Key Benefits:
Obtained the verification of the curriculum by the Council of Universities, prior to the positive report of the National Agency for the Evaluation of Quality and Accreditation, and agreed on the official character of the title by Council Agreement of Ministers of 21 February 2014 (published in the "BOE" of 11 March 2014, by Resolution of the General Secretariat of Universities of 28 February 2014), in accordance with the provisions of the current legislation, this Rectorate has resolved publish the curriculum leading to the obtaining of the degree of Master's degree in Transmedia Communication.
Valencia, March 26, 2014. -Rectora, Rosa Visiedo Claverol.
ANNEX
Master University in Transmedia Communication
General Distribution of the Study Plan:
| ECTS | |
|---|---|
|
(OB | )
18 |
|
Optives (OP) | 24 |
|
(PR) | 12 |
|
| |
| 6 | 60 | 6 |
Distribution of the Plan of Studies by Course and Matter:
| Matter | ECTS | Character | Temporary Organization | ||
|---|---|---|---|---|---|
|
1. º | Communication Creation Multisupport. | 3 | OB | 1.er semester. | |
|
1. º | Trends in Communication: Theories and Models. | 3 | OB | 1.er semester. | |
|
1. |
Linear And Intertextual Narrative Structures. | 3 | OB | 1.er semester. | |
|
1. |
Production of Transmedia Contents. | 3 | OB | 2. semester. |
|
| 1. | Research methodologies in the New Paradigm of Communication. | 3 | OB | 2. semester | |
| 1. | Emprendedurism. | 3 | OB | 2. semester | |
| 1. º | Digital Marketing Techniques. | 3 | OP | 2. semester | |
|
Advanced Techniques for Storytelling | |||||
|
| Information and Public Opinion | External Practices. | 12 | PR | 2. semester |
| 1. | Job End Job | 6 |
TFM | 2nd semester. | |
| TOTAL |
| 39 |
|
|
Specialty: Communication and Marketing for Mobile Devices.
| Matter | ECTS | Character | Temporary Organization | ||
|---|---|---|---|---|---|
| 1. º | Mobile Marketing Foundations. | 6 | OP | 1.er semester. | |
| 1. º | Integration of mobile into media planning. | 7 | OP | 1.er semester | |
| 1. |
Mobile applications. | 8 |
OP | 1.er semester. | |
|
TOTAL |
| 21 |
|
|
Specialty: Neuromarketing Applied to Brand Management.
| Matter | ECTS | Character | Temporary Organization | ||
|---|---|---|---|---|---|
|
1. º | Neuroscience applied to the Creativity for Advertising Communication | 6 | OP | 1.er semester. | |
| 1. º | Advertising Creativity applied | 5 | OP | 1.er semester. | |
| 1. | Strategic Creativity in Communication advertising and branding | 5 | OP | 1.er semester. | |
| Advertising Production: Operational and Applications. | 5 | OP | 1.er semester. | ||
| TOTAL |
| 21 |
|
|
Craft: Creating and Managing Social Networks:
| Matter | ECTS | Character | Temporary Organization | ||
|---|---|---|---|---|---|
| 1. º | Social Media Optimization. | 7 | OP | 1.er semester. | |
| 1. º | Managing social communities. | 7 | OP | 1.er semester | |
| 1. |
Social Networks. | 7 | OP | 1.er semester. | |
| TOTAL |
|
21 |
|
|
Specialty: Organization and Event Production.
| Matter | ECTS | Character | Temporary Organization | ||
|---|---|---|---|---|---|
| 1. º | Organization of Events. |
8 | OP | 1.er semester. | |
| 1. º | Marketing and event address. |
| OP | 1.er semester | |
| 1. |
Planning for events and areas of expertise. | 7 | OP | 1.er semester | |
|
| 21 |
|
|
Specialty: New Informational Environments in the Digital Age.
| Matter | ECTS | Character | Temporary Organization | ||
|---|---|---|---|---|---|
|
1. º | Transmedia communication. | 7 | OP | 1.er semester. | |
|
1. º | The transmedia reporter. | 7 | OP | 1.er semester | |
| 1. |
Design, creation, and production of transmedia content. | 7 | OP | 1.er semester | |
|
| 21 |
|
|
Specialty: Web development.
| Matter | ECTS | Character | Temporary | ||
|---|---|---|---|---|---|
|
1. º | Development Theory and Techniques web | 7 | OP | 1.er semester. | |
| 1. º | Complementary technologies | 7 | OP | 1.er semester | |
| 1. |
Web project production and management | 7 | OP | 1.er semester. | |
| TOTAL |
|
21 |
|
|
