Resolution Of June 29, 2015, Of The University Of Alicante, That Publishes The Modification Of The Curriculum Of Graduate In Advertising And Public Relations.

Original Language Title: Resolución de 29 de junio de 2015, de la Universidad de Alicante, por la que se publica la modificación del plan de estudios de Graduado en Publicidad y Relaciones Públicas.

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Read the untranslated law here: http://www.boe.es/buscar/doc.php?id=BOE-A-2015-8221

Seen the favourable report from the National Agency for quality assessment and accreditation of date may 30, 2012 concerning the modification of the curriculum of graduate or graduate in advertising and public relations.

This Chancellor, in accordance with the provisions of article 28 of Royal Decree 1393 / 2007, of October 29, modified by Royal Decree 861/2010, of July 2, has resolved to publish the current curriculum conducive to obtaining the official diploma of graduate or graduate in advertising and public relations, which will be structured as shown in the annex to this resolution.

Alicante, 29 June 2015.-El Rector, Manuel Palomar Sanz.

ANNEX UNIVERSITY OF ALICANTE Plan of studies leading to the title of graduated or graduated in advertising and relations public (branch of science social and legal) structure of the teachings table 1. Distribution of curriculum in ECTS by type of material.




Type of matter credits training basic 60 mandatory 138 electives 36 work end of grade 6 Total 240 table 2. Diagram of the first course subject course credits ECTS character communication curriculum.





Communication and audiovisual media.





6 Basic.






Communication.





Communication and media writings.





6 Basic.






Communication.





Fundamentals of communication I.





6 Basic.






Communication.





Fundamentals of the communication II.





6 Basic.






Right.





Introduction to the law for the communication and the advertising.





6 Basic.






Economy.





Fundamentals of Marketing.





6 Basic.






History.





History economic, Social and political contemporary.





6 Basic.






 





Introduction to economics.





6 mandatory.






 





Theory of advertising.





6 mandatory.






 





Theory of the relationship public.





6 mandatory.





Second course subject course credits ECTS character psychology.





Psychology Social communication.





6 Basic.






Sociology.





Social change and communication.





6 Basic.






Sociology.





Social research in communication techniques.





6 Basic.






 





Corporate communication.





6 mandatory.






 





Advertising and public relations strategy.





6 mandatory.






 





Foundations of creativity.





6 mandatory.






 





Advertising graphic design tools.





6 mandatory.






 





Advertising language.





6 mandatory.






 





Semiotics of mass communication.





6 mandatory.






 





Audiovisual communication techniques.





6 mandatory.





Third course subject course credits ECTS character ethics of advertising and public relations.





6 mandatory.






 





Elaboration of advertising texts.





6 mandatory.






 





Creative strategy and conceptualization.





6 mandatory.






 





Management of the information in communication.





6 mandatory.






 





Image corporate.





6 mandatory.






 





Narrative Audiovisual applied to the advertising.





6 mandatory.






 





Planning of the relationship public.





6 mandatory.






 





Production and realization on media audiovisual.





6 mandatory.






 





Semiotics of the advertising and of the consumption.





6 mandatory.






 





Theory of the image applied to the advertising.





6 mandatory.





Fourth course subject course credits ECTS character research and planning of media.





6 mandatory.






 





Production and realization in media printed.





6 mandatory.






 





Systems and processes of advertising and public relations.





6 mandatory.






 





End of degree work.





6 mandatory.






 





Advertising poster.





6 optional.






 





Political communication and Social interest.





6 optional.






 





Art direction.





6 optional.






 





Accounts management.





6 optional.






 





Structure of advertising and public relations.





6 optional.






 





Advertising photography.





6 optional.






 





History of advertising.





6 optional.






 





Spain Social and economic history.





6 optional.






 





English for the advertising and public relations.





6 optional.






 





Research of markets.





6 optional.






 





New ways to advertising.





6 optional.






 





Organization of companies from advertising and relationships public.





6 optional.






 





Post-production Audiovisual in advertising.





6 optional.






 





Practice outside.





12 optional.






 





Processes psychosocial of influence and publicity.





6 optional.






 





Protocol and events at institutions and companies.





6 optional.






 





Sociology of the culture and of the arts contemporary.





6 optional.






 





Techniques of the relationship public.





6 optional.






 





Trends in brand management.





6 optional.





For more information about this curriculum, see the web page of the University of Alicante: http://www.ua.es