Directives Concerning Design And Content Of Paid Publications By Entities Of The Federal Government

Original Language Title: Richtlinien über Ausgestaltung und Inhalt entgeltlicher Veröffentlichungen von Rechtsträgern des Bundes

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222. Government of the Federal Republic of Germany concerning guidelines on the design and content of the publication of published publications by the Federal Government's legal entities

Pursuant to Section 3a (2) of the MedKF-TG, following consultation of the Austrian Advertising Council as a body within the meaning of Section 3a (2) sentence 2 of the MedKF-TG, the following guidelines shall be adopted in agreement with the Main Committee of the National Council:


§ 1. These guidelines apply to all publications pursuant to § 2 (1) (1) and (2) MedKF-TG (hereinafter referred to as "publications"), which are commissioned by legal entities in accordance with Art. 126b (1) and (3) and Art. 126c B-VG. They shall also apply to such publications, those of legal entities referred to in Article 126b (2) B-VG and other legal entities subject to the law of the Court of Auditors, which are largely responsible for the administration of the Federal Republic of Germany. are to be placed on the contract.


§ 2. (1) When carrying out a publication, the Contractor shall be contractually obliged to make a clear marking.

(2) Publications in radio and television programmes as well as in the broadcasts of on-demand services are in the words " unleasable intervention of the " or " A paid information of the " or " paid display of the " in each case by adding the name of the institution of the relevant legal entity or of one of the logos which are clearly identifiable. Publications in a periodic printing unit, a recurring electronic medium, or on a website are the words " unleasable " or " paid ad " clearly visible.

(3) Publications according to § 2 paragraph 1 Z 2 MedKF-TG shall be designed in such a way that confusion with the editorial part of the medium is ruled out.

Clear content related to activity

§ 3. For the purposes of Section 3a (1) sentence 1 iVm paragraph 2 Z 2 MedKF-TG, a publication of the content-related relationship with the scope of action of a legal entity or the relationship with the activity of that legal entity must be clearly established. To this end, publications may focus exclusively on those tasks which are part of the remit of the legal entity. These include activities that are only effective at a later stage after the legislative process has been completed, such as information on the content of assessment plans and government templates.

Factual information and specific information needs of the general public

§ 4. (1) Only factual information may be provided in the course of publications. In the case of publications, the exclusive or partial marketing of the activity of a legal entity is therefore prohibited. "Marketing" is particularly important if the publication primarily serves as the image maintenance of the legal entity.

(2) The transported factual information must either serve to cover a specific and up-to-date information requirement of the general public or otherwise a determinable potential benefit for the addressee price of the publication in the case of: Convey the information on the subject. This also applies to the reference to past, present or currently future activities of the legal entity.

(3) The publications permitted pursuant to paragraphs 1 and 2 above shall in particular include information on:


the legal competence of a legal entity for certain areas of life of the citizens,


Legal provisions, including the changes in the scope of action of a legal entity, whether or not they have already been made,


Service offerings of the legal entity,


Improvements in the range of activities and service functions of the legal entity,


job offers,


barrier-free access to the offers of the right-holder,


Assistance to citizens in certain circumstances or situations


Information that is in the public interest within the scope of a legal entity.

entry into force

§ 5. These directives will enter into force on 1 July 2012 and shall apply to all publications disseminated after that date.

Faymann Spindelegger Hundstorfer Fekter Heinisch-Hosek Stöger
Mikl-Leitner Karl Berlakovich Darabos Schmied Bures Töchterle