ontario regulation 30/13
made under the
Massage Therapy Act, 1991
Made: June 25, 2012
Approved: January 23, 2013
Filed: January 25, 2013
Published on e-Laws: January 25, 2013
Printed in The Ontario Gazette: February 9, 2013
Amending O. Reg. 544/94
1. Section 6 of Ontario Regulation 544/94 is revoked and the following substituted:
6. (1) In this Part,
“advertisement” means a representation to the public by any means for the purpose of promoting goods or services respecting the practice of the profession, including statements or representations made in a newspaper or other publication, on radio, television, the internet or other electronic media, or contained in any notice, handbill, sign, catalogue, letter, brochure or business card.
(2) An advertisement respecting a member or his or her practice shall not contain,
(a) anything that is false, misleading or deceptive;
(b) factual information which a member cannot verify;
(c) any comparison with another practice or member that may be reasonably regarded as a representation of superiority over another practice or member;
(d) any testimonial by any person, including a client, former client or a friend or relative of a client or former client;
(e) any express or implied endorsement or recommendation for the exclusive use of a supplement, product or brand of equipment used to provide services;
(f) anything that is undignified or may negatively impact public confidence in the practice of the profession;
(g) any term, title or designation that expressly states or implies that the member is qualified to practise in a specialty of the profession, unless the member holds a certificate of registration issued by the College indicating a specialty in the profession.
(3) Despite clause (2) (g), an advertisement respecting a member may contain a reference to the profession’s scope of practice, a statement that the member has additional training in a particular area of practice, or a statement that the member’s practice is restricted to a particular area of practice.
(4) An advertisement shall only refer to a location in relation to a member or to a member’s certificate number if the member is practising at that location.
(5) An advertisement shall be readily comprehensible.
(6) The member or members who are primarily responsible for a practice mentioned in an advertisement shall identify themselves as members of the College in the advertisement.
(7) A communication by a member to a client or prospective client for the purposes of soliciting business shall be appropriate to the context and shall be respectful of client choice, not involve undue pressure and not promote unnecessary products or services.
2. This Regulation comes into force on the day it is filed.
The Council of the College of Massage Therapists of Ontario:
Registrar & Chief Executive Officer
Date made: June 25, 2012.