12 KAR 3:017. Brand
and product names.
RELATES TO: KRS
250.501, 250.521, 250.531
AND CONFORMITY: KRS 250.571(1) authorizes the Director of the Agricultural
Experiment Station to promulgate administrative regulations necessary for
efficient enforcement of KRS 250.491 to 250.631. This administrative regulation
establishes the conditions for use of a brand or product name.
Section 1. (1) A
flavor designation shall:
(a) Not be used on a
pet food label unless the flavor is:
1. Detectable by a
recognized test method; or
by the pet; and
(b) Conform to the
name of its source as shown in the ingredient statement. The word
"flavor" shall be printed in the same size type and equally conspicuous
as the ingredient term from which the flavor is derived.
(2) A distributor
shall supply verification of the designated or claimed flavor upon request of
Section 2. The
designation "100 percent" or "all" or words of similar connotation
shall not be used in the brand or product name of a pet food if it contains
more than one (1) ingredient. Water sufficient for processing, a required
decharacterizing agent or trace amount of a preservative or a condiment shall
not be considered an ingredient.
Section 3. The terms
"meat" or "meat by-products" shall be qualified to
designate the animal or animals from which the meat or meat by-products are
derived, unless the meat is from cattle, swine, sheep, or goats.
Section 4. The name
of the pet food shall not be derived from one (1) or more ingredients of a
mixture to the exclusion of the other ingredients, except as specified by
Sections 1, 5, and 6 of this administrative regulation. If an ingredient or
combination of ingredients is intended to impart a distinctive characteristic
that is important to the purchaser, the name of that ingredient or combination
of ingredients may be used as a part of the name of the pet food if:
(1) The ingredient
or combination of ingredients is present in sufficient quantity to impart a
distinctive characteristic to the product or is present in an amount which has
a significant bearing upon the price of the product or upon acceptance of the
product by the purchaser;
(2) The name does
not imply that the ingredient or combination of ingredients is present to the
exclusion of other ingredients; and
(3) The name is not
false or misleading.
Section 5. If an
ingredient or a combination of ingredients derived from animals, poultry, or
fish constitutes ninety-five (95) percent or more of the total weight of a pet
food, the name or names of the ingredient or ingredients may be a part of the
product name. If more than one (1) ingredient is part of the product name, all
of the ingredient names shall be in the same size, style and color print. Water
sufficient for processing shall be excluded when calculating the percentage of
the ingredients. The named ingredients shall constitute at least seventy (70)
percent of the total product.
Section 6. (1) If an
ingredient or a combination of ingredients constitutes at least twenty-five
(25) percent but less than ninety-five (95) percent of the total weight of a
pet food, the name or names of the ingredient or ingredients may form a part of
the name of the pet food if:
(a) Each of the
ingredients constitutes at least three (3) percent of the product weight
excluding sufficient water for processing; and
(b) The product
1. Includes a
primary descriptive term such as "dinner", "platter", or
similar designation; and
2. Describes the
contents of the product without being misleading.
(2) If the names of
more than one (1) ingredient are shown, they shall appear in the order of their
predominance by weight.
(3) An ingredient
name and the primary descriptive term shall be in the same size, style and
(4) Water sufficient
for processing shall be excluded when calculating the percentage of the
ingredients. The named ingredients shall constitute at least ten (10) percent
of the total product.
Section 7. A
contraction or coined name referring to an ingredient shall not be used in the
brand name of a pet food unless it s in compliance with Sections 1, 4, 5, or 6
of this administrative regulation. (AES-2 (1973)-PF 3; 1 Ky.R. 1002; eff.
6-11-75; Am. 23 Ky.R. 1615; eff. 1-10-97; 25 Ky.R. 1090; 2361; eff. 4-14-99.)