(Released September 15, 2003, State administration of radio, film and television, the 17th) first in order to ensure the correct orientation of the radio and TV ads, standard broadcast TV advertising behavior, strengthen the management of radio and TV ads, according to the People's Republic of China advertisement law, the radio and television regulations and other relevant laws and regulations, these measures are formulated.
    Second radio and television stations (radio and television) engaged in activities such as advertising, these measures shall apply.
    Third State administration of radio, film and television is responsible for the management of the national radio and television advertising campaign.
    Local radio and TV administrative departments at and above the county level are responsible for the management of broadcast TV advertising activity in the area.
    Fourth television advertisement shall be true and legal, shall not contain false, shall not mislead consumers.
    Fifth broadcast television advertisement shall conform to the requirements of socialist spiritual civilization, should abide by social morality, and morality is conducive to people's physical and mental health.
    Sixth radio and TV advertisement should uphold national dignity and interest and respect for Chinese traditional culture, shall not contain endangered national unity, sovereignty and territorial integrity of the contents. Commercial advertisements should not appear in the national flag, national emblem, national anthem and national leader of image and sound.
    Shall not use or tampering with leaders saying as commercial advertisements.
    Seventh broadcast TV ad should uphold national unity and adherence to national policy on ethnic, religious, and shall not include promoting ethnic division, the desecration of national customs.
    Eighth advertisements on radio and television should be the maintenance of public order, establish a Socialist morals shall not contain litter, trampling green space, destroying plants and trees, such as damage to the environment, as well as detrimental to the natural ecology, rare wild animal protection, and so on.
    Nineth radio and TV ads, should contribute to young people's physical and mental health of the child, shall not contain can cause young children good manners, bad behavior or not conducive to proper education of their parents and elders to children content.
    Tenth advertisements on radio and television should respect women, persons with disabilities, without discrimination, insult women, persons with disabilities may exhibit bad characters.
    11th advertisements on radio and television should be healthy and civilized, not to show advertisements containing pornography or sexually suggestive content not to show ads of the treatment of sexually transmitted diseases.
    Radio and television advertisements may not play promotes gambling, violence or abetting the crime content of advertising.
    12th radio and television advertisements should respect science, shall not contain content promoting superstition and cults, pseudoscience. 13th broadcast TV ads should use standardized language, shall not intentionally uses typos or modified with homophonic idiom.
    In addition to registered trademarks and business names, may use traditional characters.
    14th prohibited radio and television advertising for tobacco products and narcotics, psychotropic drugs, toxic drugs and radioactive drugs and other special medicines. 15th radio and TV ads, and other radio and TV programs should be clearly distinguishable, advertising may not play or disguised in the form of news reports.
    Political news political news program in a timely manner shall not be business or product name name.
    About interviews, special report on the business program shall not include address, phone, contact advertising content.
    16th radio and television public service ads every day in each program shall not be less than the number of 3% of the total broadcast advertising. 17th radio and television stations broadcast advertisements on radio and television per program per day ratio shall not exceed the total amount of the program broadcast 20%.
    Among them, the radio in 11:00 between 13:00 and television stations to 21:00 between each program ads aired per hour no more than 15% of total broadcast, or 9 minutes.
    18th broadcast advertisements on radio and television should maintain the integrity of radio and television programmes, except in show paragraph breaks, but not free advertising.
    Apart from 19:00 to 21:00, TV episode TV series (normally about 45 minutes), you can spot an advertising, insertion time should not exceed 2.5 min.
    19th broadcast advertisements on radio and television should respect life habits may not 6:30 to 7:30, 11:30 to 12:30 and between 20:00 and 18:30 when people dine play easy offensive to the audience of advertising, such as beriberi and hemorrhoids treatment drugs and hygiene products such as sanitary napkins advertising. 20th radio station or television station shall be strictly in accordance with the relevant provisions of the State controlled broadcast alcohol advertising.
    Each television broadcast alcohol advertising does not exceed 12, 19:00 to 21:00 not exceeding 2; liquor advertising per broadcast hour, no more than 2. 21st launch pads, relay stations (including the transposer station, your turntable), cable radio and TV transmission network at the time of broadcasting and transmission of radio and television programmes, should ensure that transmission and integrity of transmitted programmes.
    Shall not be interrupted in any form to organize ads may not switch the ad shall be subject to superposition swimming titles, subtitles and other forms of advertising. Television advertising shall not conceal this article 22nd (channel) logo.
    Played with the enterprise or when the program, part of its products, business or product logo may only appear at the bottom right of the screen, the number shall not be more than 1, logo picture must not be greater than the (channel) flag shall not cover normal subtitles.
    23rd prohibited radio and TV advertisers, advertising agents interfere with radio and television broadcasts.
    24th radio station or television station advertising agencies should obtain qualifications prescribed by the State for the operation of, non-advertising business sector shall not be engaged in radio and television advertising business, shall not take an interview with reporters on behalf of contractor advertising.
    25th a radio station or television station shall establish and improve the management of advertisement broadcast management system, strengthen the advertising business registration, auditing, management of the files saved.
    Radio and television stations should be sound advertising review system, radio and television advertising to be content, Enterprise qualification review, without advertisement advertisement signed by the inspector shall not be published.
    The 26th radio and television administrative departments at or above the county level shall set up a monitoring and supervision system for radio and TV ads, to deal with the problems found.
    27th above the county level broadcast TV administrative departments and radio and television stations should establish a public complaints mechanism, and critical comments on the audience of radio and television advertising time, and reply the complainant the result.
    28th article in violation of these regulations, according to the People's Republic of China advertisement law and of the radio and television regulations will be punished. 29th article violates this way 17th, 18, 19, 20, 21, provides that the minor, by radio and television administrative departments at or above the county level shall be a warning, rectification, and can be fined a maximum of 20,000 yuan. Refused to correct or irregularities occurred 3 times within 60 days, made by the radio and television administrative departments at or above the provincial level pause ads, pause the channel (frequency) broadcast the decision.
    The circumstances are serious, the original approval authority shall revoke the license, while those directly responsible and the principal responsible person responsible.
                                                                                                                30th article this way come into force on January 1, 2004.