Key Benefits:
Once accepted by the Council of Universities, prior to the approval of the National Agency for the Evaluation of Quality and Accreditation, the modification of the curriculum already verified,
This Rectorate, in accordance with the provisions of Articles 26 and 28 of Royal Decree 1393/2007, of 29 October, as amended by Royal Decree 861/2010 of 2 July, has decided to publish again the plan of conduct studies to obtain the degree of Master's Degree in Marketing and Corporate Communication which will be structured as set out in the Annex to this Resolution.
Zaragoza, May 5, 2015. -Rector, Carlos Perez Caseiras.
ANNEX
University Master in Marketing and Corporate Communication
Study Plan
Module | Type | ECTS Credits | Sequential | |
---|---|---|---|---|
Module 1: Organization Strategic Vision | OB | 8 | ||
2: Corporate Social Responsibility and Reputation | OB | 4 | 2 | |
Module 3: Marketing Principles and Strategies | OB | 10 | 3 |
|
Module 4: Corporate Communication | OB | 10 | 4 | |
Module 5: Corporate Communication and Institutional Web 2.0 | OB | 8 | 5 | |
Module 6: External Practices | OB | 6 | 6 | |
Module 7: Getting Started with Social Sciences Research | OB | 8 | 7 | |
Module 8: Final Project | OB | 6 | ||
60 |
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