Key Benefits:
Accredited by the Council of Universities the curriculum leading to the obtaining of the official title of Master University in Management and Management of Global Marketing and New Markets, and established its official character and its registration in the Register of Universities, Centres and Titles by Agreement of the Council of Ministers of 4 September 2009 ("BOE" No. 244, of October 9, 2009), in accordance with the provisions of article 35.4 of the Organic Law 6/2001, of 21 December of Universities, in the wording given by the Organic Law 4/2007, of 12 April. The curriculum referred to in this Resolution shall be structured as set out in the Annex to this Resolution.
Villanueva de la Cañada, December 12, 2011. El Rector, Rafael Cortés Elvira.
ANNEX
Plan of studies of the degree of Master University in Management and Management of Global Marketing and New Markets of the UCJC, has been structured by subjects, using the following classification:
Distribution of the curriculum in ECTS credits:
| ECTS | |
|---|---|
|
|
45 |
|
Optives | 0 |
|
Practices | 6 |
|
TFM | |
| Credits | 60 |
Summary curriculum:
| ECTS Credits | Character | ||
|---|---|---|---|
| The Modern Global Marketing Address in Companies. Organization/Planning. | 10 | Required. | |
|
Marketing Mix in a Globalized Context. | 6 | Required. | |
|
and Financial Management of Marketing and Sales in New Markets. | 6 | Required. | |
|
Marketing, Globalization, and Multiculturality. | 6 | Required. | |
|
Requirements for success in International Markets. | 6 | Required. | |
| Career and Personal Requirements of the Marketing Professional in a Global Environment. | 5 | Required. | |
| Global Marketing and Communication 2.0 Trends. | 6 | Required. | |
| External Practices. | 6 | ||
|
End Project |
9 | Required. |
