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Resolution Of 13 March 2013, Of The Universidad Cardenal Herrera-Ceu, That Errors Are Corrected On The 23 Of April 2012, Which Publishes Curriculum Of Master In Branding Digital And Communication.

Original Language Title: Resolución de 13 de marzo de 2013, de la Universidad Cardenal Herrera-CEU, por la que se corrigen errores en la de 23 de abril de 2012, por la que se publica el plan de estudios de Máster en Comunicación y Branding Digital.

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TEXT

Warned of various errors in the Resolution of 23 April 2012, of the Universidad Cardenal Herrera-CEU, for which the plan of studies of Master University in Communication and Digital Branding is published ("BOE" of 16 May 2012). 2012, page 35738), the full publication of the above mentioned curriculum, which replaces the previous one.

Valencia, March 13, 2013. -Rectora, Rosa Visiedo Claverol.

ANNEX

University Master in Communication and Digital Branding

General Distribution of the Study Plan:

Type of matter

ECTS

(OB)

42

Optives (OP)

0

(PR)

12

End of Master (TFM)

6

Total

60

Distribution of the Study Plan by Modules and Materies:

Module

Matter

ECTS

Character

Course

and Digital Editing. Creation and Production of Interactive Pieces.

Digital Communication in the 21st Century.

4

OB

1.

Development and Digital Production.

8

OB

1.

Optimization and Web Conversion. Seo, Sem, Affiliation, Emailing, and Web Analytics.

Search Marketing.

5

OB

6

OB

OB

1.

E-Branding. Strategy and Planning for Communication On Line.

Digital Strategic Planning.

4

OB

1.

Creativity.

4

OB

1.

Social Media Management. Web 2.0, Blog Marketing, Social Media and Reputation On Line.

Social Media Optimization.

7

OB

1.

Social Networks.

4

OB

1.

Practices External.

External Practices.

12

PR

1. º

's End Job.

Master's End Job.

6

TFM

1.

Total

60