Obtained the verification of the Plan of Studies by the Council of Universities, dated May 27, 2009, in accordance with Royal Decree 1393/2007, of October 29, prior to the positive report of the National Agency of Evaluation Quality and Accreditation (ANECA), and authorized its implementation by the Autonomous Community of the Region of Murcia, according to Decree 229/2010, of July 30 ("BORM" number 183, of 10 August of), appearing in the Register of Universities, Centers and Titles (RUCT), by Resolution dated June 10, 2010 ("BOE" number 156, June 28), and to comply with the provisions of Article 35.4 of the Organic Law 6/2001, of Universities,

This Rectorate resolves to publish the curriculum leading to the obtaining of the Master's Degree in Communication from the Catholic University of San Antonio, which is set out in the Annex to this Resolution.

Murcia, January 14, 2013. -Rectora, Josefina García Lozano.

ANNEX

Title Denomination: Master's Degree in Communication Direction.

Knowledge branch to which the title is attached: Social and Legal Sciences.

Summary of the Credit Study and Distribution Plan

Type of subjects

Credits
(OB)	50
Optives (OP)	0
Practices (PE)	4
End Master (TFM)	6
	TOTAL	60

Study Plan for Modules and Materials

1. Module I: The Communication Directorate in the Information Economy and in the Knowledge Society (5 ECTS)

Materies

ECTS	Character	Drive Temporary
Foundations, Methodology and Strategic Management on the Network	2.5	OB	Weekly
	OB	OB		OB	OB	OB

2. Module II: Strategic research and global image audit (5 ECTS)

Materies

ECTS	Character	Drive Temporary
The conception of business communication as a determining factor in the research criteria. Internal and External Public and Communication Applied Research Models	3	OB	Weekly.
a DirCom needs to know about research techniques.	2	OB	Weekly

3. Module III: Institutional Communication and Leadership (5 ECTS)

Materies

3

ECTS	Character	Drive Temporary
complexity and institutional leadership; Diagnostic of intervening spaces	2	OB	Weekly
		OB	3

4. Module IV: Product/Service Marketing Communication/Internet (5 ECTS)

Materies

ECTS	Character	Drive Temporary
the Internet paradigms in the enterprise	2	OB	Semi-annual.
Tools for online reputation management	3	OB	Weekly.

5. Module V: Organizational Culture and Internal Communication (5 ECTS)

Materies

Organizational Culture and Change organizational

ECTS	Character	Drive Temporary
communication	1.5	OB	Weekly.
3.5	OB	Weekly.

6. Module VI: Ethics, Corporate Governance and Social Engagement (5 ECTS)

Materies

2

ECTS	Character	Drive Temporary
Social Responsibility and Socially Responsible Enterprise	3	OB	Weekly.
	OB
	2

7. Module VII: Identity, Brand and Corporate Image (5 ECTS)

Materies

ECTS	Character	Drive Temporary
and product/service identity definition	2	OB	Weekly.
Identity, corporate image and communication strategies	1.5	OB	Weekly.
Strategic Design Projects	1.5	OB	Weekly.

8. Module VIII: Communication on crisis management (5 ECTS)

Materies

ECTS	Character	Drive Temporary
prevention	2	OB	Weekly.
	The Crisis Communication Plan	3	OB	Weekly.

9. Module IX: Relations with media and opinion leaders (5 ECTS)

Materies

Audiences and Public of the social media

ECTS	Character	Drive Temporary
Productive routines and media relations	2	OB	Weekly.
1.5	OB	Weekly.
	OB		OB	OB	OB

10. Module X: Strategic Communication Plan (5 ECTS)

Materies

ECTS	Character	Drive Temporary
Strategic Planning and Strategic Communication Plan (PEC)	2	OB	Weekly.
Methodology to perform a PEC	3	OB	Weekly.

11. Module XI: Work End of Master: Strategic Communication Plan (6 ECTS)

Materies

ECTS	Character	Drive Temporary
End Job	6	OB	Weekly.

12. Module XII: Practicum (4 ECTS)

Materies

ECTS	Character	Drive Temporary
External Practices	4	PE	Weekly.