Key Benefits:
Warned of various errors in the Resolution of 23 April 2012, of the Universidad Cardenal Herrera-CEU, for which the plan of studies of Master University in Communication and Digital Branding is published ("BOE" of 16 May 2012). 2012, page 35738), the full publication of the above mentioned curriculum, which replaces the previous one.
Valencia, March 13, 2013. -Rectora, Rosa Visiedo Claverol.
ANNEX
University Master in Communication and Digital Branding
General Distribution of the Study Plan:
ECTS | |
---|---|
(OB) | 42 |
Optives (OP) | 0 |
(PR) | 12 |
End of Master (TFM) | 6 |
Total | 60 |
Distribution of the Study Plan by Modules and Materies:
Module | Matter | ECTS | Character | Course | ||
---|---|---|---|---|---|---|
and Digital Editing. Creation and Production of Interactive Pieces. | Digital Communication in the 21st Century. | 4 | OB |
1. | ||
Development and Digital Production. | 8 | OB | 1. | |||
Optimization and Web Conversion. Seo, Sem, Affiliation, Emailing, and Web Analytics. | Search Marketing. | 5 | OB | |||
6 | OB | OB |
| 1. | ||
E-Branding. Strategy and Planning for Communication On Line. | Digital Strategic Planning. | 4 | OB | 1. | ||
Creativity. | 4 | OB |
1. | |||
Social Media Management. Web 2.0, Blog Marketing, Social Media and Reputation On Line. | Social Media Optimization. | 7 | OB | 1. | ||
Social Networks. | 4 | OB |
1. | |||
Practices External. | External Practices. | 12 | PR | 1. º | ||
's End Job. | Master's End Job. | 6 | TFM | 1. | ||
Total |
| 60 |
|
|