Rs 916.010 Order Of 9 June 2006 On Aid For The Promotion Of Sales Of Agricultural Products (Ordinance On The Promotion Of Sales Of Agricultural Products, Opva)

Original Language Title: RS 916.010 Ordonnance du 9 juin 2006 sur l’aide à la promotion des ventes de produits agricoles (Ordonnance sur la promotion des ventes de produits agricoles, OPVA)

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916.010 order on aid for the promotion of sales of agricultural products (Ordinance on the promotion of sales of agricultural products, OPVA) of June 9, 2006 (Status January 1, 2014) the Swiss federal Council, view the art. 12, al. 4, and 177, al. 1, of the law of 29 April 1998 on agriculture (LAgr), stop: Section 1 provisions general art. 1 right giving projects to assistance from financial aid may be allocated to support the promotion of sales of agricultural products Swiss for: a. projects organized across the country with target markets in the country or abroad; b. projects organized supraregional scale with markets targets in the country and the foreign border area; c. the export initiatives in the field of the analysis and exploration of markets.

Grants are allocated for the communication on the services provided by Swiss agriculture in the general interest.
Are supported including: a. the design, production and media costs the basic advertising, direct marketing and e-communication measures; (b) the measures taken in the field of public relations; c. the participation in fairs, exhibitions, demonstrations or sponsorship activities; d. the promotion activities in retail sales; e. presentation and common packaging design on condition that they provide the identification of the Swiss origin; f. market projects and marketing control.

Joint projects of several natural or legal persons qualify for assistance. It is not granted support for individual projects.

New content according to section I of the October 23 O. in force since Jan. 1, 2013. 2014 (2013 3951 RO).
New content according to section I of the October 23 O. in force since Jan. 1, 2013. 2014 (2013 3951 RO).
Introduced by section I of O from 23 oct. in force since Jan. 1, 2013. 2014 (2013 3951 RO).

Art. 2 measures giving not entitled to assistance are not entitled to assistance: a. measures that affect training prices, distribution or development of products; (b) the measures taken in the field of political communication c. public relations and publicity about the image of organizations or businesses, as well as internal communications; d. advertising in the country for companies kinds and brands or other measures likely to cause distortion of competition; e. measures that can be financed independently; f. measures aimed mainly at a public agricultural target in the country; g. several measures of the same type taken by various organizations and can also be carried out in common; h. the measures on tobacco spirits and narcotics as defined in art. 1 of the Act of October 3, 1951, on narcotics.

New content according to section I of the October 23 O. in force since Jan. 1, 2013. 2014 (2013 3951 RO).
New content according to section I of the October 23 O. in force since Jan. 1, 2013. 2014 (2013 3951 RO).
SR 812.121 art. 3 agricultural products by agricultural products to the meaning of this Ordinance, means: a. from food crop production and livestock care; (b) from producing horticultural commodities; c. exercised professional fishing and fish farming products; d. the farm animals and pension.

In principle, products must have been produced entirely in Switzerland within the meaning of the legislation on food.

Art. 4 costs are deemed attributable expenditures actually incurred under art. 1, al. 2, and necessary for the proper implementation of the measures of sales promotion.
Personnel costs directly related to the project, including the costs of working places, are chargeable. The federal Office for agriculture (FOAG) can set maximum rates or ceilings.
Only costs directly related to the project are attributable.

New content according to section I of the October 23 O. in force since Jan. 1, 2013. 2014 (2013 3951 RO).
New expression by clause I of o from 23 oct. in force since Jan. 1, 2013. 2014 (2013 3951 RO). This mod has been taken throughout the text.

Art. 5 own funds projects must be financed by own funds, in a sufficient proportion.
Such are not considered capital: a. revenues from commercial activities generated by the actions of the project; b. sponsorship in the form of benefits in kind and service c. work benefits paid by third parties; d. financial assistance and compensation of the Confederation.

Art. 6 repealed by no I of O from 23 oct. with effect from Jan. 1, 2013. 2014 (2013 3951 RO).

Art. 7 common visual identity projects don't qualify for assistance if the measures are clearly referring to the Swiss origin products.
The federal Department of the economy, training and research (DAVIS) sets out the requirements that must complete the communication measures with support regarding the common visual identity.

New content according to section I of the October 23 O. in force since Jan. 1, 2013. 2014 (2013 3951 RO).
The name of the administrative unit has been adapted to 1 Jan. 2013 in application of art. 16 al. 3 o from 17 nov. 2004 on official publications (RS 170.512.1). This mod has been taken throughout the text.

Art. 8Montant and type of financial assistance financial assistance may rise more than 50% of the costs.
Financial support for the regional subprojects projects organized at the national or supraregional level rises more than 25% of the costs. It rises more than 50% of the costs when: a. coordination takes place at national or supraregional; b. the project is based on a common supraregional or national message and is done as part of a national or supra-regional concept; (c) the majority of the active regions in the project play a leading role.

The FOAG may deviate from the maximum rate set at para. 1 for measures for the promotion of the image as part of major international events of national importance.
Financial assistance is provided by decision.

New content according to section I of the October 23 O. in force since Jan. 1, 2013. 2014 (2013 3951 RO).

Art. 9 requirements to meet the measures giving right to assistance projects must meet the following requirements: a. the measures envisaged should have a positive effect on the sales of agricultural products or the production price; b. funds committed must be proportionate to the added value produced and the objectives; c... .d. own funds must be available; e. measures must not be based on comparative advertising is referring to other products agricultural Swiss; (f) the measures should be based on the objectives of the quality strategy of the Swiss agri-food sector, in accordance with art. 2, al. 3, LAgr.

Applicants must have a mid-term and long-term strategy that must be updated at least every five years.
They must set qualitative and quantitative goals for each year of production and have an adequate control marketing concept.
They must appoint an independent review service to check the accounting.

Repealed by section I of O from 23 oct. with effect from Jan. 1, 2013. 2014 (2013 3951 RO).
New content according to section I of the October 23 O. in force since Jan. 1, 2013. 2014 (2013 3951 RO).
New content according to section I of the October 23 O. in force since Jan. 1, 2013. 2014 (2013 3951 RO).
New content according to section I of the October 23 O. in force since Jan. 1, 2013. 2014 (2013 3951 RO).
New content according to section I of the October 23 O. in force since Jan. 1, 2013. 2014 (2013 3951 RO).

Section 2 projects national art. 9aPrincipe projects nationwide on the products and groups of products referred to in the annex, as well as on the following topics, can be the subject of a support: a. mountain and Alpine products referred to in art. 14 LAgr; b. biological products referred to in art. 15 LAgr; c. the products protected by a denomination of protected origin (PDO) or a protected geographical indication (PGI) in the sense of art. 16 LAgr; d. the products of production integrated; e. services provided by agriculture in the field of agritourism.

One national project may be the subject of support for each product, product group or theme referred to in para. 1. introduced by section I of the October 23 O. in force since Jan. 1, 2013. 2014 (2013 3951 RO).

Art. 10 special requirements that must meet with a target market measures in the countries where the target market is the Switzerland should not be used in the first place to compete with native products.
Measures to promote wine sales in the country give right for assistance if they: a. contain no scenes of alcohol consumption; (b) are not addressed to young people; c. include a reference to one of the messages of the program of prevention of Confederation "it leads to what?


Of services related with agriculture and provided in the field of agritourism give right to assistance as part of a unique project coordinated at the national level.

New content according to section I of the October 23 O. in force since Jan. 1, 2013. 2014 (2013 3951 RO).

Section 3 projects organized across the supraregional art. 11. assistance may be granted for projects organized on the supraregional scale in the areas of communication and marketing carried out in common, the coordination and the provision of services provided for projects organized at the regional level.
and...
Own funds, without the contributions of the cantons, must represent at least 25% of the costs.


Repealed by section I of O from 23 oct. with effect from Jan. 1, 2013. 2014 (2013 3951 RO).
Repealed by no I of O from 23 oct. with effect from Jan. 1, 2013. 2014 (2013 3951 RO).

Section 4Initiatives of export art. 12 General requirements regarding initiatives related to an analysis of the market, aid is granted for measures aimed at the assessment of opportunities of success in new markets, including for the acquisition of data regarding the expectations of consumers, the market conditions, the size of markets, the structures of distributions and competitors.
In regards to initiatives for the exploration of new markets, assistance for the implementation through the channels of strategies umbrella trademark, as well as strategies of individual businesses. Individual business strategies are supported if they are subordinate to the strategic and objectives specific to the market of the sector concerned referred to in art. 12. financial aid applications must be filed by the representative and organizations responsible for the measures referred to in art. 9A for each stream.
Financial aid is granted for a maximum of five years per project.

Art. 12 specific requirements on the initiatives supported for an exploration of new markets, the applicant must establish a portfolio analysis of countries for the assessment of attractiveness of export from the point of view of investment in marketing.
The analysis of the portfolio is based on: a. the assessment of attractiveness are target markets for the implementation of measures for the promotion of sales; (b) the assessment of the competitiveness of different agricultural products.

The applicant establishes a specific strategy for each target market with corresponding targets.

Art. 12b preliminary studies the FOAG may grant a unique financial aid amounting to over 50% of the costs and to a maximum of 20,000 francs by project for preliminary studies.

Art. 12 c removal of technical barriers to trade the FOAG can provide unique financial assistance amounting to over 50% of the costs attributable to measures to remove technical barriers to trade that must be taken to achieve strategic and objectives specific to the market of the sector according to art. 12. Section 5 principles of the allocation of funds art. 13Attribution of the funds available for projects referred to in art. 1, al. 1, let. a and b, are used for: a. 15% for measures referred to in art. 9A, let. a-e, as well as for supraregional projects referred to in art. 1, al. 1, let. b; (b) 5% for measures of the public services provided by Swiss agriculture information.

If applications concerning the measures referred to in para. 1 exceed the funds available, the FOAG gives priority to measures that generate added value for agriculture on the market.
The funds available for the products and groups of products referred to in the annex are divided by the FOAG between these products and groups of products on the basis of their interest in investment.
If the different streams implement of suprasectorielles common measures, these are financed by funds made available for the products or groups of products referred to in the annex.
The FOAG can allocate funds not used in derogation from the al. 1 and 3.

New content according to section I of the October 23 O. in force since Jan. 1, 2013. 2014 (2013 3951 RO).

Art. 13aAnalyse of the portfolio to assess the interest in investing that present the products or categories of products, the FOAG performs, every four years at least, an analysis of the portfolio.
The analysis of the portfolio is based on: a. the assessment of attractiveness are target markets for the implementation of measures for the promotion of sales; (b) the assessment of the competitiveness of different agricultural products.

Introduced by section I of O from 23 oct. in force since Jan. 1, 2013. 2014 (2013 3951 RO).

Section 6 proceedings art. 14Demandes for projects organized at the national or supraregional level applications for projects organized at the national or supraregional level must be presented before 31 May of the year preceding their achievement. The record must include the following data: a. a description of the project; (b) a business plan; c. a budget; d. a financing plan; e. a concept for the marketing control.

New content according to section I of the October 23 O. in force since Jan. 1, 2013. 2014 (2013 3951 RO).

Art. 15Demandes for export initiatives export initiatives requests must be submitted before 30 September of the year prior to their implementation.
Applications dealing with market analysis initiatives must include the following data and documents: a. the first strategic considerations concerning the exploration of new markets; b. a description of the project; c. a budget; d. a financing plan.

Applications dealing with marketing initiatives must include the following data and documents: a. an analysis of the portfolio of countries; b. a description of the project; c. a business plan with a five-year planning horizon; d. a calculation of the break-even point; (e) a budget; f. a financing plan; (g) a concept for the marketing control.

Applications dealing with preliminary studies must include a description of the project, a budget and a financing plan.

New content according to section I of the October 23 O. in force since Jan. 1, 2013. 2014 (2013 3951 RO).

Art. 16 decision regarding financial support and determination of the final amount after consideration of the application, the FOAG allocates financial assistance by way of a decision. Decisions on projects across the country are taken each year by 30 November.
The FOAG fixed payment on a case by case basis.
The final amount is fixed after verification of the final account submitted by the applicants.

Art. 17controle marketing and report financial aid recipients are required to control marketing. Each year, they must report to the FOAG on the results of measures, at the latest before the final payment.

New content according to section I of the October 23 O. in force since Jan. 1, 2013. 2014 (2013 3951 RO).

Section 7 provisions final art. 18 running the FOAG is responsible for the execution of this order.

Art. 19 repeal of the law in force the Ordinance of 7 December 1998 on assistance to the promotion of sales of agricultural products is repealed.

[RO 1998 3205, 2000 187 art. 22 para. 1 c. 23, 2002 4311, 2003 5415]

Art. Transitional 20Dispositions the old law applies to applications for projects which the year of completion is 2014 national or supra-regional level.
Applications for export initiatives requiring financial assistance from the year 2014 must be filed with the FOAG no later than March 31, 2014.
Applications for projects organized at the supraregional level that are built in 2015 must be filed with the FOAG no later than September 30, 2014.

New content according to section I of the October 23 O. in force since Jan. 1, 2013. 2014 (2013 3951 RO).

Art. 21 entry into force this order comes into force on January 1, 2007.

Annex (arts. 6 and 13) products and product categories to the sense of the present order a. milk and dairy products; b. cheese (in the country, abroad); c. meat; d. potatoes; e. cereal; f. oilseeds g. vegetables; h. Fruits; i. juice; j. from producing horticultural commodities (cut flowers, potted plants and ornamental); k. wine; l. Œufs of livestock and of pension Mr.; n. fish; o. Honey; p. mushrooms.

State on January 1, 2014