Key Benefits:
Obtained the verification of the curriculum by the Council of Universities, prior to the positive report of the National Agency of Quality and Accreditation, and declared the official character of the title by Agreement of the Council of Ministers of 12 March 2010 (published in the "Official State Gazette" of 29 April 2010 by Resolution of the General Secretariat of Universities of 7 April 2010),
This Rectorate has decided to publish the study plan leading to the obtaining of the official title of Master University in Marketing and Sales Management by the Universidad Miguel Hernández de Elche. ESIC-attached Center.
The curriculum referred to in this resolution shall be structured as set out in the Annex to this resolution.
Elche, 25 November 2010.-El Rector, Jesús Rodríguez Marin.
ANNEX
CURRICULUM CORRESPONDING TO THE OFFICIAL TITLE OF UNIVERSITY MASTER IN THE DIRECTION OF MARKETING AND SALES BY THE UNIVERSITY MIGUEL HERNÁNDEZ DE ELCHE. ESIC ATTACHED CENTER.
RD 1393/2007, as amended by RD 861/2010, Annex I Section 5.1 Structure of the teachings
Knowledge Branch: Social and Legal Sciences
Distribution of the curriculum in ECTS credits by type of subject
ECTS | |
---|---|
|
24 |
Optives | - |
External Practices (Practicum | 30 |
end of master | 6 |
Total | 60 |
Structure of the Study Plan
Matter | Character | ECTS | Course | Temporary Organization | ||
---|---|---|---|---|---|---|
I. Marketing. | Marketing research and strategies. | OB | 4.5 | 1 | ||
Operational Marketing. | OB |
6 | 1 |
|
II. Communication and management skills. | Communication and management skills in marketing and sales. | OB | 6 | 1 | Semonthly |
III. Management, management, and finance in marketing and sales. | Management, management and finance in marketing and sales | OB | 7.5 | 1 | Semonthly | |
Practices. |
| OB | OB | 30 |
1 | Annual |
TFM. | End of master job, marketing and sales project. | OB | 6 | 1 |