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Obtained the verification of the curriculum by the Council of Universities, prior to the approval of the National Agency for the Evaluation of Quality and Accreditation, as well as the authorization of the Autonomous Community of Aragon, and established the official character of the title by Council of Ministers Agreement of 17 April 2015 [published in the BOE of 7 May 2015] this Rectorate, in accordance with the provisions of Article 35 of the Organic Law 6/2001, of Universities, in the wording given by the Organic Law 4/2007, has resolved to publish the plan of studies leading to the obtaining the degree of Master's degree in Management, Strategy and Marketing from the University of Zaragoza.
Zaragoza, 25 November 2015. -Rector, Manuel José López Pérez
ANNEX
Plan of studies leading to the obtaining of the degree of Master University in Management, Strategy and Marketing by the University of Zaragoza
Structure of the teachings
[Royal Decree 1393/2007, Annex I, paragraph 5.1]
1. Branch of knowledge to which the title is attached: Social and Legal Sciences
2. Distribution of the curriculum in ECTS credits, by type of subject.
| ECTS | |
|---|---|
|
|
24 |
|
Optives | 24 |
|
Work Master | 12 |
| Total credits | 60 |
3. Content of the curriculum.
| Matter/Allocate | ECTS Credits |
Character | Temporary Organization | ||||
|---|---|---|---|---|---|---|---|
|
| Address strategic. | 6 |
Semestre 1. | ||||
|
Theoretical Bases in Business Address and Organization. | 6 | Required. | Semester 1. | ||||
|
Theoretical bases in marketing. | 6 | Required. |
Semester 1. | ||||
|
New methodological tools in market research. | 6 |
Required. | Semester 1. | ||||
|
Marketing and market research. | Consumer Behavior. | 3 | Optional. | Semester 2. | |||
| The Consumer and the Processing of the business information. | 3 | Optional. | Semester 2. | ||||
| Customer Relationship and Value Management. | 3 |
Optional. | Semester 2. | ||||
| The brand address in the organizations. | 3 | Optional. | Semester 2. | ||||
|
Marketing. |
3 | Optional. |
| 3 | |||
| 3 | 3 | 3 | Optional table_table_izq"> Optional. | Semester 2. | |||
|
Methods. | 3 |
Optional. | Semester 2. | ||||
| Consumer particularities on-line. | 3 | Optional. | Semester 2. | ||||
|
and External Marketing Results. | 3 | Optional. | Semester 2. | ||||
|
Technologies and business relationships. | 3 | Optional. | Semester 2. | ||||
|
Enterprise Activity: Theoretical and Empirical Perspectives. | 3 | Semester 2. | |||||
|
3 | Optional. | Semester 2. | |||||
| Social Economy and Social Entrepreneurs. | 3 | Optional. | Semester 2. | ||||
| governance in the enterprise: family, management and public. | 3 | Optional. | Semester 2. | ||||
|
3 | Optional. | Semester 2 | 3. | ||||
|
innovation. | 3 | ||||||
|
Management of Organizations. | 3 | Optional. | Semester 2. | ||||
|
and CSR management. | 3 | Optional. |
3 | 3 | 3 | ||
| 3 | 3 | 3 | 3 | 3 | 3 | 3 |
Semester 2. |
|
resource management: a multidisciplinary approach. | 3 | Optional. | Semester 2. | ||||
|
| End Master Job. | 12 | TFM. | Semester 2. |
