Key Benefits:
Obtained the verification of the curriculum by the Council of Universities, prior to the positive report of the National Agency for the Evaluation of Quality and Accreditation, and agreed on the official character of the title by Council Agreement of Ministers, of 12 November 2010 (published in the "BOE" of 16 December 2010, by Resolution of the General Secretariat of Universities, of 22 November 2010), this Rectorate has resolved to publish the plan of studies leading to the obtaining the degree of Graduate or Graduate in Advertising and Public Relations by the Universität International de Catalunya.
Barcelona, January 18, 2011. -The Rector, Pere Alavedra Ribot.
DEGREE IN ADVERTISING AND PUBLIC RELATIONS
1. Overall distribution of the curriculum
|
training |
84 |
|
| 119 |
|
Optives |
21 |
|
Practices |
10 |
|
-of-grade work | 6 |
|
Total | 240 |
2. Distribution of the curriculum by modules, subjects and temporary organization
Module 1: Global Trends
| ECTS | Character | Drive Temporary | ||
|---|---|---|---|---|
|
History | 12 | Basic Training | Sociology | |
|
Sociology |
| 6 | Basic Training | Weekly. |
|
Psychology | 6 | Basic Training | Weekly. | |
|
Dynamics |
1 | Required | Anthropology | |
| 6 | Required |
|
: Literature and Art | |
| 5 | Optional | 5 |
Weekly. | |
| Total ECTS credits | 36 |
|
|
Module 2: Management
| ECTS | Character | Drive Temporary | |
|---|---|---|---|
|
| 6 | Basic Training. | Weekly. |
| Economy | 6 | Basic Training. | Weekly. |
|
Address |
4 | Required. | Weekly. |
|
. Market Research | 6 | Required. | Weekly. |
|
6 | Required. | Weekly. | |
| Practices | 10 |
Required. | Semi-annual. |
|
End Job | 6 |
Required. | Semi-annual. |
| Total ECTS credits | 44 |
|
|
Module 3: Theoretical Fundamentals of Communication
| ECTS | Character | Drive Temporary | |
|---|---|---|---|
|
Theory | 6 | Basic Training. | Weekly. |
| 6 | Basic Training. | Weekly. | |
| History and Advertising and Public Relations Theory | 6 | Required. | Semonthly. |
| Information Theory | 6 |
Required. | Semi-annual. |
|
and Public Relations Ethics and Deontology |
6 | Required. | Weekly. |
| Total ECTS credits |
30 |
|
|
Module 4: Audiovisual Creation Techniques
| ECTS | Character | Drive Temporary | ||||
|---|---|---|---|---|---|---|
|
Zero Course: Plato | 1 | Required. |
Digital Design | |||
|
3 | Required. | Semonthly. | ||||
| Soundtrack |
3 | Required. | Weekly. | |||
|
Structure of the Audiovisual System | 4 | Required. |
Weekly. | |||
|
Narrative Techniques | 4 |
Workshop
| ||||
|
| 4 | 4 | 4 |
Required. | WEEKLY | |
|
6 | Required. | Weekly. | 6 | |||
|
Total ECTS credits | 25 |
|
|
Module 5: Creating
| ECTS | Character | Drive Temporary | |
|---|---|---|---|
| Institutional Communication | 6 | Required. | Weekly. |
|
and Design applied to the Advertisement | 5 | Required. | Weekly. |
| Marketing | 5 | Required. | Weekly. |
| Workshop. Public Relations Programs | 10 | Required. | Weekly. |
|
6 | Optional. | WEEKLY. | WEEKLY. |
|
Specialized Institutional Communication | 4 | Optional. | Weekly. |
| Total ECTS credits |
36 |
|
|
Module 6: Persuasiva Communication
| ECTS | Character | Drive Temporary | ||
|---|---|---|---|---|
|
Communication | 6 | Basic Training. | Weekly. | |
| Audiovisual Communication (radio and
12 | Basic Training. | Weekly. | ||
| Zero Course: Spelling | 1 | Required. | Weekly. | |
| Workshop. Advertising Language | 6 | Required. | Weekly. | |
|
4 | Required. | Required. | 4 | Semi-annual table_table_izq"> |
|
Writing | 5 | Required. | Weekly. | |
|
Address |
3 | Required. | Weekly. | |
| Total ECTS credits | 37 |
|
|
Module 7: English
| ECTS | Character | Drive Temporary | ||
|---|---|---|---|---|
| English for academic purposes | 18 | Basic Training. | Weekly. | |
| Professional English for Advertising | 8 | Required. | Weekly. | |
|
6 | Optional. | WEEKLY | ||
| Total ECTS credits | 32 |
|
|
