Key Benefits:
Obtained the verification of the Plan of Studies by the Council of Universities, dated September 27, 2013, in accordance with Royal Decree 1393/2007, of October 29, prior to the positive report of the National Agency of Evaluation of Quality and Accreditation (ANECA), and authorized its implementation by the Autonomous Community of the Region of Murcia, according to Decree No. 129/2013 of 25 October ("BORM" n. 249 of 26 October 2013), appearing in the Register of Universities, Centres and Titles (RUCT), by resolution dated January 23, 2014 ("BOE" n. 33, 7 of February 2014), and to comply with the provisions of Article 35.4 of the Organic Law 6/2001, of Universities,
This Rectorate resolves to publish the curriculum leading to the obtaining of the degree of University Master in Innovation and Tourism Marketing by the Catholic University San Antonio, which is included in the Resolution.
Murcia, October 13, 2015. -Rectora, Josefina García Lozano.
ANNEX
Title Denomination: University Master in Tourism Innovation and Marketing
Knowledge branch to which the title is attached: Social and Legal Sciences
Study Plan Summary and Credit Distribution
| Credits | |
|---|---|
|
(OB) |
48 |
|
(OP) | 6 |
|
's End Job (TFM) | 6 |
|
Total | 60 |
Module and Materials Studies Plan
Module I: Tourism Scenario and Innovation Relevance (12 ECTS).
| ECTS | Character | Drive Temporary | ||
|---|---|---|---|---|
|
The new global tourism scenario. | 6 | OB |
|
: a reality in the tourism sector. | 6 | OB | Weekly. |
Module II: Innovation Management in the Tourism Sector (12 ECTS).
| ECTS | Character | Drive Temporary | |
|---|---|---|---|
|
applied to tourism business models. | 3 | OB |
|
| Innovation and creativity applied to value generation. | 3 | OB | Weekly. |
|
Innovation in tourism processes. | 3 | OB | Weekly. |
|
Innovation applied to managing tourism business management. | 3 | OB | Weekly. |
Module III: Technologies applied to the tourism sector (12 ECTS).
| ECTS | Character | Drive Temporary | |
|---|---|---|---|
|
Technologies applied to tourism. | 6 | OB | Weekly. |
| 6 | OB | Weekly. |
Module IV: Marketing and branding management in tourism (12 ECTS).
| ECTS | Character | Drive Temporary | ||
|---|---|---|---|---|
|
Knowledge and management of clients and markets. | 6 | OB | Weekly. | |
| Innovation and Address of tourism marketing. | 6 | OB | Weekly. |
Module V: Practical Development (6 ECTS).
| ECTS | Character | Drive Temporary | |
|---|---|---|---|
| External Practices. | 6 | OP | Weekly. |
|
6 | OP | Weekly. |
Module VIII: End Master Job (6 ECTS).
| ECTS | Character | Drive Temporary | |
|---|---|---|---|
|
end job. | 6 | TFM | Weekly. |
