Resolution Of April 20, 2015, Of The University Of Madrid, Which Publishes Curriculum Of Graduate In Marketing.

Original Language Title: Resolución de 20 de abril de 2015, de la Universidad a Distancia de Madrid, por la que se publica el plan de estudios de Graduado en Marketing.

Read the untranslated law here: http://www.boe.es/buscar/doc.php?id=BOE-A-2015-5065

Obtained the verification of the curriculum by the universities Council, following a favorable report from the National Agency for quality assessment and accreditation and declared the official nature of the title by agreement of the Council of Ministers of 20 February 2015 (published in «Official Gazette» of March 18, 2015, by resolution of the General Secretariat of universities (, February 25, 2015), this Rectorate resolved to publish the leading curriculum to obtain the title of graduate or graduate in Marketing.

The plan of studies referred to in the present resolution shall be structured as contained in the annex to the same.

Collado Villalba, 20 April 2015.-the Rector, José Andrés Sánchez Pedroche.

Annex structure of teaching the general structure of the teachings leading to the degree in Marketing, according to the nature of the materials and content in ECTS credits, is collected in the following table: distribution of curriculum credits ECTS basic training 60 mandatory 150 electives 24 work end of grade 6 Total 240 subjects that make up the 60 credits of basic training , listed below in a table with the following contents: subject branch of knowledge commodity credits ECTS technology and management of information and knowledge.





Engineering and architecture.





Computing.





6. Introduction to economics.





Social and legal sciences.





Economy.





6. General sociology.





Social and legal sciences.





Sociology.





6 Marketing and globalization.





Social and legal sciences.





Company.





6. Introduction to law.





Social and legal sciences.





Right.





6. business address.





Social and legal sciences.





Company.





6. theory of Interpersonal communication.





Social and legal sciences.





Communication.





6. Introduction to the Organization of enterprises.





Social and legal sciences.





Company.





6. statistics.





Social and legal sciences.





Statistics.





6 finance and budgets preparation.





Social and legal sciences.





Company.





6 total credits 60 ECTS the subjects that make up the 150 credits of compulsory training are detailed below in the following table: subject module credits ECTS electronic Marketing.





E-commerce and Digital Marketing.





6. consumer psychology.





Skills professionals and society.





6. theory of advertising.





Communication, advertising and public relations.





6 product and price.





Marketing and market techniques.





6 fundamentals of communication in the Digital environment.





E-commerce and Digital Marketing.





6. corporate identity.





Communication, advertising and public relations.





6. Corporate Social responsibility and professional ethics.





Skills professionals and society.





6. market research.





Marketing and market techniques.





6. commercial distribution.





Marketing and market techniques.





6. institutional communication.





Communication, advertising and public relations.





6. events and Protocol management.





Communication, advertising and public relations.





6. research in digital media.





Marketing and market techniques.





6. Direct Marketing.





Marketing applications and sectors of activity.





6. direct sales and Online.





E-commerce and Digital Marketing.





6. financial Marketing and services.





Marketing applications and sectors of activity.





6. techniques for forecasting and monitoring of sales.





Marketing and market techniques.





6. Strategic Marketing.





Marketing and market techniques.





6 CRM and relationship Marketing.





Marketing and market techniques.





6. logistics to sales.





E-commerce and Digital Marketing.





6. commercial law.





Economic environment and legal framework.





6. social media and Community Management.





E-commerce and Digital Marketing.





6. Marketing plan.





Marketing and market techniques.





6. professional skills.





Skills professionals and society.





6. Design and management of campaigns Online and Offline.





E-commerce and Digital Marketing.





6. International Marketing.





Marketing applications and sectors of activity.





6 total credits Ects 150 to these compulsory subjects will be added to the work end of degree, six ECTS credits, also of mandatory.

Optional courses, multidisciplinary, more the external practices, are as follows: materials ELECTIVES and practices external subjects module credits Ects for the cosmetic industry, pharmaceutical and Marketing luxury goods.





Multidisciplinary training.





6. Introduction to the economics of the business.





Multidisciplinary training.





6. strategic direction of the company.





Multidisciplinary training.





6. math.





Multidisciplinary training.





6. Spanish economic history and world.





Multidisciplinary training.





6. advertising media planning.





Multidisciplinary training.





6. English.





Multidisciplinary training.





6 literature and creative writing.





Multidisciplinary training.





6. content Marketing.





Multidisciplinary training.





6. external practices.





Externships.





6. to study the subjects of optional courses in each academic year the University will bid enough subjects that enable all students to overcome 24 ECTS credits provided for them.

Also in accordance with provisions in the current regulations, students may apply for recognition of a maximum of six credits in elective subjects for participation in University cultural, sports, activities of student representation, solidarity and cooperation.

General explanation of the planning of studies as a prior step to describe in detail the curriculum and facilitate the understanding of it, and following the recommendation of the National Agency for quality assessment and accreditation (ANECA), then include an explanation on how that will structure the teachings.
Likewise, before developing the teaching planning, should clarify the structure of the curriculum is broken down by modules, in the manner established by the order ECI/3854/2007, of 27 of December, which establish the requirements for the verification of the degrees, and to the extent that applicable as it allows the Real Decreto 1393 / 2007 , October 29 [modified by Royal Decree 861/2010 of 2 July ("BOE" on July 3, 2010) and by Royal Decree 99/2011 28 January ("BOE" on February 10, 2011)], by establishing the planning of official university education, as well as the 'Guide to support for the development of memory of application of verification of official titles» designed by ANECA. Specifically, this guide should distinguish between administrative units of enrolment (subjects) and the academic units of teaching and learning (which can be expressed in terms of modules or subjects). At the same time, it is recommended not to develop the model of management of the teachings in terms too detailed, which can hinder the realization of small adjustments and improvements once implemented the title.

In response to these recommendations, although it has started from the module as the basic unit of planning of the teachings, while discussed as possible define the training content of the curriculum, according to the different subjects that are the sets of materials for basic training and obligatory subjects, with its corresponding load in ECTS credits.

In line with previous ideas, training activities, methodology of teaching and learning and assessment systems always refer to the modules for, taking care to provide enough specific information to facilitate verification of the proposed title, but not specify those details that must be the subject of a further development, academic guidelines and programs of the subjects.

All of the basic materials, which serve for the student reaches an adequate level, enabling it to understand and assimilate the materials of successive courses, are taught in the first course, therefore, your timing is adjusted to what point the order ECI/3854/2007 and the Royal Decree 1393 / 2007.

Next to the basic subjects (60 ECTS), has established a total of 150 credits of compulsory subjects.

The optional courses broken down by subject, are studying from the second half of the fourth course, looking for their learning to train students for the performance of the professional profiles in this grade.

Likewise, the fourth year includes the end grade work (EDW) with other 6 ECTS which enables students to consolidate the abilities and skills, practices and techniques, which students must acquire in their training as a graduate in marketing in the different fields of action.

Distribution Plan courses and semesters (temporary unit), credits (ECTS), basic, obligatory or optional character the following table presents the composition of the curriculum and its temporal organization by semesters and courses, structured in four years. Each academic year consists of a total of 10 subjects (60 ECTS credits) and at the same time, these subjects are divided into two semesters per course, so that the student can get up to 30 credits in each semester: denomination character ECTS denomination character ECTS first course. First first semester course. Second semester technology and management of information and knowledge.





Basic.





6. Introduction to law.





Basic.





6. Introduction to economics.





Basic.





6. Introduction to the Organization of enterprises.





Basic.





6. General sociology.





Basic.





6. statistics.





Basic.





6 Marketing and globalization.





Basic.





6. business address.





Basic.





6. email Marketing.





Mandatory.





6. consumer psychology.





Mandatory.





6 total first course. First 30 semester first-year Total. Second semester 30 second course. First semester second course. Second half finance and elaboration of budgets.





Basic.





6. corporate identity.





Mandatory.





6. theory of Interpersonal communication.





Basic.





6. Corporate Social responsibility and professional ethics.





Mandatory.





6. theory of advertising.





Mandatory.





6. market research.





Mandatory.





6 product and price.





Mandatory.





6. commercial distribution.





Mandatory.





6 fundamentals of communication in the Digital environment.





Mandatory.





6. institutional communication.





Mandatory.





6. total second course. First semester 30 Total second course. First 30 semester third year. First third semester course. Second semester events and Protocol management.





Mandatory.





6. financial Marketing and services.





Mandatory.





6. research in digital media.





Mandatory.





6. techniques for forecasting and monitoring of sales.





Mandatory.





6. Direct Marketing.





Mandatory.





6. Strategic Marketing.





Mandatory.





6. direct sales and Online.





Mandatory.





6 CRM and relationship Marketing.





Mandatory.





6. optional 1.





Optional.





6 optional 2.





Optional.





6. total third course. First semester 30 Total third course. First 30 semester 4th. First quarter semester course. Second semester logistics for the sales.





Mandatory.





6. end of degree work.





Mandatory.





6. commercial law.





Mandatory.





6. professional skills.





Mandatory.





6. social media and Community Management.





Mandatory.





6. Design and management of campaigns Online and Offline.





Mandatory.





6. Marketing plan.





Mandatory.





6. International Marketing.





Mandatory.





6 3 optional.





Optional.





6 optional 4.





Optional.





6. total fourth year. First Total 30 semester fourth year. Second semester 30 Total 240 degree