804 Kar 11:030. Beer Tastings

Link to law: http://www.lrc.ky.gov/kar/804/011/030.htm
Published: 2015

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      804 KAR 11:030. Beer






KRS 241.060


AND CONFORMITY: KRS 244.590 prohibits a brewery or distributor from making any

gift or rendering any kind of service to any licensee under KRS 243.040 which

may tend to influence the licensee to purchase the product of the brewery or distributor

to the exclusion in whole or in part of those offered for sale by other persons,

except as prescribed by administrative regulation. This administrative regulation

is designed to regulate said educational meetings sponsored by breweries,

importers and/or distributors for retail malt beverage licensees in a manner

consistent with modern marketing practices and in conformance with relevant

statutory provisions and legislative intent. Such educational affairs serve a

useful purpose for the industry.


      Section 1.

Educational meetings, such as malt beverage tastings and the introduction of a

new product or special packaging, sponsored by a brewery, importer and/or

distributor for retail licensees under KRS 243.040 are permitted provided:

      (1) Such meetings

are held on licensed premises, other than premises licensed for the sale of

package liquors at retail.

      (2) Guests limited

to retail malt beverage licensees and their employees.

      (3) No service of

any alcoholic beverage be made to minors.

      (4) Activity limited

to serving malt beverages and hors d'oeuvres.

      (5) No alcoholic

beverages may be given to be carried away from licensed premises by invited


      (6) No gift, or

favor, of any kind may be given to the guests to be taken from the premises at

which the meeting is conducted.

      (7) Ten (10) days

prior written notification must be given to the Kentucky Department of

Alcoholic Beverage Control containing detailed plans of the activity including

estimated cost per guest.

      (8) The activity

does not include brewery tours. (11 Ky.R. 1968; eff. 8-13-1985; TAm eff.

8-9-2007; TAm eff. 7-15-2014.)