WEST VIRGINIA CODE
WVC 5 B- 2 - 12
§5B-2-12. Tourism Promotion Fund created; use of funds.
(a) There is hereby continued in the State Treasury the
special revenue fund known as the Tourism Promotion Fund created
under prior enactment of section nine, article one of this chapter.
(b) Seventy-five percent of the moneys deposited in the fund
each year shall be used solely for marketing, advertising and
public relations efforts for building the brand identity of Wild,
Wonderful, West Virginia and promoting travel and tourism within
the state at the discretion and direction of the Commissioner of
the Division of Tourism: Provided, That no less than one percent
of these funds be expended, with the approval of the Secretary of
Commerce, to effectively promote and market the state's parks,
state forests, state recreation areas and wildlife recreational
resources. "Direct advertising" means advertising which includes,
but is not limited to, television, radio, mailings, newspaper,
magazines, digital marketing, including the Internet and social
media, and outdoor billboards or any combination thereof.
(c) The balance of the moneys deposited in the fund shall be
used for direct advertising within the state's travel regions as
defined by the commission. The funds shall be made available to
these districts beginning July 1, 1995, according to legislative
rules authorized for promulgation by the Tourism Commission.
(d) No member of the commission or of any committee created by
the commission to evaluate applications for advertising or other
grants may participate in the discussion of, or action upon, an application for or an award of any grant in which the member has a
direct financial interest.
Note: WV Code updated with legislation passed through the 2015 Regular Session
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