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Obtained the verification of the curriculum by the Council of Universities, as well as the authorization of the Autonomous Community of Andalusia, and established the official character of the title by Agreement of the Council of Ministers of 16 of December 2011 (published in the "BOE" of 7 January 2012, by resolution of the General Secretariat of Universities of 21 December 2011),
This Rectorate has decided to publish the study plan leading to the obtaining of the degree of University Master in Marketing and Consumer Behavior by the Universities of Granada and Jaen, which will be structured according to consists of the Annex to this Resolution.
Granada, July 16, 2012. -El Rector, Francisco González Lodeiro.
ANNEX
Table 1: Summary of Materials and Distribution of ECTS credits from the University Master in Marketing and Consumer Behavior
| Credits | |
|---|---|
|
| |
| 20 | |
|
External Practices | 12 |
|
| |
| Total | 60 |
Table 2: Modules and Materies of the University Master's in Marketing and Consumer Behavior
| Module | Matter | ECTS | Character | ||||
|---|---|---|---|---|---|---|---|
| Module I: Consumer Behavior Analysis and Research Tools. | Research of markets, psychosocial variables, and purchasing behavior. | 4 |
| 6 | 6 | ||
| 6 |
6 |
|
II: Advanced topics in marketing and consumer behavior. | ||||
| Investigations on consumption: ethical and social responsibility perspective. | 4 | Optional | |||||
|
and consumption patterns: analysis of the Spanish case. | 3 | Optional | |||||
| Consumer Research: Legal Perspective. | 3 | Optional | |||||
| Research on Relational Marketing and Market Orientation on Consumer Behavior. | 4 | Required. | |||||
| behavior and retail behavior. | 4 | Optional. | |||||
|
Consumer communication and behavior models. | 4 | Optional | |||||
|
Business Strategy and Consumer Behavior. | 3 | Optional. | |||||
|
behavior and technological innovation. | 4 | Optional | |||||
| 4 | Optional. | ||||||
|
topics in consumer behavior. |
4 | Optional. | |||||
| Module III: Skills for Job Preparation End of Master. |
Master's End Job Preparation Skills | 6 | Required. | ||||
| Module IV: Complementary Practices and Activities. |
12 | Required | |||||
| Module V: Master End Job. | Master End Job. | 12 | Required. |
