Key Benefits:
Obtained the verification of the curriculum by the Council of Universities, prior to the positive report of the National Agency for the Evaluation of Quality and Accreditation, and agreed on the official character of the title by Council Agreement of Ministers of 17 April 2015, establishing the official character of certain degrees of Degree and their registration in the Register of Universities, Centers and Titles (published in the "Official Gazette of the State" of 7 May 2015, by Resolution of 22 April 2015, by the General Secretariat of Universities),
This Rectorate has resolved to publish the curriculum leading to the obtaining of the degree in Advertising and Public Relations.
The curriculum referred to in this resolution shall be structured as set out in the Annex to this resolution.
Santander, May 14, 2015. -Rector, Ruben Calderon Iglesias.
ANNEX I
Distribution of the curriculum in ECTS credits, by type of subject
| ECTS | |
|---|---|
|
training (BA) | 60 |
|
(OB) | 138 |
| Optives (OP) | 24 |
|
| |
| 12 | |
|
6 | |
|
Total credits | 240 |
Distribution of curriculum credits by subjects
First Course
First semester
| Credits | Matter | ||
|---|---|---|---|
|
and written expression of the Spanish language. | 6 | Language. | BA |
| Theory and practice visual communication. | 6 | Visual communication. | BA |
| General Communication Structure. | 6 | Communication Fundamentals. | |
| and Communication Technologies. | 6 | Information and Communication Technologies. | BA |
|
Society contemporary. | 6 | Society. | OB |
Second Half
| Credits | Matter | ||||||||
|---|---|---|---|---|---|---|---|---|---|
|
Layout. | 6 | Advertising. | |||||||
| Theory. | 6 | Communication Fundamentals. | OB | ||||||
|
Techniques oral. | 6 | Communication Fundamentals. | OB | ||||||
|
| 6 | 6 | OB | ||||||
|
| OB | OB | OB | OB | OB | OB |
6 | Visual Communication. | OB |
Second Course
Third semester
| Credits | Matter | ||
|---|---|---|---|
|
Relations Foundations. | 6 | Public Relations. | BA |
|
Communication II. | 6 | Audiovisual language. | OB |
| Public Opinion body. | 6 | Advertising. | BA |
| Methods and Research Techniques. | 6 |
|
|
| English I. | 6 | Language. | OB |
Fourth semester
| Credits | Matter | |||
|---|---|---|---|---|
|
applications in advertising creation. | 6 | Language audiovisual. | OB | |
|
| 6 | BA | ||
|
6 | 6 | Advertising. | ||
| Foundations. |
6 | Advertising. | BA | |
|
English II. |
6 | Language. | OB |
Third Course
Fifth semester
| Credits | Matter | ||||
|---|---|---|---|---|---|
| 6 | Audiovisual Language. |
OB | |||
|
research. |
6 | Marketing. | OB | ||
|
Creation (TV, radio, printed) | 6 | Advertising. | OB | ||
|
| 6 | 6 | OB | ||
| I. | 6 |
|
| ||
|
| Audiovisual production. | OP |
|||
| Design and composition in the press. |
| Press. | |||
|
| Administration. |
OP |
Sixth semester
| Credits | Matter | ||||
|---|---|---|---|---|---|
| information and knowledge society. | 6 | Society. | OB | ||
|
Marketing and | 6 | Marketing. | OB | ||
| Design and campaign planning. | 6 | Advertising. | OB | ||
|
6 | Language. | 6 |
OB | ||
|
II. | 6 |
|
| ||
|
|
|
| |||
| The_table_table_izq"> Theory and Practice of Journaling (The News). |
| Press. | |||
|
| Administration. |
Fourth Course
Seventh semester
| Credits | Matter |
| ||
|---|---|---|---|---|
| Practicum I. | 6 | Practicum. | ||
|
Management of projects in advertising and public relations. | 6 | Research. | OB | |
|
Marketing and interactive media. | 6 | Marketing. | OB | |
| Strategic Address in Communication Cabinets and Advertising Agencies. | 6 | Public Relations. | OB | |
|
6 |
|
| ||
|
Production and audiovisual industry. |
| Production audiovisual. | OP | |
|
Theory and practice of journalistic genres (Interpretation and opinion). |
| Press. | OP | |
|
Address. |
| Administration. | Centro_table_body "> OP |
Eighth semester
| Credits | Matter |
| ||
|---|---|---|---|---|
| Practicum II. | 6 | Practicum. | ||
|
Ethics and deontology of communication. | 6 | Ethics. | OB | |
|
Economy and Entrepreneurs. | 6 | Enterprise. | OB | |
|
-of-grade work. | 6 | End Job grade. | TFG | |
|
IV. | 6 |
|
| |
|
Address. |
|
| ||
|
| OP | |||
| Press. | OP | |||
| OP | ||||
|
Corporate Social Responsibility. |
| Administration. | OP | |
| Coaching. |
| Administration. | OP |
