (ANECA), then include an explanation on how that will structure the teachings.

Likewise, before developing the teaching planning, should clarify the structure of the curriculum is broken down by modules, in the manner established by the order ECI/3854/2007, of 27 of December, which establish the requirements for the verification of the degrees, and to the extent that applicable as it allows the Real Decreto 1393 / 2007 of 29 October, which establishes the planning of official university education, as well as the «Guide to support for the development of memory of application of verification of official titles» designed by ANECA. Specifically, this guide should distinguish between administrative units of enrolment (subjects) and the academic units of teaching and learning (which can be expressed in terms of modules or subjects). At the same time, it is recommended not to develop the model of management of the teachings in terms too detailed, which can hinder the realization of small adjustments and improvements once implemented the title. In response to these recommendations, although it has started from the module as the basic unit of planning of the teachings, while discussed as possible define the training content of the curriculum, according to the different subjects that are the sets of materials for basic training and obligatory subjects, with its corresponding load in ECTS credits.

In line with previous ideas, training activities, methodology of teaching and learning and assessment systems always refer to the modules for, taking care to provide enough specific information to facilitate verification of the proposed title, but not specify those details that must be the subject of a further development, academic guidelines and programs of the subjects.

All of the basic materials, which serve for the student reaches an adequate level, enabling it to understand and assimilate the materials of successive courses, are taught in the first course, therefore, your timing is adjusted to what point the order ECI/3854/2007 and the Royal Decree 1393 / 2007.

Next to the basic subjects (60 ECTS), a total of 150 credits (including advertising and public relations workshop) has established mandatory materials.

The materials optional disaggregated by subjects, is can study starting from the first semester of the third course, looking for that your learning train to the student for the performance of them profiles professional persecuted in this grade.

Finally, in the fourth year is included the workshop of advertising and public relations, which consists of 6 credits, and the end grade work (EDW) with other 6 ECTS credits. Both subjects allow students to consolidate the abilities and skills, practices and techniques, which students must acquire in their training as professional advertising and public relations in the various fields of action. To achieve the objectives set for the degree in advertising and public relations studies modules (and their distribution in credits) below in all subjects of the curriculum are grouped.

Total of elective courses offered, seventeen (102 credits ECTS), the student must take only four of them (24 ECTS credits).

Distribution of the Plan by courses and semesters (unit temporary), credits (ECTS), character Basic, compulsory or optional the following table presents the composition of the plan of studies and its organization temporary by semesters and subjects, structured in four years. Each academic year consists of a total of 10 subjects (60 ECTS credits); at the same time, these subjects are divided into two semesters per course, so that the student can get up to 30 credits in each semester: denomination character ECTS denomination character ECTS first course. First semester first course. Second semester theory of advertising.





Mandatory.





6 fundamentals of the relationship public.





Mandatory.





6 theory of the communication Social.





Basic.





6. creativity in communication.





Mandatory.





6. Spanish language.





Basic.





6 Marketing and globalization.





Basic.





6 introduction to the economy.





Basic.





6 introduction to the right.





Basic.





6 technologies and management of information and knowledge.





Basic.





6 communication written.





Basic.





6 total first course, first semester first-year Total 30, second semester 30 second course. First semester second course. Second semester General sociology.





Basic.





6. statistics.





Basic.





6. Introduction to the psychology of communication.





Basic.





6 company advertising and of the relationships public.





Mandatory.





6 history of advertising and public relations.





Mandatory.





6 research of markets.





Mandatory.





6. Audiovisual narrative.





Mandatory.





6 fundamentals of graphic design.





Mandatory.





6. institutional communication.





Mandatory.





6. advertising language.





Mandatory.





6 total second course, first semester second-year Total 30, second semester third year 30. First semester third year. Second semester creativity advertising I: writing.





Mandatory.





6. advertising and cultural events.





Mandatory.





6. Audiovisual advertising.





Mandatory.





6. advertising creativity II: Art direction.





Mandatory.





6 foundations of the communication in the environment Digital.





Mandatory.





6 identity corporate.





Mandatory.





6. advertising media planning.





Mandatory.





6. public opinion.





Mandatory.





6. optional 1.





Optional.





6 optional 2.





Optional.





6. total third course, first semester 30 Total third year, second semester fourth year 30. First semester fourth year. Second semester of communication structure.





Mandatory.





6. right of publicity.





Mandatory.





6. social media and Community Management.





Mandatory.





6. research in digital media.





Mandatory.





6. groups of pressure and Persuasion.





Mandatory.





6 optional 4.





Optional.





6. events and Protocol management.





Mandatory.





6. end of degree work.





Mandatory.





6 3 optional.





Optional.





6






Advertising and public relations workshop.





Mandatory.





6 total quarter course, first semester 30 Total quarter course, second semester 30 Total of the grade 240