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Resolution Of December 12, 2011, The University Camilo José Cela, That Publishes Curriculum Of Master In Image, Advertising And Corporate Identity.

Original Language Title: Resolución de 12 de diciembre de 2011, de la Universidad Camilo José Cela, por la que se publica el plan de estudios de Máster en Imagen, Publicidad e Identidad Corporativa.

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TEXT

Accredited by the Council of Universities the curriculum leading to the obtaining of the official title of Master's Degree in Image, Advertising and Corporate Identity, and established its official character and its inscription in the Register of Universities, Centres and Titles by Agreement of the Council of Ministers of 4 September 2009 ("BOE" No. 244, of October 9, 2009), in accordance with the provisions of article 35.4 of the Organic Law 6/2001, of 21 December of Universities, in the wording given by the Organic Law 4/2007, of 12 April. The curriculum referred to in this Resolution shall be structured as set out in the Annex to this Resolution.

Villanueva de la Cañada, December 12, 2011. El Rector, Rafael Cortés Elvira.

ANNEX

Plan of studies of the degree of Master University in Image, Advertising and Corporate Identity of the UCJC, has been structured by subjects, using the following classification:

Distribution of the curriculum in ECTS credits:

Type of Matter

ECTS

43.5

Optives

4.5

Practices

5

TFM

7

Credits

60

Summary curriculum:

Matter

Media Strategies

Organizational Structure and Strategic Address

ECTS Credits

Character

Required.

6

Required.

Strategic Planning

4.5

Required.

6

Required

Economic Environment

4.5

Required.

4.5

Required.

4.5

Required.

Image and Corporate Identity

4.5

Required.

Skills and Directives

4.5

Required.

Optional.

4.5

Optional.

4.5

Optional.

Project or Research Job

7

Required.

Practices

5

Required.