Key Benefits:
Obtained the verification of the curriculum by the Council of Universities, prior to the positive report of the National Agency for the Evaluation of Quality and Accreditation, and agreed on the official character of the title by Council Agreement of Ministers of 24 February 2012 (published in the "BOE" of 26 March 2012, by Resolution of the General Secretariat of Universities of 5 March 2012), in accordance with the provisions of the current legislation, this Rectorate has resolved publish the curriculum leading to the obtaining of the degree of Master's degree in Management of Marketing.
Valencia, April 23, 2012. -Rectora, Rosa Visiedo Claverol.
ANNEX
University Master in Marketing Address
General Distribution of the Study Plan:
| Credits | |
|---|---|
|
| |
| Practices (PR) | 6 |
|
6 | |
| 60 |
Total |
Distribution of the Study Plan by Course and Assigns:
| Allocate | ECTS | Character | Temporary Organization | |||||
|---|---|---|---|---|---|---|---|---|
| 1. º | Product and Brand Policies | 2 | OB | 1.er and 2. th quarter | ||||
| 1. º | Price Policies | 2 | OB | 1.er quarter | ||||
| 1. º |
3 | 3 | distribution policies | OB | 1.er quarter. | |||
| 1. | Policies Communication | 3 | OB | 1.er quarter. | ||||
| 1. | Marketing Opportunities Analysis |
| 1.er quarter. | |||||
| . º | 1. | 1. | OB | 3 | 1.er, 2. º, and 3.er quarter. | |||
|
1. º |
| OB |
1.er 2. º and 3.er quarter | |||||
| 1. º | Marketing schedule | 5 |
OB | 1.er, 2. º and 3.er quarter | ||||
| 1. º | Trading and sales techniques | 2 |
OB | 2. th quarter | ||||
| 1. º | Sales and Equipment Address commercial | 4 | OB | 2. th quarter | ||||
| 1. º | Research and markets | 4 | OB | 1.er and 2. | ||||
| 1. |
Marketing information systems | 2 | OB | 1.er and 2. | ||||
| Marketing and Internet | 2 | OB | 1.er and 2. th quarter | |||||
| International System and Foreign Trade |
3 | OB | 2. th quarter | |||||
| 1. º |
| OB | 3 | |||||
|
1. º | Leadership and direction styles | 3 | OB | 1.er and 3.er quarter | ||||
|
|
3 | OB | OB | OB | OB | er and 3.er quarter. |||
| 1. |
External Practices | 6 | PR | 1.er, 2. º, and 3.er quarter. | ||||
|
1. º | Master end job | 6 | TFM | 1.er, 2. º, and 3.er quarter. | ||||
|
Total | 60 |
|
|
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