Obtained the verification of the curriculum by the Council of Universities, prior to the favorable report of the National Agency for Quality Assessment and Accreditation and declared the official character of the Title by Agreement of the Council of Ministers of 26 September 2014 (published in the "BOE" of 18 October 2014, by Resolution of the General Secretariat of Universities of 2 October 2014),

This Rectorate has resolved to publish the curriculum conducive to obtaining the Graduate or Graduate Degree in Advertising and Public Relations.

The curriculum referred to in this Resolution shall be structured in accordance with the Annex to this Resolution.

Collado Villalba, April 20, 2015.-El Rector, José Andrés Sánchez Pedroche.

ANNEX

TEACHING STRUCTURE

The Degree of Graduate or Graduate in Advertising and Public Relations by the University at Distance of Madrid (UDIMA) comprises 240 ECTS credits distributed as follows:

Distribution of the curriculum in ECTS credits

Degree in Advertising and Public Relations

Type of matter

ECTS
training	60
	150
Optives	24
Work grade	6
Total	240

The subjects that make up the 60 basic training credits, as set out in the Annex of Order ECI/3854/2007, of 27 December, laying down the requirements for the verification of qualifications, details below in a table with the following contents:

Allocate

Spanish Language.

Knowledge Branch	Matter	ECTS Credits
Arts and Humanities.
The_table_table_izq"> Social Communication Theory	Social and Legal Sciences.	Communication.
Sociology.	Social and Legal Sciences.
to the Right.	Social and Legal Sciences.	Right.	6
Engineering and Architecture.		Informatics.
to Economics.	Economy.		6
Statistics.	Social and Legal Sciences.	Statistics.	6
Written Communication.	Social and Legal Sciences.	Communication.	6
Introduction to Communication Psychology.	Psychology.		6
and Globalization.	Social and Legal Sciences.	6
			60	Total credits.
60

The subjects that make up the 150 required training credits are listed below in the following table:

Assigning

Module	ECTS
Advertising Theory.	Theory, Structure, and Advertising Organization and Public Relations.	6
Public Relations Foundations.	Theory, Structure, and Advertising Organization and Public Relations.	6
and Manifestations Cultural.	Advertising, Public Relations and Society.	6
in Communication.	Theory, Structure and Advertising Organization and Relationships Public.	6
Narrative.	Communication Foundations for Advertising and Public Relations.	6
Language.	Theory, Structure, and Advertising Organization and Public Relations.	6
Institutional Communication.	Public Relations Processes and Techniques.	6
Communication and New Technologies.		6
	6
6
The_table_to_izq"> Chart Layout Fundamentals	Processes Advertising Creation.	6
History of Advertising and Public Relations.	6
Advertising Creativity I: Writing.
6
6	Advertising Creation Processes.		6
Advertising and Public Relations Company.	Theory, Structure, and Advertising Organization and Public Relations.
Planning for Advertising Media.	Research, Planning, and Purchase of Media and Advertising Media.	6
and Protocol Management.	Public Relations Processes and Techniques.	6
Research in Digital Media.	Media and Media Research, Planning, and Purchase Advertising.	6
Creativity II: Art Direction.	Creation Processes Advertising.	6
Corporate Identity.	Public Relations Processes and Techniques.	6
Opinion Public.	Communicative Foundations for Advertising and Public Relations.	6
Markets Research.	Research, Planning, and Purchasing Media and Media Media.	6
Communication Structure.	Communicative Foundations for Advertising and Public Relations.	6
networks and Community Management.
6
	6	6	6
6
The_table_table_izq"> Processes and Public Relations Techniques.	6
Advertising, Public Relations, and Society.		6
Advertising and Public Relations Workshop.	Advertising and Public Relations Workshop.	6
Total ECTS credits		150

To these mandatory subjects, we must add the Work End of Grade, with 6 credits ECTS, also of a mandatory character.

The optional, multidisciplinary subjects plus the External Practices are as follows:

Multidisciplinary and external practices optional subjects

Assigns

Spokespeople and Institutional Relations.

of the Interpersonal Communication.

Module	ECTS
6
Multidisciplinary Training.		6
Training Multidisciplinary.	6
Design and Management of Online Campaigns and Offline.	Training Multidisciplinary.	6
Policy Communication.	Multidisciplinary Training.	6
Marketing Strategic.	Multidisciplinary Training.	6
Policy Propaganda.	6
Psychology.		Training Multidisciplinary.	6
6
6
6
6
6
6
6
6
English table_table_izq"> English.	Multidisciplinary Training.	6
Photograph.	Multidisciplinary Training.	6
Communication.	Multidisciplinary Training.	6
Radiofonic Communication.	6
Communication History.	6
	History		Training Multidisciplinary.	6
6
Multidisciplinary Training.		6
Multidisciplinary Training.	6
External Practices.	External Practices.	6

In order to pursue the subjects of optional subjects, in each academic year the university will make a sufficient offer of subjects that will enable all its students to exceed the 24 ECTS credits provided for them.

In addition, students, in accordance with the provisions of the current legislation, may request the recognition of a maximum of 6 credits in optional subjects for participation in cultural university activities, sports, student representation, solidarity and cooperation.

Overview of study planning

As a step prior to describing in detail the curriculum and facilitating the understanding of it, and following the recommendation of the National Agency for the Evaluation of Quality and Accreditation (ANECA), the following is a explanation of how the teachings are to be structured.

In the same way, before developing the planning of the teaching, it is appropriate to clarify that the structure of the curriculum is broken down by modules, in the form established by Order ECI/3854/2007, of 27 December, by the requirements for the verification of the securities, and to the extent that it is applicable as permitted by Royal Decree 1393/2007 of 29 October, establishing the ordination of official university teaching, as the " Support Guide for the Elaboration of the Title Verification Request Memory Officers " designed by the ANECA. In particular, this guide advises distinguishing between the administrative units of tuition (subjects) and the academic teaching-learning units (which can be expressed in terms of modules or subjects). At the same time, it is recommended not to develop the model of teaching the teachings in too detailed terms, which could make it difficult to make small adjustments and improvements once the title has been implemented. In the light of these recommendations, although the module has been divided as a basic unit of teaching planning, at the same time it has been tried to make as much as possible the educational contents of the curriculum, according to the different subjects which form the sets of the basic training and the subject matter, with their corresponding load in ECTS credits.

In line with the above ideas, training activities, teaching and learning methodology and assessment systems always refer to the relevant modules, seeking to provide information specific enough to facilitate the verification of the proposed title, but without specifying those details which must be the subject of further development, in the academic guides and in the programmes of the subjects.

All the basic subjects, which serve to enable the student to reach an adequate level, which allows him to understand and assimilate the subjects of the successive courses, are taught in the first course, therefore, their distribution The temporary measure is adjusted to what is stated in Order ECI/3854/2007 and Royal Decree 1393/2007.

In addition to the basic subjects (60 ECTS), a total of 150 credits (including the Advertising and Public Relations Workshop) have been established for subjects of a mandatory nature.

The optional subjects, broken down by subjects, can be cured from the first semester of the third year, seeking to enable their learning to train the student for the performance of the professional profiles pursued in this Grade.

Finally, in the fourth year the Advertising and Public Relations Workshop, which consists of 6 credits, and the Work End Work (TFG) with 6 other ECTS credits is included. Both subjects allow the student to consolidate the skills and skills, practices and techniques, which students must acquire in their training as professionals in advertising and public relations in the different fields of action. In order to achieve the objectives set for the Grade in Advertising and Public Relations studies, the modules (and their distribution in credits) are presented in which all the subjects of the curriculum are grouped.

Of the total number of electives offered, seventeen (102 ECTS credits), the student must only take four of them (24 ECTS credits).

Distribution of the Plan by courses and semesters (temporary unit), credits (ECTS), basic, compulsory or optional character

The following table presents the composition of the curriculum and its temporary organization for semesters and subjects, structured in four years. Each academic year consists of a total of 10 subjects (60 ECTS credits); in turn, these subjects are divided into two semesters per course, so that the student can obtain up to 30 credits in each semester:

Communication Institutional.

Social Networks and Community Management.

denomination	Character	ECTS	Naming	Character
Course. First semester			First course. Second semester
Theory of Advertising.	Required.	6	Required.	Required.	6
Social Communication.	Basic.	6	Creativity in Communication.	Required.	6
Spanish Language.	Basic.	6	Marketing and Globalization.	Basic.	6
Introduction to Economics.	Basic.	6	Introduction to Law.	Basic.	6
Technologies and Information and Knowledge Management.			6		Basic.		6
Total First Course, first semester		30	Total first course, second semester		30
Second course. First semester			Second course. Second semester
General Sociology.	Basic.	6	Statistics	Basic.	6
	Introduction to Psychology Communication.	Basic.	6
6
6
			6	6	6	6	6	6	6		Required.	Required.	6
Audiovisual Narrative.	Required.	6	Required.	Required.
Required.	6	Required.	Required.	6
		Total Second course, first semester		30	Total second course, second semester		30
Third course. First semester			Third course. Second semester
Creativity I: Writing.	Required.	6	Advertising and Cultural Manifestations.	Required.	6
Required.	Required.	6	Advertising Creativity II: Art Address.	Required.	6
Environment Communication Foundations.	Required.	6	Required.	Required.	6
Planning For Advertising Media.	Required.	6	Public Opinion.	Required.	6
Optional .	Optional.	6	Optional 2.	Optional.	6
Total third course, first semester		30	Total third course, second semester		30
Fourth course. First semester			Fourth course. Second semester
Structure.	Required.	6
6
Required.	6	Research on Digital Media.	Required.	6
Pressure and Persuasion Groups.	Required.	6	Optional 4.	Optional.	6
Event and Protocol Management.	Required.	6	Work Degree End.	Required.	6
3.			6 Advertising and Public Relations.	Required.	6
Total fourth course, first semester		30	Total fourth course, second semester		30
Degree Total					240