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Resolution Of June 16, 2015, Of The Catholic University San Antonio, Which Publishes The Modification Of The Curriculum Of Graduate In Advertising And Public Relations.

Original Language Title: Resolución de 16 de junio de 2015, de la Universidad Católica San Antonio, por la que se publica la modificación del plan de estudios de Graduado en Publicidad y Relaciones Públicas.

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TEXT

Obtained the verification of the modification of the Plan of Studies by the Council of Universities, in accordance with Royal Decree 1393/2007, of October 29, modified by Royal Decree 861/2010, of July 2, previous report positive from the National Agency for Quality Assessment and Accreditation (ANECA) dated July 7, 2014, and to comply with the provisions of article 35.4 of the Organic Law 6/2001, of Universities, this Rectorate resolves to publish the modification of the curriculum leading to the attainment of the Graduate or Graduate Degree in Advertising and Public Relations by the Catholic University of San Antonio, which is set out in the Annex to this Resolution.

Murcia, June 16, 2015. -Rectora, Josefina García Lozano.

ANNEX

Title Denomination: Graduate or Graduate in Advertising and Public Relations.

Knowledge branch to which the title is attached: Social and Legal Sciences.

Summary of the Credit Study and Distribution Plan

Type of Materials

Credits

Basic Training (FB)

60

(OB)

156

Optives (OP)

12

Practices External (PE)

6

End Work (TFG)

6

Total

240

Study Plan for Modules and Materials

Module I: Integral Education (18 ECTS)

Materies

ECTS

Character

Drive temporary

Theology.

3

OB

3

3

3

OB

Semonthly

3

OB

Ethics.

OB

3

OB

3

3

3

OB

Semonthly

Humanities.

3

OB

Semonthly

Module II: Advertising Media (18 ECTS)

Materies

ECTS

Character

Drive temporary

Planning for Advertising Media.

6

FB

Semi-

6

OB

Semi-

Media for Advertising.

OB

Module III: Communication Technology (18 ECTS)

Materies

ECTS

Character

Drive temporary

Imprison Media Technology.

6

OB

Semonthly

Technology Audiovisuals.

6

OB

6

OB

Module IV: Legislation and Advertising Enterprise (16.5 ECTS)

Materies

ECTS

Character

Drive temporary

Deontology and Self-regulation.

6

FB

Semonthly

Communication Business.

6

OB

OB

OB

Module V: Leguage and Expressiveness (30 ECTS)

Materies

ECTS

Character

Drive temporary

and Expressiveness Written.

6

OB

6

6

OB

6

OB

6

OB

Oral Language and Expressiveness.

6

FB

Module VI: Audiovisual Applied to Advertising (24 ECTS)

Materies

ECTS

Character

Drive temporary

Creation Techniques.

6

FB

6

6

OB

6

OB

Organization of Production

6

OB

OB

Module VII: Theory and Technique of the Persuasive Communication (24 ECTS)

Materies

ECTS

Character

Drive temporary

of the Persuasive Communication.

6

OB

Semi-

6

OB

Strategic Communication.

6

OB

6

FB

Module VIII: Theory and Technical of Public Relations (12 ECTS)

Materies

ECTS

Character

Drive temporary

Relations Foundations and Techniques.

6

OB

OB

Module IX: Creativity and Innovation in Communication (22.5 ECTS)

Materies

ECTS

Character

Drive temporary

Processes

6

FB

6

6

6

FB

Message Elaboration

6

OB

4.5

OB

Semi-

Module X: Sociocultural Environment Interaction (24 ECTS)

Materies

ECTS

Character

Drive temporary

Sociopolitical Interaction.

6

FB

6

6

6

FB

Semi-

Artistic Interaction.

6

FB

6

OB

Semi-

Module XI: Advertising Product (9 ECTS)

Materies

ECTS

Character

Drive temporary

Advertising Projects.

4.5

OB

Semi-

4.5

OB

Module XII: Work End of Grade (6 ECTS)

Materies

ECTS

Character

Drive temporary

End Job.

6

TFG

Module XIII: Optativity (12 ECTS)

Configured entirely by optional subjects. Detailed in separate table below.

XIV Module: Practicum (6 ECTS)

Materies

ECTS

Character

Drive temporary

Practicum.

6

PE

Optional subjects *:

Allocate

Cred.

Temporary Unit

Legal Aspects of Advertising and Public Relations.

6

6

6

Semonthly

and Public Relations History

6

6

6

6

Research Centro_table_body "> Semonthly

(*) According to the provisions of Article 12 of Royal Decree 1393/2007, in its wording given by Royal Decree 861/2010, it will be possible to obtain the recognition of at least 6 credits for cultural university activities, sports, student representation, solidarity and cooperation, in the account of the optativity.