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Resolution Of April 20, 2015, Of The University Of Madrid, Which Publishes Curriculum Of Graduate In Marketing.

Original Language Title: Resolución de 20 de abril de 2015, de la Universidad a Distancia de Madrid, por la que se publica el plan de estudios de Graduado en Marketing.

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TEXT

Obtained the verification of the curriculum by the Council of Universities, prior to the favorable report of the National Agency for Quality Assessment and Accreditation and declared the official character of the Title by Agreement of the Council of Ministers of 20 February 2015 (published in the "BOE" of 18 March 2015, by Resolution of the General Secretariat of Universities, 25 February 2015),

This Rectorate has resolved to publish the curriculum leading to the obtaining of the Graduate or Graduate Degree in Marketing.

The curriculum referred to in this Resolution shall be structured in accordance with the Annex to this Resolution.

Collado Villalba, April 20, 2015.-El Rector, José Andrés Sánchez Pedroche.

ANNEX

Structure of the teachings

The general structure of the teaching courses leading to the Degree in Marketing, taking into account the character of the subjects and their content in ECTS credits, is collected in the following table:

Distribution of the curriculum in ECTS

Optives

training

60

150

24

-of-Grade Job

6

Total

240

The subjects that make up the 60 basic training credits are listed below in a table with the following contents:

Allocate

to Economics.

Statistics.

Knowledge Branch

Matter

ECTS

Credits

Technology and Information and Knowledge Management.

Engineering and Architecture.

Informatics.

Social and Legal Sciences.

6

Sociology.

Social and Legal Sciences.

Sociology.

6

Marketing and Legal Sciences.

Enterprise.

6

Introduction to Law.

Social and Legal Sciences.

Right.

Address.

Social and Legal Sciences.

Enterprise.

6

Theory of the Interpersonal Communication.

Social and Legal Sciences.

Communication.

6

Introduction to Business Organization.

Company.

Social and Legal Sciences.

Statistics.

6

Finance and Budget Elaboration.

Social Sciences and Legal.

Enterprise.

6

Total ECTS credits

60

The subjects that make up the 150 required training credits are listed below in the following table:

Assigning

Institutional Communication.

Social Networks and Community Management.

Plan.

Module

ECTS

6

6

6

6

User_table_izq"> Consumer Psychology.

Professional Skills and Society.

6

Theory.

Communication, Advertising, and Public Relations.

6

Product and Price.

Marketing and Market Techniques.

6

Foundations in the Environment Digital.

Electronic Commerce and Digital Marketing.

6

Corporate Identity.

Communication, Advertising, and Public Relations.

6

Social Responsibility and Deontology Professional.

Professional Skills and Society.

6

Market Research.

Marketing and Market Techniques.

6

Distribution.

Marketing and Market Techniques.

and Protocol Management

6

6

6

Media Research.

6

6

Market_table_izq"> Marketing and Market Techniques.

6

Direct Marketing.

Marketing Applications and Activity Sectors.

6

and Online Sale.

Electronic Commerce and Digital Marketing.

6

Financial and Services Marketing.

Applications Marketing and Activity Sectors.

6

Tracking and Forecast Techniques.

6

Marketing.

6

6

6

Market_table_izq"> Marketing and Market Techniques.

6

6

6

6

6

6

6

6

6

Economic Environment and Legal Framework.

Electronic Commerce and Digital Marketing.

and Market Techniques

6

6

Skills.

6

Design and Management of Online and Offline Campaigns.

6

Marketing.

6

6

The_table_to_izq"> Marketing Applications and Activity Sectors.

6

Total Credits Ects

150

To these compulsory subjects, we must add the Work End of Grade, with six ECTS credits, also of mandatory character.

The optional, multidisciplinary subjects, plus the External Practices, are as follows:

OPTIONAL SUBJECTS AND EXTERNAL PRACTICES

Assigns

6

6

6

Module

Ects

Introduction to the Enterprise Economy.

6

6

6

6

Mathematics.

Training Multidisciplinary.

6

History Spanish and World Economic.

Multidisciplinary Training.

6

Planning Advertising.

Multidisciplinary Training.

6

English.

6

6

6

6

6

6

6

6

External.

External Practices.

6

In order to pursue the subjects of optional subjects, in each academic year the university will make a sufficient offer of subjects that will enable all its students to exceed the 24 ECTS credits provided for them.

In addition, students, in accordance with the provisions of the current legislation, may apply for the recognition of a maximum of six credits in optional subjects for participation in cultural university activities, sports, student representation, solidarity and cooperation.

Overview of study planning

As a step prior to describing in detail the curriculum and facilitating the understanding of it, and following the recommendation of the National Agency for the Evaluation of Quality and Accreditation (ANECA), the following is a explanation of how the teachings are to be structured.

In the same way, before developing the planning of the teaching, it is appropriate to clarify that the structure of the curriculum is broken down by modules, in the form established by Order ECI/3854/2007, of 27 December, by the requirements for the verification of the securities, and to the extent applicable as permitted by Royal Decree 1393/2007 of 29 October [as amended by Royal Decree 861/2010 of 2 July 2010 ('BOE ' of 3 July 2010) and by Royal Decree 99/2011 of 28 January 2011 ('BOE ' of 10 February 2011) laying down the management of official university teaching, as well as the "Support Guide for the elaboration of the Official Title Verification Request Memory" designed by the ANECA. In particular, this guide advises distinguishing between the administrative units of tuition (subjects) and the academic teaching-learning units (which can be expressed in terms of modules or subjects). At the same time, it is recommended not to develop the teaching model of the teachings in overly detailed terms, which may make it difficult to make small adjustments and improvements after the title is implemented.

Taking into account these recommendations, although the module has been formed as a basic unit of teaching planning, at the same time it has been tried to make the most of the educational content of the curriculum as much as possible, according to the different subjects which form the sets of the basic training subjects and the required subjects, with their corresponding load in ECTS credits.

In line with the above ideas, training activities, teaching and learning methodology and assessment systems always refer to the relevant modules, seeking to provide information specific enough to facilitate the verification of the proposed title, but without specifying those details which must be the subject of further development, in the academic guides and in the programmes of the subjects.

All the basic subjects, which serve to enable the student to reach an adequate level, which allows him to understand and assimilate the subjects of the successive courses, are taught in the first course, therefore, their distribution The temporary measure is adjusted to what is stated in Order ECI/3854/2007 and Royal Decree 1393/2007.

In addition to the basic subjects (60 ECTS), a total of 150 appropriations of compulsory subjects have been established.

The optional subjects, broken down by subjects, are submitted from the second semester of the fourth year, seeking to enable their learning to train the student for the performance of the professional profiles pursued in this study. Grade.

In the fourth year, the Work End Work (TFG) is included with 6 other ECTS credits that allow the student to consolidate the skills and skills, practices and techniques, which the students must acquire in their training as marketing graduates in the various fields of action.

Distribution of the Plan by courses and semesters (temporary unit), credits (ECTS), basic, compulsory or optional character

The following table presents the composition of the curriculum and its temporary organization for semesters and subjects, structured in four years. Each academic year consists of a total of 10 subjects (60 ECTS credits) and in turn, these subjects are divided into two semesters per course, so that the student can obtain up to 30 credits in each semester:

in Digital Media.

6

6

denomination

Character

ECTS

Naming

Character

Course. First Half

First Course. Second

and Information and Knowledge Management.

Basic.

6

Introduction to Law.

Basic.

6

Introduction to the Economy.

Basic.

to Business Organization.

Basic.

6

Sociology.

Basic.

6

Statistics.

Basic.

6

6

Basic.

6

6

6

6

Basic.

6

Electronic Marketing.

Required.

6

Psychology Consumer.

Required.

6

Total First Course. First Half

30

Total First Course. Second Half

30

Second Course. First Half

Second Course. Second

Finance and Budget Elaboration.

Basic.

6

Required.

Required.

6

Theory Interpersonal.

Basic.

6

Corporate Social Responsibility and Professional Deontology.

Required.

6

Theory.

Required.

6

Required.

Required.

6

and Price

Required.

6

Required.

Required.

6

Communication in the Digital Environment.

Required.

Communication.

Required.

6

Total Second Course. First Half

30

Total Second Course. First Half

30

Third Course. First Half

Third Course. Second

Event and Protocol Management.

Required.

6

6

6

Required.

6

Sales Forecast and Tracking Techniques.

Required.

6

Direct Marketing.

Required.

6

Marketing Strategic.

Required.

.

6

6

6

6

6

6

1.

Optional 1.

Optional 1.

Optional 1.

Optional.

6

Optional.

6

Total Third Course. First Half

30

Total Third Course. First Half

30

Fourth Course. First Half

Fourth Course. Second

Logistics for Sales.

Required.

6

6

Required.

6

Required.

Required.

Social Networks and Community Management.

Required.

6

Online and Offline Campaigns Design and Management.

Required.

6

Marketing Plan.

Required.

6

International Marketing.

Required.

6

3.

Optional.

6

Optional 4.

Total Fourth Course. First Half

30

Total Fourth Course. Second Half

30

Total Grade

240