Key Benefits:
Obtained the verification of the curriculum by the Council of Universities, prior to the positive report of the National Agency for the Evaluation of Quality and Accreditation, as well as the authorization of the Autonomous Community of La Rioja, and agreed on the official character of the title by Agreement of the Council of Ministers of 4 April 2014 (published in the "BOE" of 28, by Resolution of the General Secretariat of Universities of 10 April 2014),
This Rectorate, in accordance with the provisions of Article 35 of the Organic Law 6/2001, of 21 December, of Universities, in the wording given by the Organic Law 4/2007, has resolved to publish the plan of studies leading to obtaining the degree of Graduate or Graduate in International Marketing and Marketing by the International University of La Rioja.
The curriculum referred to in this resolution shall be structured as set out in the attached Annex.
Logroño, March 4, 2015. -Rector, José María Vázquez García-Penuela.
ANNEX
Plan of studies leading to the degree of Graduate or Graduate in Marketing and International Marketing by the International University of La Rioja
Knowledge branch to which the title is attached: Social and Legal Sciences
1. Distribution of the curriculum in ECTS credits, by type of subject.
| Credits | |
|---|---|
|
Basic Training |
60 |
|
| 126 |
|
Optives |
36 |
| External Practices | 12 |
|
End Job | 6 |
| Total | 240 |
The subjects of the itineraries are optional, but mandatory within the corresponding itinerary.
2. Basic Training Credits. Distribution in materials.
| Matter (RD 1393/2007, October 29) |
ECTS | Course | |||
|---|---|---|---|---|---|
| Social and Legal Sciences. |
Right. | Mercantile Law and Societies | 6 | 1. | |
|
Social and Legal Sciences. |
Company. | Introduction to Business Administration. | 6 | 1. º | |
|
Social and Legal Sciences. | Introduction to Accounting. | 6 | 1. | ||
| Social Sciences and Legal. | Management Accounting. | 6 | 2. | ||
|
Control | Management Control | 6 | 2. | ||
|
Social and Legal Sciences. | Statistics | Financial Mathematics. | 6 | 1. | |
| Social and Legal Sciences. | Statistics Descriptive. | 6 | 1. | ||
|
Social and Legal Sciences. | Communication. | Personal and Organizational Communication. | 6 | 1. º |
|
|
Social and Legal Sciences. | Psychology. | New Consumer Behaviors | 6 | 2. º |
|
| and Legal Sciences. | Sociology. | Sociology | 6 | 1. |
3. General explanation of the planning of the curriculum.
| Module | Materies | Assigns | Credits | Character |
|---|---|---|---|---|
|
Module I. Basic Training. | Right. | Companies and Companies Law. |
| |
| to the Accounting. | 6 | B | ||
|
Accounting. |
| |||
| B | ||||
| 6 | B | |||
| Introduction to Administration Companies. | 6 | B | ||
| Mathematics and Statistics. |
| 6 |
B | |
|
Descriptive Statistics. | 6 | B | ||
| Communication. | Personal and Organizational Communication. | 6 | B | |
| Psychology. |
| B | ||
|
| B |
. | Sociology. | 6 | B |
|
Module II. Mandatory training. | Strategic and Operational Marketing. | Marketing Basis, Marketing Management. |
| OB |
| Communication and Advertising. Conventional and unconventional. | 6 | OB | ||
|
the Line Communication. |
6 | OB | ||
|
Branding and Product Development. | 6 | OB | ||
| Distribution and International Business Networks. | 6 | OB | ||
|
Strategic and Marketing Planning International. | 6 | OB | ||
|
Digital Marketing. |
| OB | ||
| Foreign. | English Language I. | 6 | OB | |
| English Language II. | 6 | |||
| Equipment Address | 6 | OB | ||
|
Research Techniques. | Quantitative Research Techniques Markets. | 6 |
| |
| 6 | 6 |
| ||
| Computer Applied to Marketing. |
| OB | ||
| OB | ||||
| Introduction to Commercial Management. | 6 | |||
| 6 | OB | |||
| Development and Dynamization of Equipment and Commercial International. | 6 | OB | ||
|
International Enterprise Management. |
International Enterprise Management. | 6 | ||
| 6 |
OB | |||
|
International Operations. | 6 | OB | ||
|
Module III. Optional Training | International Sectoral Marketing. | International Marketing Great Consumption and Food. |
| OP |
| International Industrial Marketing. | 6 |
OP | ||
|
Marketing International in Services Companies. | 6 | OP | ||
|
International Marketing Sector Tourism. | 6 | OP | ||
|
Business and Entrepreneurship Plans. |
6 | OP | ||
|
| ||||
| 6 | OP | |||
| International Digital Marketing. | Marketing Mobile in International Markets. | 6 | OP | |
|
Community Management. |
| OP | ||
|
International Advertising on line in Display. | 6 | OP | ||
|
Search International; Search and Natural Positioning Marketing: SEM and SEO. | 6 | OP | ||
|
Analytics International. | 6 | OP | ||
|
Aspects for Digital Internationalization. | 6 | OP | ||
| Culture, Society and Trends in World Markets. | 6 | OP | ||
| Module IV. Business practices and end-of-grade work. | External Practices. | Practices I. | 6 | PE |
|
II. | 6 | PE |
||
|
End Job. | Job End of Grade. | 6 | TFG |
Mentions:
Of the 36 optional ETCS, 30 correspond to mandatory subjects as mentioned and 6 to a cross-section subject to both mentions.
| Mention | required subjects for mention | Credits |
|---|---|---|
|
Sectoral International Marketing Mention (30 ETCS). | International Marketing Great Consumption and Food. | 6 |
| Marketing Industrial. | 6 | |
| International Marketing in Services Companies. | 6 | |
|
International Tourism Marketing. | 6 | |
|
and Entrepreneurship Plans International. | 6 | |
| Mention in International Digital Marketing (30 ETCS). | Marketing Mobile in International Markets. | 6 |
|
International Community Management. | 6 | |
|
International Advertising on line in Display. |
6 | |
| Advertising Search International; Marketing in Search and Natural Positioning: SEM and SEO. | 6 | |
|
Analytics International. | 6 | |
|
optional transverse entries to both mentions (cursar 6 ETCS from among the 12 bidders). |
Legal Aspects for Digital Internationalization. |
6 |
|
Culture, Society and Trends in World Markets. | 6 |
