Directives Concerning Design And Content Of Paid Publications By Entities Of The Federal Government

Original Language Title: Richtlinien über Ausgestaltung und Inhalt entgeltlicher Veröffentlichungen von Rechtsträgern des Bundes

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222. by-laws the Federal Government relating to guidelines on design and content of paid publications by entities of the Federal Government

Following guidelines in consultation with the Policy Committee of the National Council after consulting of the Austrian advertising Council as an institution within the meaning of section 3a, paragraph 2, sentence 2 be adopted on the basis of § 3a paragraph 2 MedKF TG MedKF-TG:

Scope of application

§ 1. These guidelines apply to all publications referred to in section 2 paragraph 1 Z 1 and 2 MedKF TG (in the following "Submissions"), the entities referred to in article 126 b para 1 and 3, and art. 126 c B-VG are commissioned. In addition, apply to such publications, 126 b of paragraph 2 provided B-VG, as well as entities subjected by law of the Court of Auditors control by other, predominantly providing services for the management of the Federal Government, by legal entities in accordance with article in order.


Section 2 (1) with the commissioning of a publication is to oblige the supplier shall contractually, to make a unique identification.

(2) publications in radio and television programmes, as well as in programmes of demand are the words "paid activation of / the" or "a non-gratuitous information of / the" or "paid ad of / the" to label each enclosing the name of the body of the legal entity or one clearly identifiable logo. Publications in a periodic printing, a recurring electronic medium or on a Web site are to include the words "payment power" or "paid ad" clearly visible.

(3) publications pursuant to § 2 para 1 No. 2 MedKF TG are to ensure that confusion with the editorial portion of the medium is excluded.

Unique reference to the activity

§ 3. Conjunction with within the meaning of section 3a, paragraph 1, sentence 1 para 2 Z 2 MedKF TG the content related to the scope of a legal entity or the reference to the activities of this legal entity must be a publication clearly identified. For this purpose, publications may address only those tasks which belong to the remit of the legal entity. This includes even activities that happen only after completed legislative procedures to a later date in effectiveness, such as information about the contents of evaluation designs and Government templates.

Factual information and concrete information needs of the general public

§ 4 (1) by means of publications must be conveyed exclusively factual information. In publications, therefore only partial or exclusive marketing of activity of a legal entity is prohibited. A 'marketing' exists in particular if the publication mainly serves the image care of the legal entity.

(2) the transported factual information must either serve to cover a specific and current need for information of the general public or otherwise convey a locking potential benefits for the audience of the publication by collecting factual information. This applies also when referring to past, current or current future activities of the legal entity.

(3) than after par. 1 and 2 allowed publications apply in particular information on:

1. the legal competence of a legal entity for certain areas of life the citizens and citizens, 2. statutory provisions including upcoming or already has been changes in the scope of a legal entity, 3. service offerings of the legal entity, 4. improvements in the range of activities and service functions of the legal entity, 5. job offers, 6 barrier-free access to the services of the legal entity, 7 assistance for citizens in certain situations or 8 information , which are in the public interest, within the scope of a legal entity.

Entry into force

§ 5. These guidelines come into effect on July 1, 2012 and apply to all publications used after this date.


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