§5B-2-12. Tourism Promotion Fund created; use of funds

Published: 2015

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WVC 5 B- 2 - 12

§5B-2-12. Tourism Promotion Fund created; use of funds.

     (a) There is hereby continued in the State Treasury the

special revenue fund known as the Tourism Promotion Fund created

under prior enactment of section nine, article one of this chapter.

     (b) Seventy-five percent of the moneys deposited in the fund

each year shall be used solely for marketing, advertising and

public relations efforts for building the brand identity of Wild,

Wonderful, West Virginia and promoting travel and tourism within

the state at the discretion and direction of the Commissioner of

the Division of Tourism: Provided, That no less than one percent

of these funds be expended, with the approval of the Secretary of

Commerce, to effectively promote and market the state's parks,

state forests, state recreation areas and wildlife recreational

resources. "Direct advertising" means advertising which includes,

but is not limited to, television, radio, mailings, newspaper,

magazines, digital marketing, including the Internet and social

media, and outdoor billboards or any combination thereof.

     (c) The balance of the moneys deposited in the fund shall be

used for direct advertising within the state's travel regions as

defined by the commission. The funds shall be made available to

these districts beginning July 1, 1995, according to legislative

rules authorized for promulgation by the Tourism Commission.

     (d) No member of the commission or of any committee created by

the commission to evaluate applications for advertising or other

grants may participate in the discussion of, or action upon, an application for or an award of any grant in which the member has a

direct financial interest.

Note: WV Code updated with legislation passed through the 2015 Regular Session

The WV Code Online is an unofficial copy of the annotated WV Code, provided as a convenience. It has NOT been edited for publication, and is not in any way official or authoritative.