Key Benefits:
Obtained the verification of the modification of the Plan of Studies by the Council of Universities, in accordance with Royal Decree 1393/2007, of October 29, modified by Royal Decree 861/2010, of July 2, previous report positive from the National Agency for Quality Assessment and Accreditation (ANECA) dated July 7, 2014, and to comply with the provisions of article 35.4 of the Organic Law 6/2001, of Universities, this Rectorate resolves to publish the modification of the curriculum leading to the attainment of the Graduate or Graduate Degree in Advertising and Public Relations by the Catholic University of San Antonio, which is set out in the Annex to this Resolution.
Murcia, June 16, 2015. -Rectora, Josefina García Lozano.
ANNEX
Title Denomination: Graduate or Graduate in Advertising and Public Relations.
Knowledge branch to which the title is attached: Social and Legal Sciences.
Summary of the Credit Study and Distribution Plan
Credits | |
---|---|
Basic Training (FB) | 60 |
(OB) | 156 |
Optives (OP) | 12 |
Practices External (PE) | 6 |
End Work (TFG) | 6 |
Total | 240 |
Study Plan for Modules and Materials
Module I: Integral Education (18 ECTS)
ECTS | Character | Drive temporary | ||||
---|---|---|---|---|---|---|
Theology. | 3 | OB | 3 |
3 | 3 | OB | Semonthly |
3 | OB | Ethics. | ||||
| OB | 3 | OB |
| 3 |
3 | 3 | OB | Semonthly |
Humanities. | 3 | OB | Semonthly |
Module II: Advertising Media (18 ECTS)
ECTS | Character | Drive temporary | |
---|---|---|---|
Planning for Advertising Media. | 6 | FB |
Semi- |
6 | OB | Semi- | |
Media for Advertising. |
| OB |
Module III: Communication Technology (18 ECTS)
ECTS | Character | Drive temporary | |
---|---|---|---|
Imprison Media Technology. | 6 | OB | Semonthly |
Technology Audiovisuals. | 6 | OB | |
| 6 | OB |
Module IV: Legislation and Advertising Enterprise (16.5 ECTS)
ECTS | Character | Drive temporary | |
---|---|---|---|
Deontology and Self-regulation. | 6 | FB | Semonthly |
Communication Business. | 6 | OB | |
OB | OB |
Module V: Leguage and Expressiveness (30 ECTS)
ECTS | Character | Drive temporary | |
---|---|---|---|
and Expressiveness Written. | 6 | OB | 6 |
6 |
OB | ||
6 | OB | 6 | OB |
Oral Language and Expressiveness. | 6 |
FB |
Module VI: Audiovisual Applied to Advertising (24 ECTS)
ECTS | Character | Drive temporary | ||
---|---|---|---|---|
Creation Techniques. | 6 | FB | 6 | |
6 |
OB | |||
6 | OB | Organization of Production | ||
6 | OB | OB |
Module VII: Theory and Technique of the Persuasive Communication (24 ECTS)
ECTS | Character | Drive temporary | ||
---|---|---|---|---|
of the Persuasive Communication. | 6 | OB |
Semi- | |
6 |
OB | |||
Strategic Communication. | 6 |
OB | ||
6 | FB |
Module VIII: Theory and Technical of Public Relations (12 ECTS)
ECTS | Character | Drive temporary | |
---|---|---|---|
Relations Foundations and Techniques. | 6 | OB | |
| OB |
Module IX: Creativity and Innovation in Communication (22.5 ECTS)
ECTS | Character | Drive temporary | |
---|---|---|---|
Processes | 6 | FB | 6 | 6 | 6 | FB |
Message Elaboration | 6 | OB | |
4.5 | OB |
Semi- |
Module X: Sociocultural Environment Interaction (24 ECTS)
ECTS | Character | Drive temporary | |
---|---|---|---|
Sociopolitical Interaction. | 6 | FB | 6 | 6 | 6 | FB | Semi- |
Artistic Interaction. | 6 | FB | |
6 | OB |
Semi- |
Module XI: Advertising Product (9 ECTS)
ECTS | Character | Drive temporary | |
---|---|---|---|
Advertising Projects. | 4.5 | OB |
Semi- |
4.5 | OB |
Module XII: Work End of Grade (6 ECTS)
ECTS | Character | Drive temporary | |
---|---|---|---|
End Job. | 6 | TFG |
|
Module XIII: Optativity (12 ECTS)
Configured entirely by optional subjects. Detailed in separate table below.
XIV Module: Practicum (6 ECTS)
ECTS | Character | Drive temporary | |
---|---|---|---|
Practicum. | 6 | PE |
|
Optional subjects *:
Cred. | Temporary Unit | ||||
---|---|---|---|---|---|
Legal Aspects of Advertising and Public Relations. | 6 | ||||
| 6 | 6 | Semonthly | ||
and Public Relations History | 6 |
6 | |||
6 | 6 | Research Centro_table_body "> Semonthly |
(*) According to the provisions of Article 12 of Royal Decree 1393/2007, in its wording given by Royal Decree 861/2010, it will be possible to obtain the recognition of at least 6 credits for cultural university activities, sports, student representation, solidarity and cooperation, in the account of the optativity.