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Resolution Of 23 February 2017 Of The University Miguel Hernández Of Elche, Which Publishes Curriculum Of Master In Marketing And Management Digital.

Original Language Title: Resolución de 23 de febrero de 2017, de la Universidad Miguel Hernández de Elche, por la que se publica el plan de estudios de Máster en Marketing y Gestión Digital.

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TEXT

Obtained the verification of the plans of study by the Council of Universities, previous positive report of the National Agency of Quality and Accreditation, and declared the official character of the title by Agreement of Council of Ministers of 13 January 2017 (published in the "Official Gazette of the State" of 26 January 2017, by Resolution of the General Secretariat of Universities of 18 January 2017).

This Rectorate has decided to publish the study plan leading to the obtaining of the official title of Master University in Marketing and Digital Management by the Universidad Miguel Hernández de Elche. ESIC-attached Center.

The curriculum referred to in this resolution shall be structured as set out in the Annex to this resolution.

Elche, February 23, 2017. -Rector, Jesus Tadeo Pastor Ciurana.

ANNEX

Plan of studies corresponding to the official title of Master University in Marketing and Digital Management by the Universidad Miguel Hernández de Elche, Centro Adscrito ESIC. Royal Decree 1393/2007, as amended by Royal Decree 861/2010, Annex I, paragraph 5.1, Structure of the teachings

Knowledge Branch: Social and Legal Sciences

Distribution of the curriculum in ECTS credits by type of subject

of matter

ECTS

Required

33

Optives

6

Practices (practicum)

9

Job End Job

12

Total

60

Structure of the Study Plan

Module

Matter

Character

ECTS

Course

Temporary Organization

Required Module.

Business Address.

6

6

Strategic Marketing.

OBL

6

1

Weekly.

Intelligence.

6

6

OBL

6

1

Weekly.

Commerce.

OBL

4.5

1

Weekly.

Web marketing: usability and SEO.

OBL

4.5

1

Weekly

Module Optional.

New business models in the digital realm.

OPT

6

1

Semi-annual.

and Legal Science Research Methodology.

6

6

 1

Weekly.

Module.

Practices external.

PRACT. EXT

9

1

Weekly.

TFM Module.

End of Master Job.

TFM

12

1

Weekly.