Key Benefits:
Obtained the verification of the curriculum by the Council of Universities, prior to the approval of the National Agency for the Evaluation of Quality and Accreditation, as well as the authorization of the Autonomous Community of the Canary Islands, and established the official character of the title by Agreement of the Council of Ministers of 17 January 2014 (published in the "BOE" of 7-2-2014),
This Rectorate, in accordance with the provisions of Article 35 of the Organic Law 6/2001 of universities, in the wording given by the Organic Law 4/2007, has resolved to publish the plan of studies leading to obtaining the University Master's degree in Marketing and International Trade from the University of Las Palmas de Gran Canaria.
Las Palmas de Gran Canaria, March 19, 2015. -Rector, José Regidor García.
ANNEX I
TITLE-LEADING CURRICULUM: UNIVERSITY MASTER IN MARKETING AND INTERNATIONAL TRADE
Verification Date: 11-12-2013
Date Agreement Council of Ministers: 17-1-2014
BOE Publish Date: 7-2-2014
1. Branch of Knowledge: Social and Legal Sciences.
2. Academic and research character.
3. Distribution of the curriculum in European Credit Transfer and Accumulation System (ECTS), by type of subject:
Type of subjects | |
---|---|
|
36 |
Optives | 18 |
End Job | 6 |
Credits totals | 60 |
4. Content of the curriculum:
Semester | Specialties |
Character | Character | ||||||
---|---|---|---|---|---|---|---|---|---|
1 |
First. | Common. | 6 | ||||||
1 |
6 | ||||||||
Second. | Commercial Communication. | Required. | 6 |
||||||
1 | First. | Foreign Trade. | Required. | 6 | |||||
1 | First. | International Marketing. | Required. | 6 |
|||||
1 | First. | Commercial Legislation. | Required. | 6 | |||||
1 | First. | Market Research Techniques. | Required. |
6 | |||||
1 |
Sales Address. | Sales Address. | Optional. | 6 | |||||
1 | Second. | Social Responsibility Corporate and Social Marketing. | Optional. | 1 | |||||
| . | Consumer Behavior. |
Optional. | 3 | |||||
1 | Second. | Simulation and Decision Making in Marketing. |
3 | ||||||
First and second. |
6 |
| |||||||
1 | 1 | 1 |
1 |
1 |
1 | Second. | External Practices. |
6 | |
1 | Second. |
New Trends in Business and Marketing Management Research. |
| ||||||
1 | First. | Advanced Statistics Techniques. | Optional. |
6 | |||||
1 | First and second. | Work End Job |
Required. | 6 |
5. Comments:
1. Detailed information is found on the BOULPGC and on the university's website: http://www.ulpgc.es/, at the Student-Masters link.
2. As a requirement of access, the student must have a level of English language according to the European parameters Level of Council of Europe B1.