Resolution Of June 16, 2015, Of The Catholic University San Antonio, Which Publishes The Modification Of The Curriculum Of Graduate In Advertising And Public Relations.

Original Language Title: Resolución de 16 de junio de 2015, de la Universidad Católica San Antonio, por la que se publica la modificación del plan de estudios de Graduado en Publicidad y Relaciones Públicas.

Read the untranslated law here: http://www.boe.es/buscar/doc.php?id=BOE-A-2015-8207

Obtained the verification of the modification of the curriculum by the universities Council, in accordance with Royal Decree 1393 / 2007, of October 29, modified by Royal Decree 861/2010, of 2 July, previous positive report from the National Agency for quality assessment and accreditation (ANECA) dated July 7, 2014, and to comply with the provisions of article 35.4 of the organic law 6/2001 , of universities, this Rectorate resolves to publish the modification of the curriculum conducive to obtaining the title of graduate or graduate in advertising and public relations from the Catholic University San Antonio, contained in the annex to this resolution.

Murcia, 16 June 2015.-La Rectora, Josefina García Lozano.

Annex description of the title: graduate or graduate in advertising and public relations.

Branch of knowledge to which is attached the title: social and legal sciences.

Overview of the curriculum and credit distribution type of materials credits training basic (FB) 60 mandatory (OB) 156 electives (OP) 12 practices external (PE) 6 work end of degree (GFR) 6 Total 240 curriculum modules and materials module I: comprehensive education (18 ECTS) materials ECTS character unit temporary theology.





3





OB





Semestral






3





OB





Semestral






3





OB





Semestral






Ética.





3 OB 3 semi-annual semi-annual OB humanities.





3. semi-annual OB module II: Advertising media (18 ECTS) materials ECTS character unit temporary advertising media planning.





6 FB semi-annual 6 OB semi-annual new media for advertising.





6 OB semi-annual module III: Communication (18 ECTS) technology materials ECTS character unit temporary technology of the print media.





6 OB semiannual technology of audiovisual media.





6. half-yearly OB Multimedia technology.





6. half-yearly OB module IV: Legislation and advertising company (16.5 ECTS) materials ECTS character unit temporary ethics and corporate self-regulation.





6 FB semi-annual aspects business communication.





6 OB semi-annual 4.5 OB semi-annual module V: language and expressivity (30 ECTS) materials ECTS character unit temporary language and written expression.





6 6 semi-annual OB OB 6 semi-annual semi-annual 6 OB OB semi-annual language and Oral expression.





6. Semestral FB module VI: applied to advertising (24 ECTS) Audiovisual materials ECTS character unit temporary creation Audiovisual techniques.





6 6 semi-annual FB OB 6 semi-annual semi-annual OB production organization.





6. half-yearly OB module VII: Theory and technique of persuasive communication (24 ECTS) materials ECTS character unit temporary fundamentals of persuasive communication.





6 6 semi-annual OB OB semi-annual strategic communication.





6 OB 6 semi-annual semi-annual FB module VIII: theory and technique of the public relations (12 ECTS) materials ECTS character unit temporary fundamentals and techniques of public relations.





6 6 semi-annual OB OB semi-annual module IX: Creativity and innovation in communication (22.5 ECTS) materials ECTS character unit temporary creative processes 6 FB semi-annual 6 FB semi-annual elaboration of the message 6 OB semi-annual 4.5 OB semi-annual module X: interaction of the environment socio-cultural (24 ECTS) materials ECTS character unit temporary socio-political interaction.





6 6 semi-annual FB FB biannual artistic interaction.





6 FB 6 semi-annual semi-annual OB module XI: advertising product (9 ECTS) materials ECTS character unit temporary execution of advertising projects.





4.5 4.5 semi-annual OB OB semi-annual module XII: Work end-of-grade (6 ECTS) materials ECTS character unit temporary end of degree work.





6. annual Dissertation module XIII: fully configured by electives (12 ECTS) optional. Outlined in table separated later.

Module XIV: Practicum (6 ECTS) materials ECTS character unit temporary work experience.





6 PE annual optional subjects *: subject Cred.





Temporary drive legal aspects of advertising and public relations.





6. six-month interactive advertising.





6. six-month history of advertising and public relations.





6 six-month investigation of Targets.





6 semiannual (*) in accordance with article 12 of Royal Decree 1393 / 2007, in the wording given by the Royal Decree 861/2010, may obtain the recognition of at least 6 credits for University cultural, sports, activities of student representation, solidarity and cooperation, on account of the subjects.