Key Benefits:
Obtained the verification of the curriculum by the Council of Universities, prior to the positive report of the National Agency for the Evaluation of Quality and Accreditation, and agreed on the official character of the title by Council Agreement of Ministers of 26 September 2014, establishing the official character of certain degrees of Degree and their registration in the Register of Universities, Centres and Titles (published in the BOE of 18 October 2014, by Resolution of 2 October 2014, from the General Secretariat of Universities), this Rectorate has decided to publish the Study plan leading to obtaining the degree of Degree in Marketing and Commercial Management.
Valencia, November 26, 2014. -Rector, José Enrique Fernández del Rio.
DEGREE DEGREE CURRICULUM IN MARKETING AND MARKETING DIRECTION
Distribution of the curriculum in ECTS credits
| Credits | |
|---|---|
|
training |
60 |
|
| 144 |
|
Optives |
18 |
| External Practices | 12 |
|
End Project | 6 |
| Total | 240 |
| Type | Period | Cr | ||||
|---|---|---|---|---|---|---|
| Economy. | Basic. | 1 | 6 | |||
|
1 | 6 | |||||
| Communicative Skills. |
Basic. | 1 | 6 | |||
|
Environment Analysis. | Required. | 1 | 6 | |||
| Business Mathematics. | Required. | 1 | 6 | |||
| Administration. | Required. |
2 | 6 | |||
|
Required. |
2 | 6 | ||||
| Financial Accounting II. | Required. | 2 | 6 | |||
|
Behavior. |
| 6 | ||||
| Economic and Social Thought |
2 |
Basic. | 2 | 6 | ||
|
's Address. |
Required. | 3 | 6 | |||
| Accounting. | Required. | 3 |
6 | |||
|
Operations Analysis. | Basic. | 3 | 6 | |||
|
|
3 | 3 | 6 | |||
| Tax Systems. | Required. | 3 | 6 | |||
| Company Law. |
4 | |||||
| English. | 4 |
| 4 | 6 | ||
| SocietaryOperations. |
| 4 | 4 | 6 | ||
| Organization. | Required. | 4 |
6 | |||
| Statistics. | Basic. | 4 | 6 | |||
| Basic. | 5 | 6 | ||||
|
Econometry. |
Required. | 5 | 6 | |||
|
Distribution. | Required. | 5 |
6 | |||
|
and Brand Marketing | Required. | 5 | 6 | |||
| Strategic Marketing: "Marketing Factory". | Required. | 6 | ||||
|
Basic. |
6 | 6 | ||||
|
|
| 6 | 6 | |||
| 6 | ||||||
| Required | Required. |
| 6 | |||
| Communication. | Required. |
7 | 6 | |||
| Research and Techniques I. |
| 7 | 7 | |||
|
Address. | Required. | 7 | 6 | |||
| Simulation | Required. | 7 |
6 | |||
|
External Practices I. |
7 | 6 | ||||
|
Research and Techniques II. | Required. | 8 | 6 | |||
|
Marketing International. | Required. | 8 | ||||
| Practices. | Practices. |
8 | 6 | |||
|
Project End Project: Marketing Plan. | PFG. | 8 | 6 | |||
|
Communication II. | Optional. | 5, 6, 8 | 6 | |||
|
Innovation Management. | Optional. | 5, 6, 8 | 6 | |||
| Commercial Distribution II. |
5, 6, 8 | 6 | ||||
| Quality and Customer Care. | Optional. | 5, 6, 8 | 6 | |||
|
of the Consumer in Marketing. | Optional. |
| ||||
| 6, 8 |
5, 6, 8 | 6 | ||||
|
Entities and Sports Centers. | Optional. | 5, 6, 8 | 6 | |||
| Marketing. | Optional. | 5, 6, 8 |
6 | |||
|
University Activities. | Optional. | 5 to 8 | 6 |
