Key Benefits:
Having regard to the favorable report of the National Agency for the Evaluation of Quality and Accreditation dated May 30, 2012 regarding the modification of the Graduate or Graduate Studies in Advertising and Public Relations.
This Rectorate, in accordance with the provisions of Article 28 of Royal Decree 1393/2007 of 29 October, as amended by Royal Decree 861/2010 of 2 July, has decided to publish the current plan of studies leading to the obtaining the official title of Graduate or Graduate in Advertising and Public Relations, which will be structured as set out in the Annex to this Resolution.
Alicante, June 29, 2015. -Rector, Manuel Palomar Sanz.
ANNEX
UNIVERSITY OF ALICANTE
Graduate or Graduate Degree in Advertising and Public Relations Studies Plan
(Social and Legal Sciences Branch)
Structure of the teachings
Table 1. Distribution of the curriculum in ECTS by type of subject.
| Credits | |
|---|---|
|
training |
60 |
|
| 138 |
|
Optives |
36 |
|
-of-grade work | 6 |
|
Total | 240 |
Table 2. Study Plan Schema
First Course
| Allocate | Credits ECTS | Character | ||||
|---|---|---|---|---|---|---|
|
. | Communication and Audiovisual Media. | 6 | Basic. | |||
| The_table_table_izq"> Communication. | Communication and Media Writes. | 6 | Basic. | |||
| Communication. | Communication Foundations I. | 6 |
. |
Communication. |
| 6 | Basic. | 6 |
| . | ||||||
| Introduction to the Right for Communication and Advertising. | 6 | Basic. | ||||
| Economy. | Marketing Fundamentals. | 6 | Basic. | |||
|
History. | Economic History, Social and Contemporary Policy. | 6 | Basic. | |||
|
|
| 6 | 6 |
| ||
| Advertising Theory. | 6 | 6 |
Required. | |||
|
| Public Relations Theory. | 6 | Required |
Second Course
| Allocate | Credits ECTS | Character | |||||
|---|---|---|---|---|---|---|---|
| Psychology. | Communication Social Psychology. | 6 | Basic. | ||||
|
Social Change and Communication. | 6 | Basic. | |||||
|
Sociology. | Social Research Techniques in Communication. | 6 |
| ||||
|
|
| ||||||
|
| |||||||
| 6 | |||||||
|
|
Advertising and Public Relations Strategy. | 6 | Required. | ||||
|
| Fundamentals of Creativity. |
6 | Required. | ||||
|
| Tools for Design Advertising Chart. | 6 | Required. | ||||
|
| Advertising Language. | 6 |
| ||||
|
| Required. | ||||||
|
| Audiovisual Communication Techniques. | 6 | Required |
Third Course
| Allocate | Credits ECTS | Character | |||||
|---|---|---|---|---|---|---|---|
|
| Advertising and Public Relations Deontology. | 6 | Required | ||||
|
| Making Advertising Texts. | 6 | Required. |
||||
|
| Creative Strategy and Conceptualization. | 6 | |||||
|
|
| 6 | Required | ||||
| Corporate Image. | 6 | Required. | |||||
|
| Audiovisual Narrative Applied to Advertising. |
6 | Required. | ||||
|
| Planning for Relationships Public. | 6 | Required. | ||||
|
| Production and Realization in Audiovisual Media. | 6 |
| ||||
|
|
|
|
| 6 | Required. | ||
|
| Applied Image Theory to the Advertisement. | 6 | Required. |
Fourth Course
| Allocate | Credits ECTS | Character | ||||
|---|---|---|---|---|---|---|
|
| Research and Media Planning. | 6 | Required. | |||
|
| Production and Realization on Imprison Media. | 6 | Required. | |||
|
| Advertising and Public Relations Systems and Processes. | 6 | ||||
|
|
| 6 | Required | |||
|
|
|
Advertising poster. | 6 | Optional. | ||
|
|
Political and Social Interest Communication. | 6 | Optional | |||
|
| Art Address. | 6 | Optional | |||
|
| Account Address. | 6 | Optional | |||
| Structure of Advertising and Public Relations Activity. | 6 |
|
| |||
| Advertising Photograph. | 6 |
Optional. | ||||
|
|
| |||||
|
| ||||||
| 6 | ||||||
|
| ||||||
|
|
Economic and Social History of Spain. | 6 | Optional. | |||
|
| English for Advertising and Public Relations. |
6 | Optional | |||
|
| Markets Research. |
6 | Optional. | |||
|
| new Ad Forms. | 6 | Optional. | |||
|
| Organization of Advertising and Public Relations Companies. | 6 |
|
| Audiovisual Postproduction in Advertising. | 6 | Optional. |
|
|
External Practices. | 12 | Optional. | |||
|
|
Influence and Advertising Psychosocial Processes. | 6 | Optional. | |||
|
| Protocol and Events on Institutions and Companies. | 6 | Optional. | |||
|
| Sociology of Culture and Contemporary Arts. | 6 | Optional. | |||
|
|
| 6 | 6 |
| ||
| Trends in Brand Management. | 6 |
Optional. |
For more information on this curriculum, please consult the website of the University of Alicante: http://www.ua.es
