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Resolution Of 2 March 2017, Of The University Of Granada, Which Publishes Curriculum Of Master In Technologies For The Marketing And Market Research.

Original Language Title: Resolución de 2 de marzo de 2017, de la Universidad de Granada, por la que se publica el plan de estudios de Máster en Tecnologías para la Investigación de Mercados y Marketing.

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TEXT

Obtained the verification of the curriculum by the Council of Universities, as well as the authorization of the Autonomous Community of Andalusia, and established the official character of the title by Agreement of the Council of Ministers of 7 of October 2016 (published in the "BOE" of October 26, 2016 by resolution of the General Secretariat of Universities of 14 October 2016).

This Rectorate has resolved to publish the curriculum leading to the obtaining of the degree of Master's degree in Technologies for the Research of Markets and Marketing by the University of Granada, which will be structured as set out in the Annex to this Resolution.

Granada, March 2, 2017. -Rectora, Pilar Aranda Ramírez.

ANNEX

Table 1: Summary of Materials and Distribution of ECTS credits from the University Master in Technologies for Market Research and Marketing

Required

of Matter

Credits

24

Optives

24

Practices

Centro_table_body ">-

Job End Job

12

Total

60

Table 2: Modules and Materies of the University Master in Technologies for Market Research and Marketing

Module

Module I. Integrated Communication in the 3.0 Environment.

Matter

ECTS

Character

Marketing and communication in the digital world.

4

4

4

4

4

4

4

4

4

4

Required.

E-commerce.

4

Optional

behavior and technological innovation.

4

Optional

Devices and Marketing.

4

Optional

legal for the use of information technologies.

4

Optional.

Module II. Technologies and tools for market analysis and business strategies.

Tools for commercial research.

6

Required.

and commercial networks. An approach to technologies for their implementation and analysis.

4

Required.

SOA-based systems for market research.

4

Optional.

Cloud-based System and Mobile Technologies for Enterprise.

4

Optional.

Agile market response and marketing strategy management.

4

Optional.

Module III. Competencies for the preparation of the TFM.

Skills for the preparation of the master end job.

6

Module IV.

Module IV. External practices.

External practices.

6

Optional.

Master end job.

End of master job.

12

Required.