Resolution Of May 29, 2012, Of The Universidad Antonio De Nebrija, Which Publishes Curriculum Of Graduated In Marketing And Advertising.

Original Language Title: Resolución de 29 de mayo de 2012, de la Universidad Antonio de Nebrija, por la que se publica el plan de estudios de Graduado en Marketing y Comunicación Comercial.

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Obtained the verification of the curriculum by the universities Council, following a positive report from the National Agency for quality assessment and accreditation, and agreed the official nature of the title by agreement of the Council of Ministers of 16 December 2011 (published in the Official Gazette of January 6, 2012, by resolution of the General Secretariat of universities (, December 21, 2011), the Rectorate resolved to publish the curriculum leading to the degree of graduate or graduate in Marketing and commercial communication which will be structured as shown in the annex to this resolution.

Hoyo de Manzanares, 29 may 2012.-the Rector, m. ª Pilar Vélez Melón.

Annex University Antonio de Nebrija curriculum leading to the title of graduate or graduate in Marketing and communication trade R.D. 1393 / 2007, annex I, paragraph 5.1 structure of teaching 1. Distribution of curriculum in ECTS credits.




Basic type of materials training credits 60 mandatory 84 electives 60 practices external 18 work end of degree 18 Total 240 2. Credits of basic training. Materials distribution.




Branch of knowledge matters (R.D. 1393 / 2007, of October 29) related subjects ECTS course social and legal sciences *.





Communication.





Theory of communication.





6 1 arts and humanities.





Economy.





Fundamentals of economy.





6 1 trends of the Global economy.





6





2






Empresa.





The company and its environment.





6 1 fundamentals of Marketing.





6 1 sociology.





Sociology.





6





1






Derecho.





Introduction to law.





6 1 statistics.





Applied statistics.





6 2 modern language.





Modern languages.





6 2 Engineering and architecture.





Computing.





Applied computer science.





6 1 total ECTS credits.





60 * the same branch of knowledge to which belongs the title: social and legal sciences.

3 curriculum by subject: matter subject character ECTS multidisciplinary subjects in basic training. 60 ECTS.





Theory of communication.





Basic.





6 Global economy trends.





Basic.





6 fundamentals of the economy.





Basic.





6. the company and its environment.





Basic.





6 fundamentals of Marketing.





Basic.





6. sociology.





Basic.





6. applied computer science.





Basic.





6. Introduction to law.





Basic.





6. applied statistics.





Basic.





6. modern languages.





Basic.





6. Marketing Management. 12 ECTS.





Commercial address.





Mandatory.





6. Marketing Management.





Mandatory.





6. psycho-sociology of consumption. 6 ECTS.





Consumer behavior.





Mandatory.





6. market research. 6 ECTS.





Market research.





Mandatory.





6. economic analysis. 12 ECTS.





Microeconomics.





Mandatory.





6. macroeconomics.





Optional.





6 foundations and structures of commercial communication. 24 ECTS.





The advertising structures.





Mandatory.





6 actions Below the Line.





Mandatory.





6. media planning.





Optional.





6 creation and event management.





Optional.





6 Marketing instruments. 18 ECTS.





Products and prices policy.





Mandatory.





6 distribution and marketing channels.





Mandatory.





6. strategic planning of the communication.





Optional.





6 Marketing Online. 18 ECTS.





Digital advertising.





Optional.





6 Marketing Online.





Mandatory.





6. electronic commerce.





Optional.





6. direction and organisation of companies. 18 ECTS.





Management and organization of companies.





Optional.





6. strategic direction.





Optional.





6. Management and human resources management.





Optional.





6. research techniques applied to communication. 6 ECTS.





Research methods in communication.





Optional.





6. management skills. 18 ECTS.





Skills development seminar I.





Mandatory.





6. development of competencies II seminar.





Mandatory.





6. development of competences III seminar.





Mandatory.





6. development of participatory and supportive spirit. 6 ECTS.





Development of participatory and supportive spirit.





Mandatory.





6. evaluation of the development of capacities in the company. 18 ECTS.





Evaluation of the development of capacities in the company.





Mandatory.





18. end of degree work. 18ECTS. end of degree work.





Mandatory.





18





4. Curriculum summary (per semester).




Graduate or graduate in Marketing and communication commercial character (*) ECTS course 1st semester 1st: behavior of the consumer OB 6 theory of communication BS 6 fundamentals of economy BS 6 the enterprise and its environment BS 6 sociology BS 6 2nd semester: Fundamentals of Marketing BS 6 computer science applied BS 6 introduction right BS 6 microeconomics OB 6 seminar of development of Skills I OB 6 Total 1 course 60 2nd course 3rd semester: trends of Global BS 6 statistics applied BS 6 political economy of products and prices OB 6 structures of advertising OB 6 Marketing Online OB 6 4th semester: languages modern BS 6 macroeconomics OP 6 research of markets OB 6 distribution and marketing channels OB 6






Seminar of development of competencies II OB 6 Total 2nd course 60 3rd course 5th semester: address commercial OB 6 management and human resources management
OP 6 actions Below the Line (BTL) OB 6 planning media OP 6 development of the spirit participatory and United OB 6 6 semester: address and organization of companies OP 6 advertising Digital OP 6 evaluation of the development of capabilities in Enterprise OB 18 Total 3rd course 60 4th course 7th semester: address strategic OP 6 creation and management of events OP 6 address of Marketing OB





6 methods of research in communication OP 6 seminar of development of competences III OB 6 8th semester: E-Commerce OP 6 planning strategy of the communication OP 6 work end grade OB 18 Total 4th course 60 Total degree Marketing and communication trade 240

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