Advanced Search

Order 84/ecd/2013, Of 23 January, Which Establishes The Curriculum Of The Training Cycle Of Top Grade Corresponding To The Title Of Senior Technician In Consulting For Corporate And Personal Image.

Original Language Title: Orden ECD/84/2013, de 23 de enero, por la que se establece el currículo del ciclo formativo de grado superior correspondiente al título de Técnico Superior en Asesoría de Imagen Personal y Corporativa.

Subscribe to a Global-Regulation Premium Membership Today!

Key Benefits:

Subscribe Now for only USD$40 per month.

TEXT

Royal Decree 1685/2011, of 18 November, establishes the title of Superior Technician in Personal and Corporate Image Counseling and its minimum teachings, in accordance with Royal Decree 1147/2011 of July 29, for which I know establishes the general management of vocational training of the educational system, which defines in Article 9 the structure of vocational training qualifications and courses of specialisation, on the basis of the National Catalogue of Professional qualifications, the guidelines set by the European Union and other aspects of interest social.

Organic Law 2/2006, of 3 May, of Education, provides in article 6.4 that the educational administrations will establish the curriculum of the different teachings regulated in the Law, which will form part of the Article 6 (1) of Regulation (EC) No 66/2014 The teaching centres shall develop and complete, where appropriate, the curriculum of the different stages and cycles in use of their autonomy, as set out in Chapter II of Title V of that Law.

The Organic Law of 19 June on Qualifications and Vocational Training sets out in Article 10.2 that the educational administrations, in the field of their competences, will be able to extend the content of the corresponding vocational training qualifications.

Royal Decree 1685/2011 of 18 November 2011 in its Single Derogation Provision repeals Royal Decree 197/1996 of 9 February establishing the curriculum of the higher education cycle corresponding to the title Superior Technician in Personal Image Counseling, established under the Organic Law 1/1990, of October 3, of General Ordination of the Educational System.

In accordance with the above and once the Royal Decree 1685/2011, of November 18, has set the professional profile of the title of Superior Technician in Personal and Corporate Image Counseling, its minimum teachings and those other aspects of the academic organisation which constitute the basic aspects of the curriculum which ensure a common training and guarantee the validity of diplomas throughout the national territory, it is now appropriate to determine, in the field of management of the Ministry of Education, Culture and Sport, the extension and contextualization of the contents of the professional modules included in the title of Superior Technician in Personal and Corporate Image Counseling, respecting the professional profile of the same.

The needs of an integrated labour market in the European Union require that vocational training courses pay particular attention to the languages of the Member States, incorporating them into their training offer. In this sense, this training cycle incorporates in the curriculum training in the English language, in response to the provisions of Royal Decree 1147/2011, of July 29, which establishes the general management of vocational training.

addition, the curriculum of this training cycle is established from the respect of the pedagogical, organizational and management autonomy of the centers that provide professional training, promoting these the work in the team of the teachers and the development of training, research and innovation plans in their teaching field and actions to promote the continuous improvement of training processes.

On the other hand, vocational training centres will develop the curriculum established in this order, taking into account the characteristics of pupils, with particular attention to the needs of people with disability.

Finally, it should be specified that the curriculum of this formative cycle integrates the scientific, technological and organizational aspects of the teachings established to achieve that the students acquire an overall view of the processes Professional profile of the top technician in Personal and Corporate Image Counseling.

In the process of drafting this order, the State School Board has issued a report.

For all of the above, in its virtue, I have:

CHAPTER I

General provisions

Article 1. Object.

This order aims to determine the curriculum of the higher grade training cycle corresponding to the title of Superior Technician in Personal and Corporate Image Counseling established in Royal Decree 1685/2011, 18 of November.

Article 2. Scope.

The curriculum established in this order will be applied in the territorial area of management of the Ministry of Education, Culture and Sport.

CHAPTER II

Curriculum

Article 3. Curriculum.

1. The curriculum for vocational training of the educational system corresponding to the title of Superior Technician in Personal and Corporate Image Counseling, established in Royal Decree 1685/2011 of 18 November, is determined in the terms set in this order.

2. The professional profile of the curriculum, which is expressed by the general competence, the professional, personal and social skills and the qualifications and the competence units of the National Catalogue of Professional Qualifications, is the included in the title of Superior Technician in Personal and Corporate Image Counseling, referred to in the previous section.

3. The general objectives of the training cycle curriculum, the objectives of the professional modules expressed in terms of learning outcomes and their assessment criteria are those included in the title of Senior Technician in Personal and Corporate Image, referred to in paragraph 1 of this article.

4. The contents of the professional modules that make up this curriculum, adapted to the socio-economic reality as well as to the perspectives of economic and social development of the environment, are those set out in Annex I of this order.

Article 4. Duration and sequencing of professional modules.

1. The total duration of the lessons for this training cycle, including the vocational training module in the workplace, is 2,000 hours.

2. The professional modules of this training cycle, when offered under face-to-face arrangements, will be organised in two academic courses and will be in line with the weekly hourly sequencing and distribution set out in Annex II of this order.

3. The first academic year will be fully developed in the educational center. In order to be able to take the second course, it will be necessary to have completed the professional modules which, as a whole, represent at least eighty percent of the hours of the first course and, in any case, all the professional modules included in the same one, identified as such in Annex II.

4. The right of registration of those who have passed any professional module in another Autonomous Community shall be guaranteed in the terms laid down in Article 48.3 of Royal Decree 1147/2011 of 29 July 2011 establishing the general vocational training of the educational system.

5. In general, during the third quarter of the second year, and once the positive evaluation has been achieved in all the professional modules carried out in the educational centre, the vocational training module will be developed in job.

6. Exceptionally, and in order to facilitate the adaptation of the number of persons registered to the availability of training positions in enterprises, approximately half of the second-year students will be able to develop this vocational training module. Training in workplaces during the second trimester of the second year, provided they have positively overcome all the professional modules of the first academic year.

7. Without prejudice to the foregoing and as a result of the temporality of certain economic activities which may prevent the development of the vocational training module in the workplace from being in conformity with the above assumptions, the latter may be organise in other periods coinciding with the development of the economic activity of the professional profile of the title.

8. In any case, the evaluation of the vocational training module in the workplace will be conditional on the positive evaluation of the rest of the professional modules of the training cycle.

Article 5. Project Professional Module.

1. The professional module of the project has an interdisciplinary character and incorporates the technological and organizational variables related to the essential aspects of the professional competence of the title of Superior Technician in Image Counseling Personal and Corporate.

2. In general, this module will be taught by the teachers who are tutoring training in job centers.

3. The project professional module will be developed during the last period of the training cycle, combining individual and collective tutoring, so that at least 50% of the total duration will be carried out in an in-person manner and completed with remote tutoring in which information and communication technologies will be used.

4. In any case and prior to the start of the vocational training module in the workplace, the teaching and learning activities to facilitate the development of the project professional module should be anticipated by the responsible teacher.

5. The evaluation of this professional module will be conditional on the positive evaluation of the rest of the professional modules of the training cycle, including the training in job centers.

Article 6. Bilingual teaching.

1. The curriculum of this training cycle incorporates the English language in an integrated way, at least in two professional modules, from among those that make up the whole of the training cycle. These modules will be taught by teachers with teaching assignment in them and, in addition, they will have the language enablement corresponding to level B2 of the Common European Framework of Reference for Languages.

2. In order to ensure that bilingual education is delivered in the two academic courses of the training cycle on an ongoing basis, professional modules of both courses will be chosen.

3. The modules which may be imparted in the English language are those listed in Annex III.

4. As a result of the greater complexity of the transmission and reception of teaching in a language other than the mother tongue, professional modules taught in the English language will increase their time load in three hours a week. for the set of modules that are delivered in the first year and two hours for which they are developed during the second course. In addition, the teachers who provide these professional modules will be assigned, in their individual hours, at least three hours a week for their preparation. These hours will have the same character as the reading hours.

5. Exceptionally and on a transitional basis up to the year 2020, when teachers with teacher allocation do not have the level of English required in these professional modules, they will share a total of three hours per week for all the teachers. modules to be delivered in the first year and two hours for those who develop during the second course with a teacher or a teacher of the English specialty. In this case, the programming of these modules will include at least one unit of work or didactics which will be developed exclusively in the English language and the other teaching units will incorporate teaching activities exclusively in English at that time allocated.

6. Exceptionally, in the case of students or students with disabilities who may be able to present difficulties in their oral expression (cerebral palsy, deafness, etc.), measures of relaxation and/or alternatives will be established. in the requirement for the provision of modules in the English language, so as to enable all the teaching of professional modules in their mother tongue to be cured.

Article 7. Spaces and equipment.

The spaces and facilities to be assembled by the vocational training centres, in order to enable the development of teaching activities, are those set out in Annex IV of this order and must comply with the Article 11 of Royal Decree 1685/2011 of 18 November 2011, as well as the rules on equal opportunities, design for all and universal accessibility, prevention of occupational risks and safety and health at the workplace.

Article 8. Qualifications and accreditation of teacher requirements.

1. The specialties of teachers with teaching assignment in the professional modules which constitute the teachings established for the title referred to in Article 1 of this order, as well as the equivalent qualifications for the purposes of teaching, are Those collected respectively in Annexes III A and III B of Royal Decree 1685/2011 of 18 November 2011 establishing the title of Senior Technician in Personal and Corporate Image Counseling.

2. In order to ensure compliance with Article 12.3 of Royal Decree 1685/2011 of 18 November, establishing the title of Superior Technician in Personal and Corporate Image Counseling, for the delivery of the modules The following documentation shall be provided by providing the following documentation:

(a) Photocopy of the official academic title required, in accordance with the qualifications included in Annex III C of Royal Decree 1685/2011, of 18 November, cited. Where the degree presented is linked to the professional module which is to be provided, it shall be deemed to include in itself the objectives of that module. Otherwise, in addition to the titration, the documents referred to in subparagraph (b) or (c) shall be provided.

(b) In the event that it is necessary to justify that the teachings leading to the titration provided encompass the objectives of the professional modules that are intended to be taught:

● Personal academic certification of studies performed, original or photocopied, issued by an official center, in which the teachings are recorded detailing the subjects.

● Programs of the studies contributed and submitted by the person concerned, original or photocopy of the studies, sealed by the University or the corresponding official or authorized teaching center.

(c) Where it is desired to justify by means of the work experience which, at least for three years, has developed its activity in the sector related to the professional family, its duration shall be credited by the document appropriate supporting officer, which will be added to:

● Certification of the employer or employer in which the activity developed by the person concerned is specifically recorded. This activity must be implicitly related to the learning outcomes of the professional module that is intended to be delivered.

● In the case of those who are self-employed, a statement of the person concerned with the most representative activities related to learning outcomes.

CHAPTER III

Curriculum adaptations

Article 9. Adaptation to the socio-productive environment.

1. The curriculum of the training cycle regulated in this order is established taking into account the socio-economic reality and the geographical, socio-productive and labour characteristics of the environment for the implementation of the title.

2. Vocational training centres shall have the necessary educational, organisational and economic management autonomy for the development of the teaching and their adaptation to the specific characteristics of the socio-economic, cultural and professional.

3. The centres authorised to provide this training cycle will concretize and develop the organizational and curricular measures that are most appropriate to the characteristics of their students and their productive environment, in a flexible way and in the use of their Pedagogical autonomy, in the general framework of the educational project, in the terms established by the Organic Law 2/2006, of Education.

4. The curriculum of the training cycle regulated in this order will be developed in the didactic programs or curricular development, strengthening or creating the culture of prevention of occupational risks in the spaces where the different modules are delivered professionals, as well as promoting a culture of environmental respect, excellence in work, compliance with quality standards, creativity, innovation, gender equality and respect for equal opportunities, design for all and universal accessibility, especially in relation to people with disability.

Article 10. Adaptation to the educational environment.

1. The vocational training centres managed by the Ministry of Education, Culture and Sport will develop the curriculum established in this order, taking into account the characteristics of pupils and the environment, particularly in the light of persons with disabilities, in conditions of accessibility and with the necessary support resources to ensure that this student can cure these teachings under the same conditions as the rest.

2. Also, the lessons of this cycle will be taught with a flexible and open methodology, based on self-learning and adapted to the conditions, abilities and personal needs of the students, in order to allow the reconciliation of the learning with other activities and responsibilities.

CHAPTER IV

Other offerings and mode of these teachings

Article 11. Distance offering.

1. Professional modules offered at a distance, when required by their characteristics, will ensure that students achieve all the objectives expressed in learning outcomes, through face-to-face activities.

2. The Provincial Directorates and the Board of Education shall take the necessary measures and shall give the precise instructions to the centres which are authorized to provide this training cycle under pressure for implementation and operation of the offer from the same distance.

3. Centres authorised to teach vocational training at a distance shall have appropriate curriculum materials which shall be adapted to the provisions of the fourth additional provision of the Organic Law No 2/2006 of 3 May 2006. Education.

Article 12. Combined offering.

In order to respond to personal needs and interests and to provide the possibility to reconcile training with work activity, with other activities or situations, the offer of these teachings for people adults and young people in special circumstances may be combined between face-to-face and distance learning systems at the same time, provided that the same modules are not cured in both modes at the same time.

Article 13. Offer for adults.

1. The professional modules of this training cycle associated with the competence of the National Catalogue of Professional Qualifications may be the subject of a modular offer for adults.

2. This training will be developed with an open and flexible methodology, adapted to the conditions, capabilities and personal needs that enable them to reconcile learning with other activities and responsibilities, in compliance with the Chapter I of Title IV of Royal Decree 1147/2011 of 29 July 2011 establishing the general organisation of vocational training in the education system. In addition, such training shall be capitalizable in order to obtain a professional training certificate, in order to obtain evidence of the established access requirements.

3. In order to reconcile learning with other activities and responsibilities, the Provincial Directorates and the Board of Education may establish specific measures to comply with the provisions of Article 41 of Royal Decree 1147/2011, July 29, which establishes the general management of the vocational training of the educational system and allows for a face-to-face and distance offer simultaneously.

4. In order to promote training throughout life, the Directorate-General for Vocational Training of the Ministry of Education, Culture and Sport may authorise the Provincial Directorates and the Education Ministry to give the training, in the centres of their competence, of professional modules organised in training units of shorter duration. In this case, each learning result, with its evaluation criteria and its corresponding block of contents, will be the minimum and indivisible unit of partition.

Additional disposition first. Authorization to impart these teachings.

The Provincial Directorates and the Board of Education will deal with the Directorate-General for Vocational Training with the authorization to provide the teaching of this training cycle, in full or in part, in In-person and distance-based arrangements, of the institutions that request it and comply with the requirements required under the current legislation.

Additional provision second. Implementation of these teachings.

1. In the course of 2014-2015, the first course of the training cycle referred to in Article 1 of this order will be implemented and the lessons of the first course covered by the Organic Law 1/1990 of 3 October, of Ordination, will cease to be taught. General of the Educational System, corresponding to the title of Superior Technician in Personal Image Counseling.

2. In the course of 2015-2016 the second course of the training cycle referred to in Article 1 of this order will be implemented and the second course lessons covered by the Organic Law 1/1990 of 3 October will be stopped General Management of the Educational System, corresponding to the title of Superior Technician in Personal Image Counseling.

Additional provision third. Linguistic enablement of bilingual teaching faculty.

Teachers who are to be taught in English must be in possession, before the date of commencement of each academic year, of the relevant language qualification, to which the Ministry of Education, Culture and Sport will carry out an enabling procedure before the start of each course.

Additional provision fourth. Training of bilingual teaching staff.

The Provincial Directorates and the Board of Education will schedule courses and training activities in the English language for all teachers of vocational training to be taught in professional modules. which may be taught in the English language, who will have the obligation to assist them until they obtain the required qualification. These measures shall apply until at least the year 2020.

The training to be offered will be three types:

a) Intensive training, through a course, preferably in face-to-face mode, during the month of September.

b) Long-term training throughout the school year, by means of a course that combines in-person and online form, which will be performed outside of the mandatory time in the training center. During the period of completion of the vocational training module in the workplace, this course will be intensified and will be carried out, as far as possible, within the required time of stay in the centre.

(c) Training in English-speaking country, through courses, which will be possible to include cultural visits and conferences, and which will be carried out at the end of the course after the completion of school activities in the training centres.

Single transient arrangement. Replacement of titles related to these teachings.

1. The students who, at the end of the school year 2013-2014, meet the conditions required to attend the second course of the title of Superior Technician in Personal Image Counseling, covered by the Organic Law 1/1990, of October 3, of Ordination General of the Educational System, and which has not exceeded any of the professional modules of the first course of the aforementioned title, will have two calls in each of the two successive years in order to be able to overcome these professional modules. After that period, in the 2016-2017 school year, the convalidations, for the superimposed modules, as set out in Article 15.1 of Royal Decree 1685/2011 of 18 November 2011, for which the title of Technical Superior in Personal and Corporate Image Counseling, regulated by Organic Law 2/2006, of May 3, of Education.

2. To the students who, at the end of the school year 2013-2014, do not meet the conditions required to attend the second course of the title of Superior Technician in Personal Image Counseling, covered by the Organic Law 1/1990, of October 3, of Ordination General of the Educational System, the convalidations set out in article 15.1 of Royal Decree 1685/2011, of 18 November, for which the title of Superior Technician in Personal and Corporate Image Counseling is established, will be applied. Regulated by the Organic Law 2/2006, of 3 May, of Education.

3. The students who, at the end of the school year 2014-2015, do not meet the conditions required to obtain the title of Superior Technician in Personal Image Counseling, covered by the Organic Law 1/1990, of October 3, of General Ordination of the Education system will have two calls in each of the two successive years to be able to overcome these professional modules, with the exception of the training module in the workplace for which an additional school year will be available. The students who have not obtained the title after that period have not obtained the title, for the modules they have exceeded, as set out in Article 15.1 of Royal Decree 1685/2011 of 18 November 2011, establishing the title Superior Technician in Personal and Corporate Image Counseling, regulated by Organic Law 2/2006, of May 3, of Education.

Final disposition first. Application of the order.

The Directorate-General for Vocational Training, in the field of its powers, is authorised to take the measures and to issue the necessary instructions for the implementation of the provisions of this order.

Final disposition second. Entry into force.

This order will take effect the day following your publication in the Official State Gazette.

Madrid, January 23, 2013. -Minister of Education, Culture and Sport, José Ignacio Wert Ortega.

ANNEX I

Professional Modules

1. Professional Module: Cosmetic Advice.

Code: 1181

Contents:

a) Elaboration of the cosmetic and perfume advisor's working protocol:

Action protocol: phases of cosmetic counseling.

Documentation phase:

Documentary sources.

Elaboration of the cosmetics and commercial house lines information base, among others.

Trends analysis.

Classification and data file.

Phase of analysis of the characteristics and needs of users:

Aesthetic study protocol.

User demand identification procedure.

Assessment phase in cosmetics and perfumes.

Process assessment and control phase.

The cosmetics and perfumes advisor's field of action: concept and functions. Technical and professional knowledge of the products.

Cosmetic products. Concept and general composition: active substances, excipients and additives.

External part of the cosmetic. Elements that make it up:

Containers. Commercial features and symbology of shape, color and design.

Packaging or outer carton.

Prospectus and label: data to be included.

Cosmetic form:

Concept.

Types.

Features.

Classification.

The relationship of the presentation form to the canister.

Take action on skin cosmetics. Penetrability:

Pathways and degree of penetration.

Factors that influence the penetration of cosmetics.

b) Realization of the aesthetic study for cosmetic counseling:

Eudermal skin: external appearance and main characteristics.

The skin typology in cosmetic counseling. Features.

Classification: dry skin, fat, hyperhydrated, sensitive, acneic, aged and others.

Visual features. Elements that determine the skin type.

General cosmetic needs.

Skin reaction to external and cosmetological agents.

Skin type assessment: recognition protocol. Visual observation and palpation.

Hair types. Features.

Hair and scalp status assessment. Visual observation and exploration.

Valuation of body morphology.

c) Determination of skin cosmetics:

Classification of cosmetics.

Hygiene and complementary cosmetics. Facial and body cosmetics: types, main active ingredients, form of presentation and indications. Selection criteria:

Exfoliants: types, characteristics, and form of action.

Masks: types and indications.

Deodorants and antiperspirants.

Cosmetics for maintenance, protection and treatment of the skin. Facial and body cosmetics: classification, characteristics, active substances, indications and selection criteria. Effects. Cosmetic forms.

Make-up cosmetics: concept, classification, active ingredients, indications and selection criteria:

Presentation of different types of decorative cosmetics.

Purchased Effects.

Cosmetics for micropigmentation.

Exogenous bronzers.

Cosmetic medicine specific: types, functions, composition and forms of presentation. Precautions. Criteria of choice:

Products for aging: fillers, botox, exfoliants for medical use, and others. Characteristics, mode of use and precautions.

Products for mesotherapy: effects based on the active substance that you incorporate.

Pre-and post-cosmetic cosmetic surgery interventions.

Nutricosmetica for the skin: concept, objectives, classification, indications, main ingredients and mode of use.

Men's cosmetics: classification, characteristics, ingredients and indications:

Differences between male and female cosmetics.

Cosmetic news: new assets and new vehicles.

d) Determination of cosmetics for the corresponding annexes:

Hair Cosmetics: Classification.

Cosmetics for hygiene and hair conditioning: concept, way of acting, main active ingredients and indications. Criteria of choice:

Hygiene and conditioning cosmetics specific to hair alterations. Features.

Exfoliating and peeling of the scalp: main components, mechanisms of action, indications and precautions.

Cosmetics for changes of shape and color of hair: classification, way of acting, main ingredients, indications and precautions. Criteria of choice:

Changes in the capillary structure when applying color change techniques and temporarily and permanently in the hair.

Cosmetics for hair and scalp disorders: classification, main assets, how to act and indications. Criteria of choice:

Hair appearance after application of the cosmetic.

Relationship between the skin needs of the scalp and the active principles of cosmetics.

Advice to the user on home employment.

Cosmetics for the maintenance and protection of the hair and scalp: moisturizers, sunscreens and others. Indications, forms of action and cosmetic forms:

Relationship between the skin needs of the scalp and the normal hair and the cosmetics to be applied.

Hair protection and scalp of solar radiation. Protection factor.

Male hair cosmetics: classification, indications, ingredients, and cosmetic forms.

Cosmetics for hair removal: classification. Chemical depilatories and hair depilatories: form of action, indications and precautions. Criteria of choice:

Pre and post-depilation cosmetics.

Advantages and drawbacks of different hair removal cosmetics.

Hair bleaching cosmetics: composition, mechanism of action, cosmetic forms, indications and precautions. Criteria of choice.

Products for manicure and pedicure: classification, function, main ingredients and cosmetic forms. Criteria of choice:

Cosmetics for artificial nails: types, characteristics, indications and precautions.

Hair and nail nuts: active indications and ingredients.

e) Making personalized proposals for cosmetic treatments:

Customer Study. Detection of cosmetic needs.

Elaboration of the personalized treatment protocol: preparation and hygiene, core of treatment and completion of treatment. Effects on the environment, indications and contraindications.

Skin hygiene and preparation cosmetics application techniques. Sequencing. Hygiene tips.

Maintenance and protection cosmetics application techniques.

Treatment techniques for treatment, facial, and body cosmetics. Sequencing.

Capillary product application techniques: shampoo, conditioner, cosmetics for alterations and others.

Cosmetics application techniques for hands and feet.

Advice associated with the use of cosmetics: life habits, recommendations, and others.

Plan of activities for the training of the client in cosmetic care. Guidelines for the handling and conservation of cosmetics.

Presentation of the proposal. Cosmetic advisory dossier: studies and analyses performed, selection of cosmetics that can be used, application guidelines, frequency, distribution, schedule and maintenance plan.

f) Determination of advice guidelines in the choice of perfumes:

Perfumes: concept and general composition (assets and excipients).

Natural essences used in perfumery:

Vegetable essences: method of obtaining.

Animal Essences: Features.

Structure of a perfume. Olfactory pyramid.

Types of perfumes: alcoholic perfumery.

How to store and handle perfumes.

A relationship of the type of perfume with the characteristics and needs of the client (personal, professional and social).

Perfume and personal image.

Factors that influence the scent of perfume.

Factors that influence the choice of a perfume. Criteria for making the choice. The type of perfume that is advised to use based on the time of day.

Perfume application zones.

How and when to be perfumed.

Criteria for making the purchase of the perfume.

Perfume sales establishments: types and characteristics.

g) Setting guidelines for advice on purchasing cosmetics:

Classification of establishments where cosmetics are sold: characteristics, types of sales cosmetics and criteria of choice.

Aesthetics, hairdressing salons, hair treatment centers, cosmetic medicine clinics, spas, specialty shops, large surfaces, pharmacies and parafarmacias, distributors and others.

Lines of facial, hair and body cosmetics for sale to the public and/or professional.

Value for money in the purchase of cosmetics. Brands and their market positioning.

Keys to the purchase advisory for facial, capillaries, body and decorative cosmetics.

The male cosmetic purchase advisory.

Communication applied to consultancy for the purchase of cosmetics.

Cosmetic as a gift item. External presentation. Batch processing and gift packages. Products associated with the sale of cosmetics. Variables that determine the choice of gift.

2. Professional Module: Comprehensive image design.

Code: 1182

Contents:

a) Characterization of iconology:

The iconology. Features. History of iconology. Iconological universal variations.

The icons: definition, types, and features.

The moral and aesthetic values associated with iconology. The philosophical concepts and their symbology. Applications of iconology in different sectors (art, architecture, design, interior and internal and external decoration, window dressing and audiovisual assemblies, among others).

Codes, signs, and symbols. Definition, characteristics and types. Supports. Standard and non-standard codes. Particular, sectoral, geographical, cultural, religious and other codes.

The levels of perception and their conditioning. Variations according to their intensity or degree. Applications and usage.

Iconological perception. Physiology and psychology of perception. The individual sensitivity. The perception of reality and its environment. Types of perception: visual, olfactory and tactile, among others.

Senses and iconology:

The view: features of the vision. The light and its characteristics: quantity, intensity, direction, thermal range, saturation, harmonies and others.

Sound: concept, perception and sound types. Perception threshold.

Touch and tangibility: concept and characteristics. Individual valuations.

Smell: olfactory sensations, functioning and characteristics. Use of odor.

Taste: taste perception, flavor types and their location in the oral cavity.

Objectivity and relativity. Differentiation between perception and emotions. Emotions and personal qualities.

Elements that make up the image:

The lines: types, perception, characteristics and application in the different areas of counseling. Graphical representation of the lines.

The colors: the perception of color and its sensations. Application of color in counseling. Color theory. The chromatic circle. The thermal ranges.

The shapes. Perception and analysis. Associated qualities. Application in advice. Graphical representation of shapes.

Volumes: types of volumes, perception of volumes, and their application in image counseling. Graphical representation of the volumes.

Body expressiveness and sensory elements. The movement: concept, types of movement, perception and its application in image counseling. Body postures. Modification of unaesthetic movements.

Non-visual senses. Sounds: types of sound with impact on advice, application and corrections. Modulation of sound. Sound exercises. The smells: concept and types of smells. Perception of smell. Olfactory saturation.

Using the iconological language:

The social language and language of the advisor. Adaptation of the social language to the iconological language. The iconological language: definition, characteristics and importance. Scopes of application.

The equivalences between qualities and physical characteristics, codes, symbols and signs. Terminology to use.

The adjective ways of qualities. The tables of qualities and their hierarchy.

The levels of perception and their conditioning. Variations depending on their intensity or degree.

b) Elaboration of documentation for image counseling:

General information bases. Identification of documentary sources: written, graphic, audiovisual and other. File of collaborating specialists.

Methods of obtaining information: search and selection strategies. The reliability of the information.

Classification techniques in the different areas of counseling (beauty and aesthetic care, hairdressing, official protocol, company and social, communicative skills, corporate image and others).

Updating information: control, monitoring, and conservation.

Counseling questionnaires: concept, characteristics, purpose and objectives, among others. Types of questionnaires: basic and specific.

Basic questionnaires: general information, user needs/motivations, characteristics and qualities to be transmitted, transmitted, to be enhanced or neutralized, and others.

Specific questionnaires: concept, characteristics, purpose, objectives and others. Types of specific questionnaires: beauty, health habits, cosmetological, anthropomorphic, color, expression, visajism, communication, social habits, makeup, wardrobe, wardrobe and others.

Elaboration and design of advisory questionnaires: criteria and characteristics. Selection of items or variables according to the type of questionnaire. Design of questionnaires. Graphic elements (logo and graphics, among others) Media. The adaptation of the questionnaires.

Elements of review and improvement of the questionnaires. Quality control applied to the questionnaires.

Other advisory documents: concept and characteristics of these documents. Design and elaboration. Internal documents. Types of documents and models: service contracting, confidentiality declaration, budgeting, employee contracts, data protection contracts and others. External projection documents: presentation dossier, dipty/triptych, company dossier, business cards and others.

c) Graphic document design for image advice:

Graphic, photographic, audiovisual, and computer graphics techniques.

The elaboration of sketches: necessary techniques, elements and drawing tools. Basic elements of the drawing and its application in advice.

Analog and digital photography. Concept and principles. Basic operation. The use of the camera. Basic techniques used in photography. The lighting. The composition. Characteristics to be taken into account in relation to the camera and to the setting.

The photographic retouch and its elements. Image processing by computer applications. Sketch and photography. Initiation to the treatment of photographs and graphics. Virtual design tools:

Color specification methods in a graphic design program: RGB, CMYK, and flat colors.

Design tools.

Edit Tools.

Lights, shadows, and textures.

Color application to objects.

Editing images. Modification of image, resolution, and color space sizes.

Contrast settings, gray balance, color balance, brightness, and saturation.

Selective color correction in the color editing program.

Filters: Dethrone, focus and blur.

Retouches, degraded, melted, and caled.

Application options in hairdressing; in beauty (coloring, shadows, eyeliner and lips, eyebrow pencil, and lips); in costumes and accessories.

File storage. Formats.

Print Settings.

Creating videos. The script. Handling of the timeline. Selection of scenes and transitions. Introduction of titles and audio.

Computer applications as a means of treating personal image. Initiation to the treatment of photographs digitally. Related computer programs. Image processing and graphic design programs.

The audiovisual media. Types. Features. Post-production.

d) Realization of the comprehensive image study:

Analysis and evaluation techniques for the physical characteristics of the client.

Identification of the style, aesthetic criteria of the client and needs and demands of the client: style of the makeup, color, quantity and length of the hair, style of the hairstyle, habits of life and aesthetic care, and work environment, social and cultural to assess their needs.

Methods for detecting aesthetic criteria, needs and demands. The interview. The client's self-assessment: physical, intellectual, psychological and global, among others. Techniques and exercises to determine. Failure detection. The observation: sequencing and application of observation guidelines.

Determination of the type of advice to be performed: partial image counseling, comprehensive image counseling, beauty image counseling, professional image counseling, corporate image counseling, and others.

Application of the documentation for client analysis:

Choice of questionnaires and other documents to be used: basic questionnaires, specific questionnaires and other documents such as service contract, data confidentiality statement, tables and other.

Adaptation of the questionnaires.

The graphical recording support of the client: camera, video camera, recorder and others. Determination and preparation.

Determination of the elements to be analyzed: external aesthetic aspect (dressing room, hairstyle, facial and nail makeup, outstanding physical characteristics and others), expression (oral, gestural and body), culture and frame social (personal and professional environment), personality, psychological characteristics, behavior and habits, among others:

Physical measures and their determination: weight, height, size, body measurements, and others.

The colors. Systems for determining the use of colors according to professional, personal, or other criteria.

The inestetalities or elements to be corrected. Guidelines for detection. Hierarchy and importance.

The client's current and future qualities. Detection systems. The relationship with the iconological characteristics. Application of the iconological language.

Assessment of the comprehensive study. Processing of the data obtained.

Registration and control of information.

e) Elaboration of custom image advisory proposals:

The advisory project: concept, phases and types of projects. Characteristics of the same. The partial project. The comprehensive project.

Design of custom image change proposals. Specific structure of the proposal. Guidelines for the preparation of the report/advice proposal.

Description of needs and demands.

Conclusion of comprehensive image analysis: features to be enhanced and/or modified.

Characterization of the new style.

Relationship of technical work (body and facial treatments, hairstyles and makeup) needed for the makeover. Selection of techniques.

Changes in clothing, accessories, and accessories.

Relationship of procedures for changing habits, improvement of social skills and expression and communication.

Technical and economic documentation annexed to the proposal: types and characteristics. The budget. Economic settlement systems. Alternatives in payment. Supporting documentation. Collaboration documentation. Types of relationships.

Elaboration of graphic designs: sketches for image counseling. Making proposals in manual and computer support.

Relationship of media, spaces, human resources, and materials needed to carry out the project. Suppliers and other professionals. Selection criteria for collaborating professionals.

Action Plan: Action Calendar. Timing. Job coordination.

Presentation of proposals. Application of communication techniques for submission of proposals:

Proposal support elements: personal cards, tissue cards, and others.

Selection of presentation format.

Conclusion of the proposals: resolution of doubts, agreements and authorization of the process.

f) Defining a control and tracking plan for image advisory services:

Elements of the assessment plan for the advisory service. Quality standards. Parameters that define the quality. Causes of deficiencies in advisory services.

Techniques to detect objections to advisory proposals.

Techniques of argument over objections to the proposals.

Techniques to correct the deviations produced.

Professionalism in customer advice as an indicator of quality of service.

3. Professional Module: Costume styling and add-ons.

Code: 1183

Contents:

a) Elaboration of the advisor's acting protocol in costume styling:

Advice on styling. Field of action. Definition and competences. Related professional figures.

Concept of styling. Vestiteca, show room, outlet and others.

Elegance and style. General classification of styles.

Trends and fashion. Economic impact. Techniques associated with its dissemination.

The pret-a-porter and the haute couture. Current importance.

Collection. Concept and types. Cruise collection.

Parades: associated terminology and features. Major global gateways.

External differentiation by other elements.

Creative styling and directed styling. Research as the basis for inspiration and realization.

The acting protocol in styling. Elaboration of the protocol: parts, types, contents and supporting documents.

The information base of styling in the dressing. Documentary sources. Classification and file. Development of reference samples.

b) Characterization of fashion and its trends throughout history:

The function of the dressing room. The mythical, protective, hierarchical, and other function.

The dress in the prehistory.

The dressing room in the ancient world: from Egypt to Byzantium. Main features and their impact. Makeup and beauty. Add-ons and their importance.

Average age and rebirth. The influence of the courts. The dress and its variations.

The Baroque and the French court. The Rococo. The excesses in the dressing room, hairdressing and cosmetics.

The French Revolution. Romanticism. The Dandism. The volumetric changes in female fashion.

Modernism. The Industrial Revolution and its repercussion in the dressing room. The birth of haute couture. Charles Frederick Worth. Paul Poiret.

The happy years 20. The androgyny. The new fashion houses.

The 1930s. Fashion and film. Nina Ricci, Vionnet, Gres and Chanel.

Fashion and Surrealism. Elsa Schiaparelli.

The new look and the fashion theatre. The new designers and their influence: Dior, Balenciaga, Balmain, Fath, Givenchy and others.

The jeans and the American lifestyle. The youth and their revolutions. The hippies.

Film and television. The futurism of Pierre Cardin. Unisex fashion. The punk.

American fashion and new silhouette: Donna Karan, Calvin Klein, Ralph Lauren and others. The end of haute couture. New alternatives.

Fashion and age. Current social fashions.

Young national and international designers. Features.

c) Realization of body, color, and style study in costumes and supplements:

The customer study. Methods and equipment for the study and analysis of the client: interviews, questionnaires, measurements and recordings, among others.

Application of observation methods.

The usual patterns.

Needs detection: socio-labor, artistic, and other.

Identification of the scope and the qualities of the image that you want to project. Features and examples.

Registration and control of information. Documentation attached.

Client readiness techniques.

The anthropometry of the male and female human figure. Real and idealized proportions. Perception of the same.

Body characteristics with influence on clothing and accessories: height, weight, proportions, shoulders, chest, waist, hips, legs, knees and ankles, among others. Projection/perception of the image through the body characteristics.

The sizes. Determination of body measures. Data logging.

The graphical representation of the human figure. Determination of body typology. Data logging.

Psychological alterations related to the human body with impact on the image.

Color test. Techniques for choosing personal colors.

Elements that define the style in the dress: color, lines, shapes, and volumes. Application in the dressing room and accessories.

Determining the style of the client. Types (classic, casual, sporty, casual, romantic, sectorial, functional and avant-garde, among others). Style gradation.

Analysis of the indumentaria and add-ons.

d) Determination of the changes that can be made in the figure through the indumentaria:

Body corrections through the dressing room. The inestetalities. The asymmetries. Concept, types and characteristics.

The male and female indumentaria. Unisex fashion.

Types of garments. Selection criteria.

Elements and characteristics of the garments and their impact on the image: the necklines, the necks, the sleeves and others. Concept and characteristics. The patronage.

Materials and fabrics used in styling:

Textile fibers.

Non-woven. Concept, determination, classification and characteristics. Criteria for selection and guidelines for their conservation in optimal conditions.

Natural skins and their preparation. Classification and characteristics. Criteria for selection and guidelines for their conservation in optimal conditions.

Seams and handrail. Concept, types and characteristics. Elements that determine the quality of a part.

Buttons, zippers, and others.

The labeling of garments. Regulations. Symbology. Tips for washing, ironing and conservation. Ways to remove stains. Dry washing.

The professional locker room. Advantages and disadvantages. Labour impact.

The label locker room. Characteristics of the tissues and materials. Add-ons allowed. Other elements of protocolary use and their characteristics. The male and female label. Communication of the type of costume in the invitations.

The locker room on social celebrations. Features.

The underwear. Concept, types and characteristics.

The dressing room and its harmony. Ways to look at different garments. Combination of colors, fabrics and prints.

Table of costume equivalences in different countries.

Add-ons: Relation of Add-ons to Style Creation:

Jewelry, jewelry and watchmaking.

Shoes, belts and bags.

Male Add-ons. The ties.

Hats, caps and hair accessories.

Scarves, scarves, and gloves.

Glasses and other accessories.

e) Design of custom styling change proposals in costumes and add-ons:

The custom proposal for the makeover through the indumentaria. Definition and structure.

Types of proposals.

Base documentation: the advisory dossier on styling. Organization and structure: use of logos, cover, index, data, photos, initial qualities, qualities to be obtained, technical proposal and others.

Technical documentation attached: types and features. Procedures for completing the technical documents of the personalised proposal. Graphic and audiovisual designs. Application of manual, graphical and computer tools.

Economic documentation: the budget.

Action schedule: the job plan. Calendar of action, contents and guidelines for elaboration.

Adequacy of the proposal/customization of the demand.

Presentation of the proposal: application of communication techniques for the presentation of the proposal.

Processing and archiving of the information. Using the database.

f) Setting guidelines to guide you in buying costumes and add-ons:

Costume and add-on points.

Costume selection criteria, fabrics and add-ons: Demand identification. Table of equivalences of dressing room settings in other countries.

Selection criteria for specialty stores, designers and clothing firms. Value for money.

The cabinet background. Male and female wardrobe background. Composition. Review and update.

Basic baggage in different activities.

Selection and combination of colors in garments, accessories and accessories.

Guidelines for choice and combination of garments and accessories.

Costume tests. Coordination and monitoring.

Techniques for tracking and maintaining the process of dressing up.

Add-ons as a gift item:

Guidelines for guiding in the purchase.

Variables that determine your choice.

4. Professional Module: Hairdressing Advisory.

Code: 1184

Contents:

a) Elaboration of the hairdressing advisor's working protocol:

Hairdressing advisor work protocols: parts, types, contents, and supporting documents.

Documentation phase. Elaboration of the information base of aesthetic patterns of hairstyles. Aesthetic pattern information base:

Hair Style Data. Drawing up a sample of styles.

Documentary sources: Internet websites, fashion magazines, hairstyles, makeup, magazines, current, specialized and technical-scientific. Books, film and television.

Classification and data files.

Analysis phase of the characteristics and needs of the user and their environment:

Aesthetic study protocol.

Protocol for the study of image qualities.

User Demands Identification Procedure.

Process of identification of needs and demands in hairdressing and barbershop, audiovisual, scenic and fashion media.

Identification of social and labor requirements.

Advice on hairdressing and male facial styling.

Process assessment and control phase.

The hairdressing advisor's performance field. Image and hair beauty advice (personal, professional, corporate and others). Advice on audiovisual, performing and fashion productions. Advice on male facial stylisms. Counselling at events and events. Advice on style changes.

b) Realization of the aesthetic study for hairdressing counseling:

Client readiness techniques.

Scalp and hair analysis. Application of hair and scalp state assessment methods and equipment. Appearance of the scalp. Characteristics and conditions that influence the condition of the hair:

Physical appearance: shape, thickness, brightness, and volume.

Physical properties: permeability, porosity, and strength. Flexibility, wetting capacity, and others.

Color. Virgin hair or treated. Natural and current color. Scale of natural tones and reflections. Percentage of reeds. Others.

Length.

Directionality, whirlpools and births.

Chemical, mechanical, thermal and environmental agents. Hair treatments that influence the appearance of hair.

Identification of hair and scalp alterations with influence on the personal image.

Morphological analysis of the head. Anthropometric points of reference of skull, nape and ovals. Psychomorfology and Visajism Techniques:

Beauty cannons.

Skull types.

Profile types.

Front types.

Front and rear neck types.

Study and features of facial hair: types and shapes of beard, moustache, knob and pin.

Study of body morphology and its relationship to hairstyle.

Analysis of common hairstyle patterns on the client.

Analysis of makeup patterns, add-ons, and customer costumes.

Determination of needs: sociolaboral, artistic and other.

Perception of the characteristics of the client through the study of the iconological elements that projects its image.

Technical documentation media: record tab. Initial assessment questionnaires. The questionnaire of customs, hobbies and habits of aesthetic care.

c) Determination of care and hair treatment for counselling:

Classification and description of the hair treatments required for the creation of the new image:

Hygiene and conditioning treatment.

Maintenance treatments: preventive care.

Treatments for capillary stem alterations.

Medical-aesthetic treatments: infiltrations and others.

Surgical treatments: micrograft and cosmetic surgery.

Treatment for alopecia.

Treatment for scalp disorders: antipythyriasis and antiseborreic treatments.

Electroaesthetic and manual techniques for capillary treatment: galvanic currents, high frequency, electromagnetic waves, ozone and others. Massage and lymphatic drainage. Cosmetics associated with hair treatments.

Counseling in hair prostheses.

Identification of the capillary treatments required for image changes.

Collaborators for care and hair treatment.

d) Determination of the changes to be made to the hair and facial hair to create the new style:

Qualities of the image to be enhanced, neutralized and modified through the hairdressing and barbershop counseling.

The value questionnaire for the client preferences.

Concrete of the new style and creation of the new image. Styles through hairstyles and hairdressing techniques and barbershop.

Determining the hairstyle elements that make up the new image:

Identification of harmony: cold and warm.

Analysis of lines, shapes, colors, and volumes.

Optical corrections through the hair: the oval, the factions, the skull, the profile, the neck and the shoulders.

Determination of the length, shape, color, and style of the hair in the new image.

Determination of style in facial hair.

Hairdressing add-ons in creating styles.

Technical hairdressing processes for length change. Cut. Cutting styles. Guidelines.

Technical processes in hairdressing for shape change. Permanent and molded. Guidelines for implementation. Change on a temporary basis.

Technical processes in hairdressing for color change. Colouring, discoloration and wicks. Performance guidelines.

The hairstyle and the drying technique. Parameters that directly influence the volume of the hair: the diameter, density, curvature, coefficient of friction, porosity and internal moisture of the fiber. Collected: highs, lows and others. Hair proticery. Extensions.

Barbershop techniques: shaved, trimmed, shaved and others.

e) Making image change proposals:

Design of custom image change proposals through hair and barbershop treatments and techniques. Specific structure of the proposal. The technical report of the hairdressing advisory.

Description of needs and demands:

Personal and sociolaboral variables: lifestyle, personality, aesthetic characteristics, events, labor scope, and others.

Interpretation of professional reports.

Assessment of the results of the study of the personal image: features that can be enhanced or modified.

Characterization of the new style.

Relationship of the technical barbershop and barber work required for the change of image:

Selection of hairdressing techniques.

Selection of hair aesthetic treatments associated with hair cosmetic surgery.

Selection of hairstyles and collected. Selection of capillaries associated with the new hairstyle.

Selection of beard, moustache or pin type.

Technical documentation annexed to the proposal: types and characteristics.

Elaboration of graphic and photographic designs: sketches on styles of hairstyles, beards and moustache.

Media, spaces, human resources and materials needed to carry out the project. Selection criteria for collaborating professionals.

Action Schedule: Take Action Calendar. Timing. Job coordination.

Economic documentation: budgeting.

Presentation of the custom proposal:

Selection of presentation format.

Selection of visual material: photos, schemas, sketches and software.

Argumentation of the custom proposal.

Conclusion of the proposal: resolution of doubts, agreements and authorization of the process. Completion of the start up authorization for the process.

Proposals for audiovisual production of image advice through the hairdresser:

Scenic requirements.

Techniques for the analysis of an artistic project.

Identification of the historical context.

Techniques for the study of the characters.

Analysis of the features of the interpreter or model.

Study of the hyphen.

Changes throughout the filming and adaptation of the character in their evolution.

Proposals for photography and fashion productions. A study of the designer's parade, models, season, audience, duration, budget and demands.

f) Setting guidelines for maintaining the new image:

Maintenance advice for the new image.

Plan of activities for the formation of the client in capillary care. Method of application and frequency.

Professional care: electroaesthetic, manual techniques, cosmetic medicine, surgery, wigs and others.

Guidance techniques in the selection of hygiene, maintenance, protection and hair care cosmetics.

Training of dryer handling techniques, useful, tenacels, irons, and hairstyle support and maintenance products.

5. Professional module: Protocol and organization of events.

Code: 1185

Contents:

a) Characterization of the official protocol:

The protocol advice. Policy field of the advisor in protocol and events. Related professional figures. Concept of protocol. Principles of the practice of the protocol. Origin and history of the protocol. Social relevance.

The official Spanish protocol: the Royal Household; the executive, legislative and judicial branches and the Armed Forces. The protocol rules. Areas of application of the legislation.

Protocol to the Autonomous Communities. Protocol in local administrations.

Current legislation applied to the protocol:

Order of authorities and institutions: general order of precedence of the state. The Royal Decree of General Order of Precedence in the State.

Organic laws that establish the order of precedence in the different autonomous communities and in local corporations. The protocol decrees of the autonomous governments. Local authorities and their authorities: protocol provisions of local authorities (town halls and councils).

Regulations on state symbology: hymns, flags, shields, and heraldry.

Regime of titles, treatments, honors and distinctions: Regulations of Military Honours, Royal Ordinance for the Armed Forces, Royal Ordering of the Army of the Earth, Royal Navy Ordinance and Royal Ordinance of the Air Army.

Protocol information bases. Sources and departments of consultation of regulations and/or protocol legislation. Classification and file.

Public and private institutions: concept, organization chart, organization and characteristics. National, regional and local institutions.

Protocol distinctions and their symbology. General classification. Features.

heraldic symbology and vexilology. History and features.

Honorary treatments and their application. Types of treatment.

The nobiliary distinctions. Features. Spanish nobiliary scale. Other nobiliary scales.

Other types of distinctions.

Methodology in protocol counseling: parts, types, contents, and supporting documents.

b) Characterization of official and unofficial protocol acts:

Public events. Characteristics and types of official and unofficial public acts. Official public acts of a general nature and official official acts of a special nature. Differences between them.

Private and/or unofficial acts. Characteristics and types of non-protocol acts.

The religious protocol and its acts. Characteristics of religious acts. Importance of tradition.

The university protocol and its acts. Characteristics, precedence and organization chart. Types of university events. The specific dressing room.

The military protocol and its acts. Organization chart of the military corps and its precedence. Types of military acts. Taxation of military honors.

Identification of the type of act, scope and characteristics or qualities that can be projected. Elements to be assessed. Other features in relation to the act: purpose, target audience and others.

Scope of the protocol in official and unofficial acts:

The presidency of the acts. Assignment of presidencies. Conflict resolution.

Official and unofficial precedence. The organization charts and hierarchies. Justification.

Symbols.

Interventions.

Social behavior.

c) Establishing the phases in the organization of the protocol acts:

The organizational project and its phases.

Previous stage: objectives of the event. Collection of information. Identification of the event and its organizational project. Organisational needs. Application of methods of observing protocolary acts.

Planning phase: elaboration of the program and schedule: Requirements of the event: human resources, materials and physical spaces of the event:

Event image: costumes, decoration, music, flag and other sorting.

Call for action: plans, travel, parking, places, staff and others.

Transport and hosting organization criteria.

Public assistant and invitations. Production of listings. Registration: types and mode of realization. Confirmation of attendance.

Promotion of the event. The promotion elements of the act.

Event development phase: Activity logistics. The inauguration. The closing of the event:

Interrelation between the collaborators. Support staff. Suppliers.

Event image line: the decoration of the event.

The reception of the guests. The arrival of the authorities or VIP. The gifts. The visit by the facilities.

Ordination of personalities: the precedence within the act. Distribution of attendees at the event.

Sort of interventions. The speeches and their technical requirements: computer, telephone, simultaneous translation services and others.

The communication in the protocol acts. Relations with the media. The press wheels. Call and objectives. The press release. Types.

Event and/or event assessment phase. Follow-up to the dissemination of the event. Post-event actions.

Application of the quality control of the act. Problem detection. Registration of incidents. Measures to correct deviations.

d) Elaboration of the proposal for the organization of protocol acts:

Design of proposals for organization of protocol acts. Specific structure of the proposal. The dossier of the event: general organizing criteria, order of the day, timing, management of tables and organization of interventions, among others.

Description of the features and requirements of the protocol act.

Relationship of the logistics and activities required for the protocol act. Security on the spot. The medical system.

Selection of media, spaces, human resources and materials needed to carry out the protocol act. Suppliers and other professionals. Selection criteria for collaborating professionals.

Action schedule: schedule and schedule. Timetable for action. Timing. Job coordination.

Protocol acts and press releases.

Technical documentation annexed to the proposal: types and characteristics. Registration documents. Certification of assistance.

Economic documentation: budgeting.

Drafting proposals in manual and computer support.

Presentation of the custom proposal.

Conclusion of the proposal: resolution of doubts, agreements and authorization of the process.

e) Characterization of the international protocol:

International protocol: the foreign protocol and the diplomatic protocol. Diplomatic receptions: models of behavior in diplomatic receptions.

The international protocol and its relationship with the business world. The world's dominant groups. Division into geographical areas or with common characteristics.

The EU: concept, history and characteristics. Associated symbology. Organization chart.

Customs, habits and social culture of the main constituent countries of the EU. Variations in protocol issues and their justification.

Customs, habits and social culture of the eastern countries. The influence of religion.

Canada. Idiomatic and cultural divisions. Cultural and social variations.

US customs, habits and social culture. Associated influence zones.

Latin America. Habits, customs and social culture.

The Arab world. Religion: the dominant religious groups and their conditioning. Habits, customs and social culture.

Sub-Saharan Africa. Constituent countries. Common customs and social culture, among others.

Eastern cultures. Habits, customs and social culture of each area. Differentiating features with respect to Western countries.

International relations and their impact on the protocol.

Guidelines for action in the international protocol.

f) Setting the business protocol:

Companies and their organization. Business organization. Departments with business protocol impact.

Public and private business acts. Fields of application, symbology, external sponsorship and others.

Business precedence.

Presidency of the events. Assignment of presidencies in business events.

Business performances with protocol impact: personal presentations, self-presentation and presentation of the company. Support elements in personal and business presentations.

Visits and other business social events. The business trip. Features and needs.

Business meals. Types. Features.

Acts of a private business character. The meetings. The shareholders ' meetings. The general meetings. The boards of directors. The internal meetings. External meetings. General operation.

Organization of internal and external business promotion acts:

External business promotion acts. Types. Features.

Enterprise Sponsorship. Objective and characteristics. Choice of sponsorship means.

Internal business promotion items. Types.

6. Professional Module: Social Usos.

Code: 1186

Contents:

a) Identification of the advisor's field of action in social uses:

The social protocol. Social uses: definition and associated characteristics and concepts. History of social protocol.

Uses of social protocol. Need for codes of communication and behavior:

Relativity or enforcement of social uses.

Associated concepts: urbanity, good manners, social protocol, social skills, courtesy, manners, education, and others.

Social protocol actions. Norms, habits and customs. Actions to be avoided.

The label.

New urbanity manuals.

Study of the personal characteristics associated with social protocol:

Positive personal traits. Essential qualities in man/womer.Ethical and moral values to be enhanced or modified.

Application of emotional intelligence in social behavior. Empathy and self-assessment.

Body language analysis. Importance and interpretation of gestures as a means of communication in social uses.

Study of the scope of application of social uses:

Personal behavior.

Life in society. Classification of social events and meetings.

The impact of multiculturalism on social uses. Characteristics and differential factors. Implications for social behavior.

The figure of the advisor on social uses: field of action.

Techniques for detecting the characteristics, needs, and demands of the client in social uses.

Registration and control of information.

b) Determination of protocol uses and standards in social relations:

Social relations. Types.

Social label: personal, social, labor, and other:

Standards of behavior in society. Assessment of positive or negative aspects of habits or patterns of behaviour in public.

Rules of behavior on the public road. Assessment of positive or negative aspects of habits or patterns of behaviour in the street. Norms of behavior in the street (walking, giving way and others). Standards of behaviour in public transport. Rules of behaviour in public establishments (social uses at the entrance and exit of the establishment, tips and others).

Application of the social label on the dress. Elegance. Practical and aesthetic aspect of the dressing room. Extravagance. Social etiquette in the application of perfume and makeup.

Protocol techniques for elementary social uses:

Protocol rules on visits. Personal visits. Concerted visits. The attention to visits. Selection criteria for the time and duration of the visit. Rules of action in singular visits: unexpected, sick, condolences and others.

Social behavior related to gifts. Gift types (business gifts, cash gifts, prying gifts, thanksgiving, commitment, collective gifts, gastronomic gifts, and others). Criteria of choice: adequacy of the gift to personal, social and work circumstances. Presentation and delivery of gifts. Behavior at receiving gifts.

The behavior in the work environment:

The social protocol in labor relations. The hierarchy at work. Hierarchical differences. The working life.

Evaluation techniques for the social use advisory process.

c) Determination of social uses linked to personal presentation and communication:

Greetings. Model greetings in different areas. Assessment of physical distances in different contexts and cultures. Greetings to different personalities and authorities.

Invitations. Main types of invitations (telephone invitations, printed invitations and handwritten invitations). Response types to an invitation.

The presentations. Presentation elements:

Presentation of relatives.

Presentation in partnership. Who should make the presentations. Performance in the presentation in different situations. Presentation in professional life. Business cards.

Self-presentation.

Correspondence. Rules of courtesy in correspondence: language in correspondence.

Media elements of the correspondence: the paper of the letters, the timbre paper, and the envelopes.

Correspondence types: personal letters, business correspondence, postal letters, written congratulations, and other documents: reports and memorandum.

The protocol in documents written on the Internet. The netiqueta.

The signature. Abbreviations used in the correspondence.

User training plan in social uses linked to personal presentation and communication.

Language and codes in social uses:

The art of conversation in society. Direct the word. Colloquial language. Conversations. Start and maintain a conversation. Talks at the table. Phone conversations. Voice projection and tone.

Negative aspects: vulgar expressions.

d) Characterization of social uses at the table:

Social skills at the table:

Behavior at the table. The use of napkins.

Handling the cutlery with different foods.

Ways to serve food.

The tableware: types, design, materials, shapes, components and special elements. The commercial brands of dishware.

Glassware: elements, design, materials, shapes and styles, and associated parts.

The cutlery: pieces, design, materials, shapes and styles, and complementary elements.

Preparing the table:

Decorating the table.

Elements that integrate it. The order of the items at the table. Placement of the cutlery, glassware, tableware and auxiliary elements. Lingerie: placement of tablecloths and napkins.

Diners. Types and characteristics. Classification and category with respect to the act. Criteria for placement of diners at the table.

The table and children.

Choice of menu and time. Appetizer, lunch, dinner, cocktail, brunch, lunch, buffet and others.

Food and beverages. Amounts approximate per diner.

Selection of wines.

The ceremonial of the tea.

Behavior models in restore establishments. The charter, choice of dishes, communication with the staff: the maitre, sommelier, chef de cuisine and others. The account.

Social skills training plan at the table.

e) Elaboration of proposals for advice on social uses and/or organisation of events and social gatherings:

Design of custom proposals: definition and structure.

Description of needs and demands: personal, social and labor variables.

Assessment of needs in social uses and personal characteristics, of body language, oral and other.

Determining the changes required in social uses.

Elaboration and preparation of materials to elaborate the proposal. Visual material selection: photos, schemas, sketches and software.

Relationship of media, spaces, human resources, and materials needed to carry out the project. Selection criteria for collaborating professionals.

Technical and economic documentation: types and characteristics. Procedures for completing the technical documents of a personalised proposal. Drawing up the budget.

Action Planning: Take Action Calendar, Timing, and Coordinating Jobs.

Making proposals on different media.

Presentation of a personalized proposal and organization of social events and meetings.

Argumentation of the custom proposal. Application of communication techniques.

Conclusion of the proposal: resolution of doubts, agreements and authorization of the process.

Training plan in new social uses.

f) Establishment of guidelines for the organization of events and social gatherings:

Home meeting organization guidelines: concept and types:

Reception at home. Basic standards of reception. Identification and distribution of activities and functions. Duties of the host and guests.

Guidelines for the organization of family celebrations of a civil or religious nature. The baptisms, the first communion and others. Features, rules of behavior and costume recommendations. Identification and distribution of activities and functions. Rules of behavior of the guests.

Needs for the organization of anniversaries. Identification and distribution of activities and functions. Duties of the host and guests. Typing of anniversaries and ephemerides.

Organizational needs at funerals. Forms of dissemination of the event information or communication. The mourning room. Rules of behavior.

Rules of behavior in acts with civil, religious, and military authorities.

Organizational needs in other non-official protocols: presentation in society. The putting up. The concerts. Others. Rules of behavior.

g) Organization of singular events:

Banquet organization guidelines. Definition and features:

Protocolary Banquet Types.

Features of the spaces and their needs.

Types of tables and features. Selection criteria. Number of tables and their distribution.

Guests and Precedence. Drawing up guest lists. The presidencies. Placement of diners.

Elaboration of documents associated with the banquet: invitations, minutes, waiters, and diner cards.

The menu and its features. Menu design. Particular menu design features (religious motivations, children's menus, and others).

Wedding organization guidelines. Types of ceremonies. Features. Regional, religious, ethnic and other differences.

The hand request. Single goodbyes.

Places for celebration.

Organization of the place. Decoration. The invitations.

Crafting wedding gift lists. Performance against prenuptial breaks.

The ceremony. The bridal cortege: components and organization.

The celebration of the celebration. Criteria for the placement of the assistants. Locker room advised for guests.

Distribution of the bridal table and those of the guests. Sorting systems. The choice of the menu. The bridal pie.

Other associated needs: the vehicle, the restaurant and the address. The music. Photo and video. Journey of boyfriends.

Second Ceremonies.

Organizational needs of other singular events: parties, dances and art exhibitions, among others.

7. Professional module: Aesthetic advice.

Code: 1187

Contents:

a) Elaboration of the aesthetic advisor's working protocol:

Aesthetics advisory protocols. Stages of the image advisor's performance in aesthetic care and makeup.

Documentation Phases. Methods of obtaining information: search strategies. Selection criteria. Methods of organization and integration of search results. Analysis and classification of information. Dossier of professional collaborators: criteria for the elaboration and updating of files of specialists in aesthetics, hairdressing, dermatology, cosmetic surgery, endocrinology, ophthalmology and stomatology.

Phase of analysis of the characteristics, needs and demands of users and their environment.

Aesthetic care and makeup counseling phase:

Stage of determination of changes in the image.

Making and submitting proposals phase.

Set of guidelines for maintenance.

Evaluation and control phase: monitoring of technical outputs.

Image advisor's field of action: aesthetic care counseling. The advice on the makeover through makeup. Counselling at events and events. Spot for event (personal, professional, fashion catwalk and others). Aesthetic advice for the audiovisual and fashion media. Total look change through new styles of makeup.

Elaboration of a manual of styles: documentary sources of styles, type makeup, stylistic styles that modify the image, famous makeup artists and fashion trends.

Intellectual Property Law Enforcement: Copyright.

b) Realization of the physical image study for aesthetic counseling:

Professional and client preparation techniques.

Application of protocols for facial and body analysis techniques. Phases of the process. Methods for the scan.

Handling of equipment for aesthetic analysis: classification. Application techniques. Precautions. Selection criteria. Maintenance rules.

Identification of skin status and attachments. Identification of facial skin alterations with impact on the personal image.

Identification of the skin type. Classification and characteristics of skin types.

Identification of body aesthetic alterations: cellulite, obesity, stretch marks, flaccidity, hair and others.

Interpretation of results. Professional assessment.

Criteria for referral to other professionals: aesthetic surgeon, dentist, dietitian and dermatologist, among others.

Technical documentation:

Aesthetic history.

Tab for skin analysis.

Tab for body scan.

Tab with recommended cosmetics application guidelines.

Reports for referral to other professionals.

Informed Consent.

Safety and hygiene in facial and body analysis processes.

Record and control of the documentation. Confidentiality.

c) Determination of facial and body treatments for aesthetic advice:

Aesthetic and facial treatments:

Classification of facial and body treatments: moisturizers, seborregulators, depigmentants, preventive and palliative of skin aging, reducers, firings, peripheral circulation and others. Indications.

Selection criteria.

Treatments for hair removal and discoloration:

Mechanical hair removal techniques: indications and contraindications. Selection criteria.

Electrical hair removal technique: indications and contraindications. Selection criteria.

Photodepilation: indications and contraindications. Selection criteria.

Hand and foot care:

Manicura, pedicure, artificial nails. Indications.

Hand and foot treatments. Indications.

Selection criteria.

Medicine and cosmetic surgery:

Classification of medical-aesthetic treatments and cosmetic surgery. Indications.

Advice and referral criteria to specialist professionals.

Electrostatic Techniques: Classification. Indications and contraindications. Effects. Applications. Selection criteria.

Manual techniques: classification, effects and indications. Selection criteria.

cosmetological techniques: classification of cosmetics associated with treatments. Selection criteria.

Hydrothermal techniques: classification. Effects. Indications. Selection criteria.

d) Realization of the morphological study of the face for counseling in makeup styles:

The canon of the human head: proportions and location of the factional features of the face. Graphical representation.

Face study on the horizontal plane: proportions.

Face study on the vertical plane: asymmetries.

Face Geometry: oval types.

Study of face elements: eyebrows, eyes, nose, mouth, cheekbones, chin and forehead.

Harmony of skin color, eyes, hair and eyebrows for makeup cosmetics selection.

Visajism tab.

The color in makeup:

Application of the primary, secondary and complementary colors of the chromatic circle in the makeup.

Hot and cold colors.

Harmony and color contrast.

Color aspects: nuance, saturation, tone, and brightness.

Influence of makeup colors on personal image.

Aspects related to makeup: age and personality, time and circumstance, clothing and others.

Visajism techniques: face corrections through makeup:

Claroscuro technique.

Line layout.

Types of makeup styles: features of the different styles.

Classification: Day-to-day makeup, evening, night, party, bride, catwalk, male and special makeup (glasses, spots, and other aesthetic alterations).

Features and their relationship to social events.

Makeup style change sketches.

Application of drawing techniques: Getting started with graphic expression techniques.

Application of computer tools:

Handling current drawing programs.

Handling facial design programs with makeup changes. Beauty application options: coloring, shadows, eyeliner and lips, eyebrow pencil and lips.

e) Application of self-driving techniques:

Selection of decorative cosmetics. Classification, types and forms of presentation. Tones and textures.

Selection of useful and material. Types and features.

Pre-application techniques for makeup: dismakeup and skin preparation.

Correction techniques and custom eyebrow design.

Decorative Cosmetic Product Application Techniques:

Background makeup: the smoothie, drag and blurring technique.

Parameters to be taken into account for the application of make-up bases, powders, colouring, correctors, shadows, eyeliners, lip cosmetics: application areas, direction, application material, colour and manoeuvres, among others.

Corrective Makeup Application Techniques on the Face:

Corrections of skin coloring.

Application of clear and dark corrections.

Eye makeup: pencil and shadow technique.

Techniques of different shading (bananas, open basins, closed and smoked basins).

Outline technique.

Lip makeup: corrections, profiling, padding, and volume.

Cheek makeup: corrections, colors, and shape according to the face.

Process of making the different styles of makeup and their adaptation to the model, sex, age and circumstance. Phases and sequencing:

Custom Makeup Realization Technique of Day.

Custom Makeup Realization Technique from late and night: late evening makeup transformation.

Technical of making the personal makeup of the party. Application of pedrage and face illuminators.

Application of post-tip tabs.

Safety and hygiene in makeup processes.

f) Making personalized proposals for image changes through aesthetic treatments and makeup:

Specific structure of the proposal.

Description of needs and demands:

Personal variables and job partners: lifestyle, personality, aesthetic characteristics, events, work environment, and others.

Interpretation of professional reports.

Assessment of the results of the study of the personal image: characteristics to be enhanced and/or modified.

Characterization of the new style.

Relationship of the technical work of aesthetics and makeup needed for the makeover:

Selection of treatments and facial aesthetic care.

Selection of treatments and body aesthetic care.

Selection of treatments associated with surgery and cosmetic medicine techniques.

Selection of makeup styles.

Selection of permanent makeup type.

Technical documentation annexed to the proposal: types and characteristics.

Crafting graphic and photographic designs: sketches about makeup styles.

Media, spaces, human resources and materials needed to carry out the project. Selection criteria for collaborating professionals.

Action Schedule: Take Action Calendar. Timing. Job coordination.

Economic documentation: budgeting.

Presentation of the custom proposal:

Selection of presentation format.

Selection of visual material: photos, schemas, sketches and software.

Argumentation of the custom proposal.

Conclusion of the proposal: resolution of doubts, agreements and authorization of the process. Completion of the start up authorization for the process.

g) Setting guidelines for maintaining the new image:

Training techniques for skin hygiene and preparation.

Plan of activities for the training of the client in aesthetic care.

Guidance techniques in the selection of decorative cosmetics: color, texture and application area. Guidelines for application, handling and conservation. The basic makeup set: components. Study of the personal cosmetics of the user. Updating the set.

The self-medication: study and assessment of the face, the style, the personality, the moment and the circumstance. Basic skin preparation and care.

Training for handling tools for self-handling.

Auto-Quillage application.

End-of-Auto-Quillage techniques.

After-care guidelines for aesthetic image-change treatments.

8. Professional Module: Communication Skills.

Code: 1188

Contents:

a) Characterization of communication types:

The communication. General aspects. Elements of the communication.

Difference between communication and information.

Written Communication: Writing Tools. Structure and vocabulary:

Textual Markers.

Mulets and wildcards.

The formality level of the text.

New written communication techniques: e-mails, netiqueta and others.

Oral communication: tools of the oral expression.

gestural communication: body expression:

The language of the body.

The facial language.

The interpersonal space.

Interpersonal, social and labor communication. Features. Types.

Public communication: features. Types of public. The language in public communication:

Examples of public communication: speech, interview, toast, and others.

Communication techniques currently: couching, plugging, and others.

Personal image and communication. Image elements that influence communication.

b) Elaboration of the advisor's action plan in communication techniques:

General advice plan in communication techniques: structure and elements. Performance phases of the communicative skills advisor.

Documentation phase. Methods of obtaining information: search strategies. Selection criteria. Methods of organization and integration of search results. Analysis and classification of information. Dossier of professional collaborators: criteria for the elaboration and updating of files of specialists.

Phase of analysis of the characteristics, needs, and demands of the user and their environment.

Development phase: intervention plan for the improvement of communication skills in the different areas of action: objectives, technical means, timing and planning of activities. Image elements that influence communication:

Activities for a point event.

Activities for progressive changes.

Evaluation and control phase: guidelines for monitoring the plan and avoiding deviations.

The advisor's acting field.

c) Application of communication skills analysis techniques:

Methods for the analysis of communicative skills. Direct customer observation. Observation via audiovisual media.

Detection of client needs and demands: personal interview.

Client tab.

iconology tab.

Other.

Analysis of the elements involved in the communication.

Elaboration of video and audio recordings. Gestural analysis, tone of voice, rhythm, intensity and others.

Analysis of the elements involved in the different fields of action: personal, social, cultural and professional.

Conclusions resulting from the analysis process: gaps in the communication area. Communication techniques to be enhanced, modified or acquired.

Registration and control of information. Completion and custody of the documentation.

Application of the Personal Data Protection Act and regulations on the right to image.

d) Presentation of the technical communication proposal:

Proposal for advice in communication techniques: structure, information and sequencing. Factors that affect or modify the proposal. Custom proposals.

Types of media for the preparation and preparation of documents: paper, computer media and audiovisual media, among others:

Programs for presentations.

Making the proposal on different media types.

Communication techniques for the proposal or action plan. Advantages and disadvantages of oral and written communication.

Presentation Skills.

Techniques for resolution of doubts.

Documentation Fulfillment: Agreements and process authorization.

e) Application of training techniques in communication:

Activities to develop personal and interpersonal, social and professional communicative skills.

Public appearances and audiences: vocal technique, personality and message. Self-control: preparation and recovery of the optimal emotional state. Types of appearances: officers and private, among others.

Characteristics of the appearances that condition the image.

Speak in public. Techniques and strategies to improve speech in public.

Activities for the modification of written, oral, and/or gestural communication.

Drafting written documents: letters, cards, and others.

Elaboration of oral exhibitions: presentations, lectures, interviews and others. Analysis of the structure and language used.

Methods for empowering expressive resources.

Activities for modifying image elements that influence communication. Making videos, CDs, DVDs and others.

Training in communication tools: telephone, fax, written communications, Internet, e-mail, blog usage and web pages among others. Language types and techniques to be used.

Techniques for monitoring the process of communication advice. Evaluation of the process.

f) Application of advice techniques for media appearance:

The media: types (mass and interpersonal) and functions.

Media characteristics with influence on communication.

Communication in the different media: radio, television, film, advertising, press, video conferencing and the Internet, among others:

Message types.

The image in media communication:

Visual elements that influence communication.

Media characteristics that condition the image.

Characteristics of oral and gestural language in the different media.

Adapting the message and language to the public type and the media.

9. Professional Module: Corporate image.

Code: 1189

Contents:

a) Realizing the study of corporate identity:

Corporate Image Advisor Take Action Field:

Advice on image of spaces: spatial location of the registered office, architectural image, urban landscape, logistics, signage, car parks, image of the habitat and others.

Advice on people's image.

Advice on iconographic image and corporate culture.

Advice on management image.

Corporate personality of the organization: temperament and character. Corporate culture: manifestations and actions.

Transmission of corporate culture: social skills, professional and corporate interrelationship skills.

The organization's corporate ideology or philosophy:

Founders ideology: subscriptions and levels of commitment.

Ideology of the management team.

Ideology of human resources.

Relationship between corporate philosophy and product, its target audience and its potential audience. Impact.

Corporate and institutional identity: identification of the corporate image.

Methods and techniques for realizing the realization of corporate identity. The corporate argument. Technical grill. Mixed Research Methodology (PIT). DAFO technique (weaknesses, threats, strengths and opportunities).

Study of public and private corporate images at national and international level. Analysis of the treatment of corporate image in other countries.

Relationship between corporate image and company and/or entity types. Features.

The social perception of corporate values and image. Systems of assessment of social perception. Analysis of perception.

b) Determining the elements that define the corporate image of entities:

The visual signs that determine the corporate image: the name or social reason, the brand, logos, images, labels, typography, corporate colors and corporate signature. The positioning of the brand and the logo on the consumer, in the distributors, in the competition and in the media.

Media and structures where corporate graphic elements are applied:

Corporate stationery.

Uniforms (levels or hierarchizations).

Packaging, labels, and packaging.

Promotional items.

Transport: corporate, personal or product transportation vehicles.

Digital applications: Internet portal/virtual store and interactive CDs.

Editorial applications: corporate or institutional brochures, product catalogs, and others.

Elementary design lines for creating the graphical identity.

The interior and exterior spaces: the corporate architecture. Styles, materials and features. The decoration. The storefronts.

Conditioning and perceptual principles of the iconographic image: sensory bonding.

The iconological method applied to corporate image counseling.

The iconological elements and their relationship to the corporate image. Use of the iconological elements. Use of other advisory codes in corporate image.

The relationship between the identifiers and the corporate philosophy. Elements to be enhanced, neutralized, or removed.

The symbolism of the distinctive elements and their design. Differentiation with competition.

The evolution of the identification elements. Other evolutionary changes with impact on the image.

c) Determination of the image of professional collectives:

The corporate image through the professional collectives. Aspects of the corporate identity that you want to transmit.

Analysis of the team of professionals. Image. Expression. Styles. Interrelationship skills and others.

Determining the elements, features, and symbols to create the collective image.

Proposal for collective image advice. Manual of collective image procedure. Collaborating professionals:

External image advice: hairstyle, auto-fusillage, and others.

Advice on expression: oral, gestural, body.

Advice on personal, social, professional and corporate interrelation skills. Styles of interrelationship skills. Interrelation rituals: levels.

Implementation of the collective image. The professional image: external image, corporate uniforms and new forms of personal expression.

d) Elaboration of corporate image advisory projects:

Corporate image advisory: Image or style protocol.

Corporate identity research and validation phase:

External study: market profiles, habits and customs of the public, competitors and others.

Research and concretion of the corporate personality.

Image audit.

Concrete future corporate identity.

Concrete corporate culture.

Crafting the image or style protocol: procedure manual.

Implementation phase of the corporate image in the various fields and fields of application:

Functional areas, groups, and departments. Architecture, iconography, human collectives and others. Products and services.

Corporate image maintenance and control phase: establishing quality indicators.

Technical documentation annexed to the proposal: types and characteristics.

Tools and techniques for crafting corporate image projects.

Drafting proposals in manual and computer support.

Action Schedule. Timetable for action. Timing. Job coordination.

Economic documentation: budgeting.

Presentation of the custom proposal:

Selection of presentation format.

Selection of visual material: photos, schemas, sketches, computer programs, and others.

Argumentation of the custom proposal.

Conclusion of the proposal: resolution of doubts, agreements and authorization of the process.

e) Making the corporate image manual:

The corporate image manual or style manual. Structure and objectives:

Defining visual identity graphic elements: identifying signs. The logo. The branding system. Communicative function of visual identity: differentiator, symbolic, designative, associative and memoristic, among others.

Rules regarding the application of the layout and the graphical identity.

The procedure manuals: submanual of collective image, submanual of communicative strategies, submanual of visual identity, and others.

Style books.

Corporate manuals of interest in corporate image advice: political parties and their corporate manual. Identifying elements. Features. Differences between different policy options. The corporate manuals of the mainstream media. Identifying elements. Features. Differences between the different options. Other corporate manuals.

Managing the corporate image in visual communication.

Evaluation of the evolution of the image manual.

Analysis of the economic impact of actions on corporate image. Potential business value of the corporate image.

f) Implementing communication strategies:

Image and business/institutional communication policies. Corporate communication strategies.

Business communication plan: definition of objectives, definition of strategies and messages, calendar of action, cost assessment and monitoring of the plan. Communication plan instruments: public relations and communication campaigns.

Analysis and application of the business communication plan:

Written communication: social and cultural guidelines, drafting strategies, corporate image applications, and letter and memo models.

Verbal communication: social and cultural positions, guidelines and structure of discourse.

Non-verbal communication and corporate image. Features.

Press strategies.

Technology and communication in the corporate image. Features.

External relationships with impact on business or institutional image.

Relations with media and communication agencies: selection of company information, analysis of information produced by the media, intermediation between the company and the media (interviews, reports and others) and analysis of the climate of opinion.

Institutional and/or corporate promotion. Definition and characteristics. Corporate promotion elements.

Sponsorship/patronage actions:

Sports Sponsorship. Types of sports sponsorship and features. Impact.

Artistic and cultural sponsorship: individual or business. Features.

Editing books or other media. Economic and social impact.

Scholarships, research projects, academic awards, and other academic and educational sponsorships. Features.

Expeditions. Types and features.

Local sponsorships. Types.

Corporate Social Responsibility: Creating brands associated with values that remember the company's commitments. Features. Social impact.

10. Professional Module: Address and Marketing.

Code: 1071

Contents:

a) Application of personal image establishment organization techniques:

Organizational models of personal image companies. Traditional personal image companies. New business trends.

General installations of personal image establishments. Design and distribution:

Receiving and administrative zone.

Sales Zone.

Facilities for professionals.

Facilities to perform the various services.

Complementary installations.

Technical resources. Organization of equipment, tools, cosmetics and tools.

Business image. Elements that make it up.

b) Application of techniques for the organization and coordination of professionals:

Organization chart of the center. Hierarchical structure:

Charges, functions, and competencies.

Staff needs according to the structure of the establishment.

Professional qualification:

Minimum requirements.

Relationship to the business training plan.

Template schedule: Staff selection process. Selection techniques:

Interview, test, and other selection forms.

The recruitment. Concept and characteristics. Recruitment systems: internal and external. Sources to recruit. The preselection.

Concept of motivation and demotivation. Tedium, fatigue and absenteeism. Motivating and demotivating factors.

Design of the host plan in the enterprise.

Organization and coordination of staff work schedule:

Schedule of shifts, holiday periods, work absences, and others.

Forecast to fill vacancies and absences. Work bag.

Organization and coordination of work equipment and material means: distribution of work throughout the working day:

Instructions to staff, necessary material means, and others.

c) Design of attention and interpersonal communication standards:

The communication. Internal and external communication in the enterprise: types, characteristics, and differences.

Effective communication techniques:

Active listener: elements that facilitate listening and elements to be avoided.

Feedback, clarity, concretion, assertiveness, empathy and others.

Keys for effective communication in a work team.

External communication with customers and suppliers: standards for customer support. Communication protocol with the client:

Product and service information.

Proposal presentation techniques.

Problems in external communication: types and techniques for resolving crisis situations.

Internal communication in the enterprise: bottom-up, top-down, and horizontal communication:

Internal communication protocols.

Techniques for transmitting information to work teams.

Motivation techniques.

Conflict resolution techniques.

Professional deontology:

Deontological rules applied to personal image.

Professional Secret.

The leadership. Basic laws of the management of equipment: physical laws, of Pareto and human laws.

Leadership styles:

The autocrat, participatory, liberal, and other leader.

Other types of communication or mixed communication: working meetings. Types and phases of a meeting:

How to arrange a meeting.

Required items, decision making, and other aspects.

d) Design of training and information plans:

Training and information plan: concept and purpose. Identification of the training policy:

Enterprise expansion and adaptation to new sectors.

Training as an investment.

Objectives of the personal image company's training plan.

Analysis phase: learning needs detection:

Analysis tools: sources of information.

Prioritizing needs.

Design of the formative actions: structure, features, and schedule:

Types of training actions: courses, presentations, conferences, professional demonstrations, conferences, fairs and conferences, among others.

Operational planning: contents, activities, and methods.

Logistics planning: trainers, organization, sequencing, timing, budget, and resources.

Communication and call for the plan: content, training proposal and communication tools:

Features, realization mode, benefits, and drawbacks.

Address, trainers and participants.

Development and application phase: features, sequencing, and documentation.

Monitoring and evaluation phase. Assessment instruments:

Rating of the results.

Final memory.

e) Performing technical management operations:

Documentation: Technical and commercial documentation types:

The documentation used and generated in the processes.

Formats for document processing.

Classification, encoding, refresh, and removal methods.

Documentation file systems and methods:

Selection criteria for file types.

The physical file: computers, guides, and folders.

File Methodology: phases of the file procedure. Organization of the file.

The file for technical and commercial protocols.

Industry-specific computer applications: types, features, and utilities.

Application configuration: technical assistance.

Data protection: legislation, security systems, protection and confidentiality of information.

Management program users: allocation criteria.

Creating the database and processing information:

Managing services, products, customers, and employees.

Maintenance and backups.

f) Elaboration of the marketing plan:

Definition and basic marketing concepts. Types of marketing.

The company's marketing plan: concept and objectives:

Strategies and Actions.

The client: types, needs, and loyalty.

Products and services in personal image. Product and service offering design:

Developing and launching new products and services.

Sales Techniques:

Stages of the sale process.

The sales advisor.

Treatment and resolution of complaints and complaints:

Identification of the conflict.

Application of active listening techniques.

Proposal for corrective measures.

Promotions: concept and classification:

Top targets and effects that are being pursued by promotions.

Promotional instruments used in the industry.

Promotional Campaign:

Phases and design of a promotional campaign in personal image.

Professional demonstrations and fairs and congresses as techniques for the promotion and sale of products and services.

g) Organization of the application of advertising and merchandising techniques:

Plan for advertising and merchandising: concept and objectives of the plan:

Strategies and actions: goal setting, message definition, media selection to transmit, start up, and others.

Advertising:

Concept and objectives.

Advertising principles: attention, interest, desire and action.

Elements that make up advertising as a selling technique:

Ad strategies.

External advertising media (television, radio, press, billboards, marquees, public transport, online advertising and websites, among others) and internal (displays, exhibitors, posters, shop windows, films and other).

The advertising gifts.

Merchandising in a personal image company. Concept. Elements of merchandising. The general setting, the outlets, the external elements of the establishment and the advertising in the place of sale (PLV).

h) Setting quality criteria for personal image processes:

Quality. Indicators of quality. The quality standards applied to a company in the personal image sector.

The figure of the evaluator.

Business project evaluation plan.

Objectives of the assessment.

Analysis methods. Internal and external analysis. Parameters.

Evaluation of technical, human, and facilities resources.

Evaluation of technical and commercial management.

Evaluation of the corporate image.

Evaluation of the marketing of products and services.

Evaluation of the company's comprehensive communication.

Evaluation of technical processes and working protocols.

Assessment of the business environment.

Intervention plan for correction of deviations. Actions, sequencing, presentation of the technical report to the client and others.

Assessment of customer expectations and degree of satisfaction.

Techniques to measure the degree of customer satisfaction.

11. Professional module: Personal and corporate image advisory project.

Code: 1190

Contents:

a) Identification of the needs of the productive sector and the organization of the company:

Identification of job roles.

Industry structure and organization.

Company activity and its location in the industry.

Organization chart of the company. Functional relationship between departments.

Industry trends: productive, economic, organizational, employment and other.

Work procedures in the company scope. Systems and methods of work.

Determination of excluded labor relations and special labor relations.

Collective agreement applicable to the professional field.

Company culture: corporate image.

Quality and security systems applicable in the industry.

b) Design of projects related to the sector:

Analysis of the local reality, the business offer of the sector in the area and the context in which the professional training module will be developed in the workplace.

Collecting information.

The overall structure of a project.

Crafting a work script.

Project execution planning: objectives, content, resources, methodology, activities, timing, and evaluation.

Project Feasibility and Opportunity.

Review of applicable regulations.

c) Planning for project execution:

Sequencing of activities.

Elaboration of work instructions.

Making a risk prevention plan.

Documentation required for project execution schedule.

Compliance with safety and environmental standards.

Quality assurance indicators for projects.

d) Defining control and evaluation procedures for project execution:

Proposal for solutions to the objectives outlined in the project and justification of the selected ones.

Defining the project evaluation procedure.

Determining the variables that can be evaluated.

Documentation required for project evaluation.

Process and end product quality control.

Log of results.

12. Professional module: Training and employment orientation.

Code: 1191

Contents:

a) Active job search:

Valuation of the importance of permanent training for the career and professional career of the senior technician in Personal and Corporate Image Counseling.

Analysis of personal interests, skills and motivations for the professional career.

Identification of training itineraries related to the top technician in Personal and Corporate Image Counseling.

Responsible for learning itself. Knowledge of the requirements and expected fruits.

Professional sector definition and analysis of the title of Superior Technician in Personal and Corporate Image Counseling.

Planning your own career:

Setting work goals, in the medium and long term, compatible with needs and preferences.

Realistic and consistent goals with current and projected training.

Job search process in small, mid-sized, and large companies in the industry.

Learning and employment opportunities in Europe. Europass, Ploteus

Job search techniques and instruments.

Self-employment assessment as an alternative for professional insertion.

The decision-making process.

Setting a personal checklist of consistency between career plan, training, and aspirations.

b) Conflict management and work teams:

Valuation of the advantages and drawbacks of the team work for the organization's effectiveness.

Equipment classes in the image advisory sector according to the functions they perform.

Analysis of the training of work teams.

Features of an effective work team.

The participation in the work team. Analysis of the possible roles of their members.

Conflict definition: features, sources, and stages of the conflict.

Methods for conflict resolution or suppression: mediation, reconciliation, and arbitration.

c) Job Contract:

The right of the job.

Intervention of public authorities in industrial relations.

Analysis of the individual labor relationship.

Determination of excluded labor relations and special labor relations.

Hiring contract modes and promotion measures.

Rights and duties arising from the employment relationship.

Working Conditions. Salary, work time and work rest.

Modifying, suspending, and extinguishing the work contract.

Representation of workers.

Collective bargaining as a means of reconciling the interests of workers and employers.

Analysis of a collective agreement applicable to the professional scope of the senior technician in Personal and Corporate Image Counseling.

Collective conflicts of work.

New work organization environments: subcontracting, teleworking, among others.

Benefits for workers in new organizations: flexibility, social benefits, among others.

d) Social Security, Employment and Unemployment:

The Social Security System as a basic principle of social solidarity.

Structure of the Social Security System.

Determination of the principal obligations of employers and workers in the field of social security: affiliation, ups, downs and contributions.

The protective action of Social Security.

Classes, requirements, and benefits.

Concept and protected situations in unemployment protection.

Systems of workers ' advice regarding their rights and duties.

e) Professional risk assessment:

Importance of preventive culture at all stages of professional activity.

Assessment of the relationship between work and health.

Analysis and determination of working conditions.

The concept of professional risk. Risk factor analysis.

Risk assessment in the company as a basic element of preventive activity.

Risk analysis linked to security conditions.

Risk analysis linked to environmental conditions.

Risk analysis linked to ergonomic and psycho-social conditions.

Specific risks in the image advisory sector.

Determination of the possible health damage to the worker that can be derived from the identified risk situations.

f) Planning for risk prevention in the enterprise:

Rights and duties in the field of occupational risk prevention.

Responsibilities in the field of occupational risk prevention.

Managing prevention in the enterprise.

Representation of workers on preventive matters.

Public bodies related to the prevention of occupational risks.

Planning for prevention in the enterprise.

Emergency and evacuation plans in work environments.

Elaboration of an emergency plan in a small or medium enterprise in the sector.

g) Application of prevention and protection measures in the enterprise:

Determination of individual and collective prevention and protection measures.

Action protocol in an emergency situation.

First aid. Medical urgency. Basic concepts.

Application of first aid techniques.

Training for workers in the field of emergency plans.

Surveillance of workers ' health.

13. Professional module: Enterprise and entrepreneurial initiative.

Code: 1192

Contents:

a) Entrepreneurship Initiative:

Innovation and economic development. Main features of the innovation in the activity of image consultancy (materials, technology and production organization, among others).

Entrepreneurial culture as a social need.

The entrepreneurial character.

Key factors for entrepreneurs: initiative, creativity and training.

Collaboration between entrepreneurs.

The performance of entrepreneurs as employees of a company related to imaging advice.

The performance of entrepreneurs as entrepreneurs in the image advisory sector.

The risk in entrepreneurial activity.

Concept of entrepreneur. Requirements for the exercise of business activity.

Personal goals versus business goals.

Business Plan: The business idea in the scope of image advice.

Good practices of entrepreneurial culture in the activity of image counseling at the local level.

b) The company and its environment:

Basic company functions.

The enterprise as a system.

The overall business environment.

Analysis of the overall environment of an enterprise related to imaging advice.

The company's specific environment.

Analysis of a company's specific environment related to image advisory.

Relationships of an image advisory company with your environment.

Relations of an image advisory company with the whole of society.

Company culture: corporate image.

Social responsibility.

The Social Balance.

Business ethics.

Social and ethical responsibility of companies in the image advisory sector.

c) Creating and starting a company:

Company concept.

Enterprise Types.

The responsibility of the owners of the business.

Taxation in companies.

Choice of the legal form. Dimension and number of partners.

Administrative formalities for the formation of a company.

Economic Feasibility and Financial Feasibility of an Enterprise Related to Image Advisory.

Analysis of the sources of financing and budgeting of an enterprise related to imaging advice.

Aid grants and tax incentives for SMEs related to imaging advice.

Business plan: choice of legal form, economic and financial feasibility study, administrative procedures and management of grants and grants.

d) Administrative function:

Concept of basic accounting and notions.

Accounting operations: recording the economic information of a company.

Accounting as a true picture of the economic situation.

Analysis of accounting information.

Corporate Tax Obligations.

Requirements and deadlines for the filing of official documents.

Administrative management of an enterprise related to image advisory.

14. Professional module: Training in job centres.

Code: 1193

Contents:

a) Identification of the structure and business organization:

Structure and business organization of the personal image sector.

Company activity and its location in the personal image sector.

Organization chart of the company. Functional relationship between departments.

The company's logistics organization. Suppliers, customers, and marketing channels.

Work procedures in the company scope. Systems and methods of work.

Human resources in the enterprise: training requirements and professional, personal and social skills associated with different jobs.

Quality system set in the job center.

The security system set in the job center.

b) Application of ethical and labour habits:

Personal Attitudes: empathy, punctuality.

Professional attitudes: order, cleanliness, responsibility and security.

Attitudes to the prevention of occupational and environmental risks.

Hierarchy in the enterprise. Communication with the work team.

Documentation of professional activities: methods of classification, coding, renewal and elimination.

Recognition and application of internal company rules, work instructions, standard work procedures, and others.

c) Realizing work activity preparation operations:

Interpretation of company procedures and instructions.

The personal image as an enterprise image.

Handling information and documentation used and generated in the process.

Managing service files, employees, customers, products, and vendors.

Organization of documentation, dossiers, and company manuals.

Interpretation and design of company protocols.

Organization and coordination of the work team.

The overall evaluation of the company's processes. Quality criteria.

d) Identifying customer needs:

Customer Demands and Requirements.

Analysis of skin and hair characteristics and needs.

Analysis of facial and body morphology.

Identification of the psychosocial and professional profile.

Application of observation methods and audiovisual media to analyze communicative skills, behavior models, and/or social uses.

The corporate image. An iconological interpretation of the internal and external elements that make up the element.

Customer Care Rules.

e) Proposals for styles of hairstyles, makeup and aesthetic care:

The documentation in the personal image advisory. Documentary sources and style manuals. The image advisory dossier.

Determination of the changes to be made in the style of hairstyle, the type of makeup and the treatments and aesthetic care according to the type of advice (personal, public or corporate).

Auto-Quillage.

Selection of hairdressing techniques, aesthetic and medical care and cosmetic surgery.

Action Plan for the makeover. Maintenance plan for the new image.

f) Counselling on image changes through the indumentaria:

Analysis of the client's characteristics and preferences for the choice of the locker room.

Determination of changes in the indumentaria according to the type of advice (personal, public or corporate).

Selection of garments, textiles, and colors.

Relationship between clothing, makeup and hairstyle.

Advice on buying clothes and accessories. Combination of pieces of clothing and accessories. Clothing establishments, brands and firms.

The label on the dress.

The professional behavior of the advisor.

g) Collaboration in the organization of protocols and events:

Requirements of acts and events in the field of protocol, social uses, labels and materials.

Protocol rules: official precedence.

Planning for the implementation of events and events. Distribution of attendees. Sequencing of oral interventions, among others.

Customer training plan in social uses.

Customer training plan in communicative skills.

Personal image advice for protocol acts.

Business Acts.

h) Presentation of the proposed change of image technique:

Design of the technical proposal for personal, public and/or corporate advice.

Documentation associated with the proposal. The budget. Authorization of the start of the image change.

Media for the proposal: manual support and computer support.

Communication techniques in the presentation of the proposal and budget to the client.

Objections and their argumentation.

The deontological rules and the personal data protection law.

ANNEX II

Sequencing and weekly hourly distribution of professional modules

Top Grade Forming Cycle: Personal and Corporate Image Counseling

Module

Duration (hours)

First Course (h/week)

Second

2 Quarters (h/week)

1 quarter (hours)

1181. Cosmetic counseling.

105

3

1182. Integral image design.

150

5

1183. Styling in costumes and add-ons.

200

6

1184. Hairdressing advice.

150

5

1187. Aesthetic advice.

175

5

1191. Job training and guidance.

90

3

 

reserved for the module imparted in English.

90

3

1185. Protocol and organization of events.

130

6

1186. Social uses.

80

4

1188. Communicative skills.

110

5

1189. Corporate image.

90

5

1071. Address and merchandising (1)

90

5

 

1192. Enterprise and empresenial initiative.

60

3

 

reserved for the module imparted in English.

40

1193. Job center training.

400

400

1190. Personal and corporate image advisory project.

40

40

in the formative cycle.

2000

30

30

440

(1) Professional modules cross-cutting to other Professional Training titles.

ANNEX III

Modules capable of being imparted in the English language

1182. Integral Image Design.

1183. Styling in costumes and add-ons.

1184. Hairdressing advice.

1185. Protocol and organization of events.

1187. Aesthetic advice.

1188. Communicative skills.

1189. Corporate image.

1071. Address and marketing.

ANNEX IV

Minimum spaces and equipment

Spaces:

Form Space

Surface

30 pupils

20 pupils

60

60

40

Image Advice Technique

120

90

Minimum Equipment:

Forative Space

-purpose Aula.

audio-visual equipment.

Projection Canon.

PCs installed in network, with printers and scanners.

Internet.

Classroom Equipment

Management, image processing, graphic design, and digital programs.

imaging advisory technique.

Water auxiliary services hot/cold and electrical power

Table and ergonomic chair for the teacher

Tenders with Balda and Mirrors with Light around

armchairs.

Sillas.

Taburetes.

Carriers or auxiliary tables with wheels.

Useful tools, hair tools, and hair and makeup materials

Teams for facial, body and hair aesthetic study: magnifiers, wood light, microcamera, and others

 

Natural hair dolls

Panolet display or pantone color banners.

Teams for cleaning and disinfection of supplies, materials and equipment

Instruments for anthropometric valuation (tallimeter, scale, Skin fold meter and others)

Full body mirrors with illumination

tableware, cutlery, glassware, and table services for social use advice at the table

Costume and add-ons exhibitors

Camera of photos and video

Digital recorder.

Vitins and cabinets for the equipment and materials

Botiquin.

Healthcare