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Resolution Of November 25, 2010, Of The Universidad Miguel Hernández, Which Publishes Curriculum Of Master In Marketing And Sales.

Original Language Title: Resolución de 25 de noviembre de 2010, de la Universidad Miguel Hernández, por la que se publica el plan de estudios de Máster en Dirección de Marketing y Ventas.

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TEXT

Obtained the verification of the curriculum by the Council of Universities, prior to the positive report of the National Agency of Quality and Accreditation, and declared the official character of the title by Agreement of the Council of Ministers of 12 March 2010 (published in the "Official State Gazette" of 29 April 2010 by Resolution of the General Secretariat of Universities of 7 April 2010),

This Rectorate has decided to publish the study plan leading to the obtaining of the official title of Master University in Marketing and Sales Management by the Universidad Miguel Hernández de Elche. ESIC-attached Center.

The curriculum referred to in this resolution shall be structured as set out in the Annex to this resolution.

Elche, 25 November 2010.-El Rector, Jesús Rodríguez Marin.

ANNEX

CURRICULUM CORRESPONDING TO THE OFFICIAL TITLE OF UNIVERSITY MASTER IN THE DIRECTION OF MARKETING AND SALES BY THE UNIVERSITY MIGUEL HERNÁNDEZ DE ELCHE. ESIC ATTACHED CENTER.

RD 1393/2007, as amended by RD 861/2010, Annex I Section 5.1 Structure of the teachings

Knowledge Branch: Social and Legal Sciences

Distribution of the curriculum in ECTS credits by type of subject

Type of Matter

ECTS

24

Optives

-

External Practices (Practicum

30

end of master

6

Total

60

Structure of the Study Plan

Module

Matter

Character

ECTS

Course

Temporary Organization

I. Marketing.

Marketing research and strategies.

OB

4.5

1

Operational Marketing.

OB

6

1

II. Communication and management skills.

Communication and management skills in marketing and sales.

OB

6

1

Semonthly

III. Management, management, and finance in marketing and sales.

Management, management and finance in marketing and sales

OB

7.5

1

Semonthly

Practices.

OB

OB

30

1

Annual

TFM.

End of master job, marketing and sales project.

OB

6

1