Key Benefits:
Obtained the verification of the study plan by the Council of Universities, prior to the approval of the National Agency for the Evaluation of Quality and Accreditation, as well as the authorization of implementation by the Generalitat de Catalunya (DOGC of 28 August 2012) and established the official character of the title by Agreement of the Council of Ministers of 23 November 2012, resolution of 17 January 2013, of the Secretariat of State of Universities (BOE of 8 of February),
This Rectorate, in accordance with the provisions of Article 35 of the Organic Law 6/2001, of Universities, in the wording given by the Organic Law 4/2007, has resolved to publish the plan of studies leading to the obtaining of the Graduate or Graduate degree in Advertising and Public Relations from the Autonomous University of Barcelona.
Bellaterra, July 1, 2013. -Rector, Ferran Sancho i Pifarre.
Plan of Studies of the Degree of Graduate/a in Advertising and Public Relations by the Autonomous University of Barcelona
RUCT Code: 2501935.
Knowledge Branch: Social and Legal Sciences.
Summary of subjects and distribution in ECTS credits.
| Credits | |
|---|---|
|
training |
60 |
|
| 120 |
|
Optives |
48 |
|
-of-grade work | 12 |
|
Credits | 240 |
Structure of the teachings.
| Credits | Character | Temporary Organization | |||||
|---|---|---|---|---|---|---|---|
|
Communication | 30 | Basic Training (Sciences Social and Legal) | Weekly. | ||||
| Economy | 6 | Basic Training (Social and Legal Sciences) | Weekly. | ||||
|
Language | 12 | Basic Training (Arts and Humanities) | |||||
| Psychology |
6 | Basic Training (Social and Legal Sciences) | Weekly. | ||||
|
| Basic Training (Social and Legal Sciences) | Weekly. | |||||
|
Creating and Performing Audiovisual |
| ||||||
|
Statistics |
|
Projects | 36 | Required |
Annual | ||
|
Required | Required |
Semi-annual. | |||||
|
Strategic and Applied Communication | 6 | Optional | Weekly. | ||||
|
12 | Optional | WEEKLY | |||||
| Required/Optional | 54 | 54 | The_table_izq"> Weekly. | ||||
|
Strategy on Advertising and Relationships Public | 78 | Required/Optional | Weekly. | ||||
|
| Required/Optional | Weekly. | 12 |
||||
|
Theory and Structure of Advertising and Public Relations | 24 | Required/Optional | Weekly. |
Students can get the following mentions by pursuing 30 optional credits:
-Mention in Creative Direction in Advertising and Public Relations.
-Mention in Strategic Direction in Advertising.
-Mention in Strategic Direction in Public Relations.
Academic recognition in credits: students will be able to obtain optional credits for participation in cultural, sports, student representation, solidarity and cooperation activities in the conditions that determine the current legislation and regulations.
