Resolution Of 14 May 2015, Of The European University Of The Atlantic, Which Published The Curriculum Of Graduate In Advertising And Public Relations.

Original Language Title: Resolución de 14 de mayo de 2015, de la Universidad Europea del Atlántico, por la que se publica el plan de estudios de Graduado en Publicidad y Relaciones Públicas.

Read the untranslated law here: http://www.boe.es/buscar/doc.php?id=BOE-A-2015-6934

Obtained the verification of the curriculum by the universities Council, following a positive report from the National Agency for quality assessment and accreditation, and agreed to the official nature of the title by agreement of the Council of Ministers of April 17, 2015, by which establishes the official nature of certain qualifications and registration in the register of universities , Centers and titles (published in the «Official Gazette» of May 7, 2015, by resolution of April 22, 2015, of the General Secretariat of universities), this Chancellor has resolved to publish the curriculum leading to the degree of Bachelor in advertising and public relations.

The plan of studies to is concerns the present resolution will be structured as figure in the annex of the same.

Santander, 14 may 2015.-the Rector, Rubén Calderón Iglesias.

ANNEX I distribution of the curriculum in ECTS credits, by type of matter basic commodity credits ECTS training type (BA) 60 mandatory (OB) 138 electives (OP) 24 external practices (PR) 12 work end-of-grade (GFR) 6 Total credits 240 distribution of curriculum credits for courses first year first semester course credits matter type oral and written expression of the Spanish language.





6 language.





BA theory and practice of visual communication.





6 communication visual.





BA general structure of communication.





6 fundamentals of communication.





BA information and Comunicacion-tic technologies.





6 technologies of information and Comunicacion-tic.





BA contemporary society.





6. society.





OB second semester course credits matter type design graphic.





6 advertising.





BA communication theory.





6. fundamentals of communication.





OB techniques of communication oral.





6. fundamentals of communication.





OB communication audiovisual I.





6 language audiovisual.





OB fundamentals of photography advertising.





6. visual communication.





OB second year third semester course credits matter type fundamentals of public relations.





6. public relations.





BA Media II.





6. audiovisual language.





OB Public Opinion.





6. advertising.





BA methods and research techniques.





6. research.





English OB I.





6. language.





OB fourth semester course credits matter type multimedia applications at the advertising creation.





6. audiovisual language.





OB communication corporate and institutional.





6. public relations.





BA technical and analysis of messages.





6 advertising.





BA fundamentals of advertising.





6 advertising.





BA English II.





6 language.





OB third course fifth semester course credits matter type history of the cinema and the TV.





6 language audiovisual.





OB research of markets.





6 Marketing.





OB creation advertising (TV, radio, print).





6. advertising.





OB English III.





6. language.





Optional OB I.





6. evolution of audio-visual technology.





 





Audiovisual production.





OP design and composition in press.





 





Press.





Accounting I OP.





 





Administration.





OP sixth semester course credits matter type society of information and knowledge.





6. society.





OB strategic and operational Marketing.





6. Marketing.





OB design and planning campaigns.





6. advertising.





OB English IV.





6. language.





Optional OB II.





6. dramatic script, storyline and documentary screenplay.





 





Audiovisual production.





OP theory and practice of the drafting journalistic (the news).





 





Press.





OP accounting II.





 





Administration.





OP room course 7th semester course credits matter type Practicum I.





6 Practicum.





PR management of projects in advertising and relationships public.





6 research.





OB Marketing digital and Media Interactive.





6 Marketing.





OB strategic direction in cabinets of communication and advertising agencies.





6. public relations.





Optional OB III.





6. production and audiovisual industry.





 





Audiovisual production.





OP theory and practice of the journalistic genres (interpretation and opinion).





 





Press.





OP commercial address.





 





Administration.





OP eighth semester course credits matter type Practicum II.





6 Practicum.





PR ethics and deontology of the communication.





6 ethics.





OB economics of the business and entrepreneurs.





6 company.





OB work end of grade.





6 work end of grade.





TFG optional IV.





6 address film.





 





Production audiovisual.





OP right of the information.





 





Press.





OP responsibility social corporate.





 





Administration.





OP Coaching.





 





Administration.





OP