Key Benefits:
Obtained the positive verification of the curriculum by the Council of Universities, prior to the favorable report of the National Agency for the Evaluation of Quality and Accreditation, and once established the official character of the Title by Agreement of the Council of Ministers of 30 October 2009 (BOE of 5 January 2010),
This Rectorate, in accordance with the provisions of Article 35.4 of the Organic Law 6/2001, of 21 December, of Universities, in the wording given by the Organic Law 4/2007, of 12 April, has resolved to order the publication of the Study plan leading to the obtaining of the degree of Graduate or Graduate in Marketing and Market Research by the University of Seville, which will be structured according to the following annexes.
Sevilla, December 20, 2010. -Rector, Joaquin Luque Rodríguez.
ANNEX
GRADUATE STUDIES PLAN IN MARKETING AND MARKET RESEARCH BY THE UNIVERSITY OF SEVILLE
Knowledge Branch: Social and Legal Sciences
Impartition Center: Faculty of Economics and Business Sciences
Distribution of the curriculum in ECTS credits by type of subject
| Credits | ||
|---|---|---|
| F |
Basic Training | 60 |
|
O | Required |
144 |
| P |
| |
| Job End Job |
| |
| Total | 240 |
Structure of the teachings by modules
| Module | Allocate | Subject Type | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Extending Quantitative Methods. | Sample Techniques. | O | ||||||||||
| Advanced Statistics. | O | 6 | ||||||||||
|
| ||||||||||||
|
or |
| Accounting for Business Address. |
| |||||||||
| 6 |
| |||||||||||
|
|
6 | |||||||||||
|
Analysis and Market Research. |
| |||||||||||
| Market Research II. | O | 6 | ||||||||||
|
Market Research III. |
6 | |||||||||||
| 6 | Business Communication I. | O | 6 | |||||||||
|
Communication II. | O | 6 | ||||||||||
| Business Address. | Business Address. |
O | 6 | |||||||||
|
Address I. | O |
6 | ||||||||||
|
Address. | Sales Address II. | O | 6 | |||||||||
| Commercial Distribution. | Commercial Distribution I. | O | 6 | |||||||||
|
Distribution II. | O | 6 | ||||||||||
|
International. | International Economics. |
| ||||||||||
|
F |
6 | |||||||||||
| Finance. |
F | F | F | |||||||||
|
| F | F | F | F | F | F | F | F | F | F | ||
| F | 6 | |||||||||||
|
| 6 | |||||||||||
| to the Economy Enterprise (Organization) | F | 6 | ||||||||||
| Introduction to Business Law. |
F | 6 | ||||||||||
|
F | 6 | |||||||||||
|
Mathematics. |
F | 6 | ||||||||||
| Microeconomics. | F | 6 | ||||||||||
| Market Legal Regime. | O | 6 | ||||||||||
| Marketing Sectorial. | Consumer Behavior. | O | 6 | |||||||||
| Marketing of Services. | O | |||||||||||
| Methods. | Quantitative Techniques. | O |
6 | |||||||||
| Optativity. | Markets Economic Analysis. |
6 | ||||||||||
| 6 | ||||||||||||
| 6 | 6 | |||||||||||
| 6 |
| P | 6 | |||||||||
| Industrial Marketing. | P |
P |
P | 6 | ||||||||
|
P | 6 |
Merchandising. |
P | 6 | ||||||||
|
Multidimensional Statistical Methods. | P | 6 | ||||||||||
|
| ||||||||||||
|
Price Management. | P | 6 | ||||||||||
|
Organization of Companies. |
| O | O | |||||||||
| Projection. | Creating Companies. |
|
|
P | 6 | P |
6 | |||||
| Marketing and Ethics in Business. | P | 6 | ||||||||||
| P | P | |||||||||||
| Practices. | P | 12 | ||||||||||
|
| T | T | ||||||||||
| Theory. | Price Theory. | O |
6 |
Temporary Organization of Study Plan Subjects
| Duration | Allocate | Type | Credits | ||||
|---|---|---|---|---|---|---|---|
| First | C1 | Accounting Fundamentals. | F | C1 | |||
|
| F | F | F | F | F | ||
| to Economics. | F | C1 | |||||
| C1 | C1 |
6 | |||||
| 6 | |||||||
| Introduction to Business Law. | F | 6 | |||||
| C2 | Statistics. | F | 6 | ||||
|
6 | Finance. | F | 6 | ||||
|
C2 | Introduction to Marketing. | F | |||||
| C2 | Math. | F | 6 | ||||
| C2 | Microeconomics. | F | 6 | ||||
|
| C1 |
| 6 | ||||
| C1 |
| 6 | |||||
| C1 |
| O | O | C1 | |||
| Macroeconomics. | O | ||||||
|
C1 | O | O |
|
C2 | |||
|
C2 | Account_table_izq"> Accounting for Business Address. | O | 6 | ||||
|
C2 | Strategic Address. | O | 6 | ||||
|
C2 |
Market Research I. |
| |||||
|
|
C2 | 6 |
| ||||
|
| Price Theory. |
6 | |||||
| 6 | Third | C1 | Commercial Communication I. | O | |||
|
C1 | O | O |
| C1 | |||
| C1 | C1 | 6 | |||||
| C1 |
OR | 6 | |||||
| C1 |
| O | O | C2 | |||
|
| Communication II. | O | C2 | ||||
|
| Address II. | O |
C2 | ||||
|
C2 |
|
6 | |||||
|
| The_table_table_izq"> Business Subsystem Informatised Management. | O | 6 | ||||
|
C2 | Markets III Research. |
| |||||
|
6 | C1 | Consumer Behavior body. | O | 6 | |||
| C1 |
Creating Companies. | O | C1 | ||||
|
C1 | O | O |
| ||||
|
C1 | Market Legal Regime. | O | |||||
|
: | International Marketing. | P | 6 | ||||
|
| 6 | ||||||
| P | 6 | ||||||
|
C2: | Multidimensional Statistical Methods. | P | 6 | ||||
|
| 6 | ||||||
| Planning and Management Prices. | P | 6 | |||||
| C2: | Merchandising. | P | 6 | ||||
| Financial Operations on | P | 6 | |||||
| Economic Analysis of Markets. | P | ||||||
| C2: | Practices. | P | 12 | ||||
|
Plan | P | 12 | |||||
|
and New Products Management. |
6 | ||||||
| 6 | |||||||
| 6 | P | 6 | |||||
| C2. |
P |
Degree End Job. | T | 6 |
Optional subject relationship
| Assigning | Credits |
|---|---|
| Economic Analysis of the Markets | 6 |
| Financial Address for Marketing Professionals | 6 |
|
Management | 6 |
|
Brand and New Products Management | 6 |
| Industrial Marketing |
6 |
|
International Marketing | 6 |
|
Marketing and Ethics in Business | 6 |
|
6 |
|
| Multidimensional Statistical Methods | 6 |
|
Financial Operations on Markets | 6 |
|
Planning and Price Management | 6 |
|
Plan Company | 12 |
| Practices | 12 |
A: Annual; C1: 1.er Cuatrimestre; C2: 2. º Cuatrimestre.
NOTE: According to the title verification memory, the student must, before the completion of his studies, accredit a level of language skills in a foreign language equivalent to at least the B2 level of the The European Common Framework of Reference for Languages.
