Key Benefits:
Obtained the verification of the study plan by the Council of Universities, prior to the approval of the National Agency for the Evaluation of Quality and Accreditation, authorized its implementation by the Autonomous Community of Catalonia, and established the official character of the title by Council of Ministers Agreement of 17 June 2011, published in the "BOE" of 14 July 2011, by Resolution of the General Secretariat of Universities, of 27 June 2011, this Rectorate has resolved to publish the curriculum conducive to obtaining the Graduate or Graduate Degree in Marketing and Market Research.
The curriculum referred to in this Resolution shall be structured in accordance with the Annex to this Resolution.
Barcelona, December 18, 2012. -Rectora, Imma Tubella Casadevall.
ANNEX
Study Plan leading to the degree of Graduate in Marketing and Market Research
Royal Decree 1393/2007 of 29 October, as amended by Royal Decree 861/2010 of 2 July 2010. Annex I, Section 5.1 Structure of the teachings
1. Distribution in ECTS credits of the subjects that constitute the curriculum.
| Credits | |
|---|---|
|
Basic Training |
60 |
|
| 126 |
|
Optives |
48 |
|
End Job | 6 |
|
Total | 240 |
2. Branch of knowledge to which the title is attached: Social and Legal Sciences.
3. Basic Training Credits. Distribution in subjects and subjects.
| Matter | Linked Assigned |
Credits | |
|---|---|---|---|
|
and legal sciences | Enterprise |
| |
| 6 | |||
|
Introduction to financial information | 6 | ||
|
Fundamentals | 6 | ||
| Markets and Conduct | 6 |
||
|
aggregates behavior | 6 | ||
| Statistics Fundamentals | 6 |
||
|
| Introduction to the right | 6 | |
| university |
6 | ||
| Getting Started with ICT Skills | 6 | 6 | 6 |
| Language: English I | 6 | ||
4. Curriculum for Academic Course
First Course
| semester | Second semester | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| Assigns | Type of matter1 | ECTS credits | Assigns | Type of matter | ECTS | ||||||
|
B |
6 | Marketing Fundamentals | B | 6 | B | 6 | |||||
|
Initiative | B |
6 | Introduction to the right |
B | 6 | ||||||
| Introduction to company | B |
6 | Statistics Foundations | B | 6 | ||||||
|
Introduction to financial information | B | 6 | B | B | B | B | B | B |
| 6 | |
| B | 6 | Modern Language: English I | B | Total | |||||||
| Total | Total | Ders_table_body"> 30 | |||||||||
Second Course
| semester | Second semester | |||||||
|---|---|---|---|---|---|---|---|---|
| Assigns | Type of Matter | ECTS Credits | Assigns | Type of matter | ECTS | |||
|
O |
6 | Enterprise Investment | O | 6 | ||||
| People and Organizations | O | 6 | Production Tactical Decisions |
O | 6 | |||
|
Statistics | O |
6 | multivariate analysis | O | 6 | |||
|
| O | O | 6 | Consumer Behavior | O | 6 | ||
|
O |
6 | Modern Language English II | O | 6 | ||||
|
Tota | 30 | Total | 30 | |||||
Third Course
| semester | Second semester | |||||||
|---|---|---|---|---|---|---|---|---|
| Assigns | Type of Matter | ECTS Credits | Assigns | Type of matter | ECTS | |||
|
|
6 | 6 | O | 6 management | O | 6 | ||
|
Legal Regime |
| 6 distribution | O | 6 | ||||
|
Research |
6 | quantitative marketing | O | |||||
| and Trademark Address | O | 6 | Marketing Communication Strategies and Techniques | O |
6 | |||
|
1 | OP | 6 |
| OP | Total | |||
| Total | Total | Ders_table_body"> 30 | ||||||
Fourth Course
| semester | Second semester | |||||||
|---|---|---|---|---|---|---|---|---|
| Assigns | Type of Matter | ECTS Credits | Assigns | Type of matter | ECTS | |||
|
O | 6 | Optional |
6 | |||||
| O | O |
| 6 | Optional 6 | OP |
6 | ||
|
Marketing Planning | O | 6 | Optional 7 | OP | 6 | |||
|
3 |
OP | 6 |
|
6 | ||||
| 4 | Optional 4 |
| OP | 6 | Grade End Job | O | Total | |
|
| 30 | Total | 30 | |||||
5. Optional materials
| ECTS Credits | Assigns |
| ||||
|---|---|---|---|---|---|---|
|
| Negotiation |
6 | ||||
|
Communication and Image corporate | 6 | Electronic business | 6 | |||
|
6 | Business Practices | 6 | 6 |
|||
|
integration | 6 |
| ||||
| Human Interaction with Computers | 6 | 6 |
| 6 | Sales Techniques | 6 |
|
nternational management | 6 | Trading technologies electronic | 6 | |||
|
Skills | 6 |
| ||||
| 6 | 6 | Using databases | 6 | |||
| Data mining | 6 |
|
|
1 (B) Basic Training Materies, (O) Mandatory Materials, (OP) Optional Materials.
