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Regulation on vocational training for booksellers and booksellers

Original Language Title: Verordnung über die Berufsausbildung zum Buchhändler und zur Buchhändlerin

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Regulation on vocational training for booksellers and booksellers

Unofficial table of contents

BuchhdlAusbV 2011

Date of completion: 15.03.2011

Full quote:

" Regulation on vocational training for booksellers and booksellers of 15 March 2011 (BGBl. I p. 422) "

*)
This legal regulation is a training order within the meaning of § 4 of the Vocational Training Act. The training regulations and the framework curriculum for vocational schools agreed by the Standing Conference of the Ministers of Education and Cultural Affairs of the Länder in the Federal Republic of Germany will shortly be published as a supplement to the Federal Gazette.

Footnote

(+ + + Text evidence from: 1.8.2011 + + +) 

Unofficial table of contents

Input formula

Pursuant to § 4 (1) in conjunction with § 5 of the Vocational Training Act, of which § 4 (1) is replaced by Article 232 (1) of the Regulation of 31 December 2008. October 2006 (BGBl. 2407), the Federal Ministry of Economics and Technology, in agreement with the Federal Ministry of Education and Research, is responsible for the following: Unofficial table of contents

§ 1 State recognition of the vocational training profession

The training occupation of the bookseller and the booksellers is recognized by the state in accordance with § 4 paragraph 1 of the Vocational Training Act. Unofficial table of contents

§ 2 Duration of vocational training

The training lasts three years. Unofficial table of contents

§ 3 Structure of vocational training

Vocational training is divided into
1.
Compulsory qualification units in accordance with § 4 (2) (A) and integrative skills, knowledge and skills in accordance with § 4 (2) (D),
2.
a six-month electoral qualification unit to be established in the training contract in accordance with Article 4 (2) (B) and
3.
a three-month electoral qualification unit to be established in the training contract in accordance with section 4 (2) C.
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§ 4 Training framework plan, vocational training programme

(1) The subject-matter of vocational training is at least the skills, knowledge and skills listed in the training framework (Annex 1, factual structure) (occupational capacity). An organisation of the training which deviates from the training framework plan (Annex 2, time structure) is particularly permissible, insofar as the particularities of the company's practical experience require the deviation. (2) Vocational training as a bookseller and for the Bookseller is structured as follows (training professional image):
Section A
Job-profiling skills, knowledge and skills in the compulsory qualification units:
1.
Book and Media Industry:
1.1
Industry-specific systematics,
1.2
Articles and services of the book market,
1.3
Manufacture,
1.4
Book market processes and participants,
1.5
Legal provisions in the book market;
2.
Bibliographies and research:
2.1
Bibliographies and reference systems,
2.2
Extended booksellers ' research,
2.3
Booksellers ' specialist information;
3.
Merchandise management and procurement:
3.1
Merchandise management,
3.2
Receipt of goods,
3.3
storage logistics,
3.4
Procurement;
4.
Purchasing:
4.1
Sortimentsstructure,
4.2
purchasing and ordering;
5.
Advice and sales:
5.1
Customer-oriented communication,
5.2
Booksellers ' advice and sales,
5.3
cash management,
5.4
customer loyalty, customer service,
5.5
sales channels,
5.6
Apply a foreign language in specialist tasks;
6.
Marketing:
6.1
markets and target groups,
6.2
marketing concepts,
6.3
sales promotion,
6.4
Presentation of goods,
6.5
advertising,
6.6
public relations;
7.
Commercial control and control:
7.1
Accounting and payment transactions,
7.2
cost and benefit calculation,
7.3
Commercial control;
Section B
Further job-profiling skills, knowledge and skills in one of the six-month electoral qualifiers:
1.
Product range:
1.1
planning and organization of events,
1.2
Assortment policy,
1.3
purchasing planning,
1.4
Optimising the use of the goods industry,
1.5
logistics;
2.
Publisher:
2.1
Programming,
2.2
production and production,
2.3
marketing and advertising,
2.4
Sale,
2.5
distribution,
2.6
rights and licences;
3.
Antiquarian bookshop:
3.1
Purchasing,
3.2
Processing of trade items,
3.3
conservation and conservation,
3.4
advice and sales;
Section C
Further job-profiling skills, knowledge and skills in one of the three-month elective qualification units:
1.
Design of a specific category:
1.1
Planning of a category,
1.2
Implementation and control;
2.
Booksellers projects:
2.1
project preparation,
2.2
Project implementation,
2.3
Project follow-up;
3.
Booksellers E-Business:
3.1
Requirement analysis,
3.2
Implementation and control;
Section D
Integrative skills, knowledge and skills:
1.
The training establishment:
1.1
the position of the book trade in the economy as a whole,
1.2
company organization,
1.3
Vocational training,
1.4
Personnel management, labour and social legislation,
1.5
safety and health protection at work,
1.6
environmental protection;
2.
Work organisation, information and communication:
2.1
work organisation,
2.2
Teamwork and cooperation,
2.3
information and communication systems, data protection and data security,
2.4
Electronic business management,
2.5
Quality assurance of operational processes.
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§ 5 Implementation of vocational training

(1) The skills, knowledge and skills referred to in this Regulation shall be taught in such a way as to enable trainees to pursue a qualified professional activity within the meaning of Article 1 (3) of the Vocational Training Act. , which includes, in particular, independent planning, implementation and control. This qualification must also be proven in examinations in accordance with § § 6 and 7. (2) The trainees have to draw up a training plan on the basis of the training framework plan for the trainees. (3) The trainees have a written form Evidence of formal qualifications. They should be given the opportunity to carry out the written evidence of formal qualifications during the training period. The trainees have to check the written proof of training on a regular basis. Unofficial table of contents

§ 6 Interim examination

(1) An intermediate examination shall be carried out in order to determine the level of training. It is to take place at the beginning of the second year of training. (2) The intermediate examination shall cover the skills, knowledge and skills listed in Appendix 2 for the first year of training, as well as the skills required in the vocational education and training courses. (3) The intermediate examination takes place in the examination area for sales and marketing. (4) The following guidelines exist for the examination area for sales and marketing:
1.
The test specimen shall demonstrate that it is
a)
apply industry-specific nomenclature,
b)
assess the design of assortment structures in terms of market and target groups and justify the arrangement,
c)
Advise customers and sell goods,
d)
Perform a checkout and edit payment transactions;
e)
Taking into account economic, operational and social conditions
may;
2.
the examinee is to process work-typical tasks in writing;
3.
the exam time is 120 minutes.
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§ 7 Final examination

(1) The final examination shall determine whether the examinee has acquired the professional capacity to act. In the final examination, the auditor is to prove that he has the necessary professional skills, possess the necessary professional knowledge and skills, and that he/she is required to teach in the course of the vocational education and training course, for which the examination is carried out. Vocational training is familiar to essential teaching materials. The training regulations must be based. (2) The final examination shall cover the skills, knowledge and skills listed in Appendix 1, as well as the teaching material to be provided in the course of the vocational education and training course, to the extent that he/she is responsible for the Vocational training is essential. (3) The final examination consists of the examination areas:
1.
Commercial control and merchandise management,
2.
Business processes of the book market,
3.
Economic and social studies,
4.
Sales and customer-oriented concepts in bookshops.
(4) For the examination area Commercial control and merchandise management there are the following requirements:
1.
The test specimen shall demonstrate that it is
a)
Control and control the movement of goods, and process related computing processes,
b)
Identify operational indicators and use them for the disposition
c)
Derive commercial conclusions for the operating success from the partial cost calculation and the performance calculation
may;
2.
the examinee is to process work-typical tasks in writing;
3.
the exam time is 90 minutes.
(5) For the examination area Business processes of the book market consist of the following requirements:
1.
The purpose of the audit is to demonstrate that it can organise the business processes purchasing and sales as well as marketing and warehouse logistics, and in doing so, the following aspects:
a)
Customer orientation,
b)
products and services,
c)
Market, target groups and costs,
d)
the value chain of the book market,
e)
Importance of authors, titles and publishers within the literary genres and history as well as within the category classification system,
f)
Research techniques and sources of information
can be considered;

The chosen electoral qualification unit shall be taken into account in accordance with Article 4 (2) (B);
2.
the examinee is to process work-typical tasks in writing;
3.
the exam time is 150 minutes.
(6) The following guidelines exist for the examination area of economic and social studies:
1.
The purpose of the test is to demonstrate that it is capable of presenting and assessing the general economic context of the working and working world;
2.
the examinee is to process tasks in writing;
3.
the exam time is 60 minutes.
(7) For the examination area, sales and customer-oriented concepts in bookshops are subject to the following requirements:
1.
The test specimen shall demonstrate that it is
a)
Act customer-and service-oriented as well as communicate in a situation-oriented way
b)
to analyze operational processes taking into account market-related conditions and to develop the need for action and a concept from this
c)
Explain and evaluate the contribution of the concept for customer loyalty, the development of new needs as well as an increase in the operational success
d)
the cultural context, history and market significance of the assortment, and
e)
Implement the sales-and customer-oriented goals that are connected with a concept towards customers
may;
2.
the examinee shall draw up a concept on the basis of a task known to him seven calendar days prior to the date of the expert interview, present it on the day of the examination and conduct an order-related expert discussion on it; the the choice of the electoral qualification chosen in accordance with Article 4 (2) (C) shall be based on the following:
3.
the examination time is 24 hours in total; within this time, the concept of the concept should not exceed ten minutes and the expert talk will be carried out in a maximum of 20 minutes.
(8) The examination areas shall be weighted as follows:

1. Commercial control
and merchandise management
20 percent,
2. Business processes of the book market 40 percent,
3. Economic and social studies 10 percent,
4. Sales and customer-oriented
Concepts in bookshops
30 percent.
(9) The final examination has been passed if the services
1.
in the overall result, at least "sufficient",
2.
in at least three of the examination areas with at least "sufficient" and
3.
in no examination area with "insufficient"
(10) At the request of the examinee, the examination shall be carried out in one of the areas of examination which have been assessed to be less than sufficient and in which audit services with their own request and weighting are to be provided in writing, by means of a an oral examination of about 15 minutes should be completed if this can be the case for the passing of the examination. In determining the result for this examination area, the previous result and the result of the oral supplementary examination in the ratio of 2: 1 are to be weighted. Unofficial table of contents

§ 8 Additional Qualification

(1) In the course of vocational training, not selected three-month elective qualification units in accordance with § 4 paragraph 2 Section C may be provided as additional qualifications. (2) For the placement of the additional qualifications, the following shall apply in Appendix 1 Section C corresponding to the factual structure. Unofficial table of contents

Section 9 Examination of additional qualifications

(1) Additional qualifications will be examined separately in the course of the final examination, if the trainees demonstrate that the necessary skills, knowledge and skills have been taught. (2) For the examination of the respective Additional qualification shall apply in accordance with § 7 (7). (3) Examination of the respective additional qualification shall be passed if the examinee has provided at least sufficient services. Unofficial table of contents

§ 10 Existing Vocational Training Conditions

Vocational training conditions which exist at the date of entry into force of this Regulation may be continued in accordance with the provisions of this Regulation, taking into account the training period previously completed, if the Contracting Parties agree to do so. Unofficial table of contents

Section 11 Entry into force, external force

This Regulation shall enter into force on 1 August 2011. At the same time, the regulation on vocational training becomes a bookseller/booksellers of 5 March 1998 (BGBl. 462). Unofficial table of contents

Appendix 1 (to § 4 (1) sentence 1)
Training framework for vocational training for booksellers and booksellers

(Fundstelle: BGBl. I 2011, 426-437)
-factual structure-Section A: skills, knowledge and skills in the compulsory qualifications Lfd. Nr.Part of the skills, knowledge and skills to be provided in the training profession 123
1 Book and Media Economy
(Section 4 (2) (A) (1))
1.1 Industry-specific systematics
(Section 4 (2))
Section A (1.1)
a)
Category systematics of the German book trade, in particular in relation to literature, culture, science and technology, establish and apply
b)
Determining the meaning of authors, titles and publishers within commodity groups
c)
Distinguishing and evaluating literary genres and forms as well as epochs and basic concepts of literary history
d)
Classify contemporary literature and selected international literature in the context of world literature
1.2 Articles and services of the book market
(Section 4 (2))
Section A, point 1.2)
a)
Articles of book trade, in particular books, periodicals and other print media, differ and represent their significance for the industry
b)
Distinguish and rate books, journals and other print media from offers in digital form
c)
distinguishing cartographic products
d)
Describe the book-affine by-products and justify their significance for the book trade
e)
Providing the services of the book market and its importance for the company's success
f)
Criteria, in particular literary, artistic, scientific and technical, for the qualitative evaluation of the offer in the training establishment
1.3 Manufacture
(Section 4 (2))
Section A, point 1.3)
a)
Describe the structure of books, evaluate their equipment
b)
Distinguishing font, paper and single-band types
c)
Differences in the set, pressure and binding techniques
d)
Forms of electronic publishing, taking into account legal requirements and technical requirements
1.4 Book market processes and participants
(Section 4 (2))
Section A, point 1.4)
a)
Assessing the specific features of the book industry and the book market's performance in terms of trade and culture
b)
Explain the value chain in the book market and place the company in the book market
c)
Explain the business processes of the book market and business relationships between the individual trading partners
d)
Describe the trade landscape in the assortment book trade
e)
Describe the meaning and the different structures of publishing in bookshops
f)
Distinguishing between the situation and its priorities
g)
describe the functional areas of the publisher
1.5 Legal provisions
in the book market
(Section 4 (2))
Section A, point 1.5)
a)
Consider industry-specific laws
b)
Apply the rights and obligations arising from the price-binding law
c)
Take into account provisions of copyright law
d)
apply sector-specific framework conditions, in particular traffic regulations for the book trade and competition rules of the German Publishers and Booksellers Association
e)
apply trade-law provisions, in particular for competition, internet trade and distance selling
2 Bibliographies and research
(Section 4 (2) (A) (2))
2.1 Bibliographies and reference systems
(Section 4 (2))
Section A, point 2.1)
a)
Know how to set up bibliographies and apply rules of bibliography
b)
Apply and evaluate the directory of deliverable books and bar assortment catalogues
c)
Use important technical and special catalogues, as well as research opportunities on the Internet; use methods of procuring antiquated and offhand works
2.2 Advanced booksellers research
(Section 4 (2))
Section A, point 2.2)
a)
Use full-text search capabilities
b)
Use the research possibilities of foreign-language titles on the Internet and take into account special features
c)
Opening up and taking advantage of offers of bookaffine side markets
d)
Creating directories or catalogs with the bibliographical information
e)
Use interactive web techniques and book-trade-specific portals
2.3 Booksellers ' specialist information
(Section 4 (2))
Section A, point 2.3)
a)
Evaluate the subject information, in particular the stock exchange sheet
b)
Using book fairs as sources of information
c)
Previews, websites of publishers, as well as information from publishers ' representatives for the procurement and supply of the training company
3 Merchandise management and procurement
(Section 4 (2) (A) (3))
3.1 Merchandise management
(Section 4 (2))
Section A (3.1)
a)
Explain the principles, tasks and objectives of the goods industry, use the business system of the training company
b)
Describe the cycle of an order process based on the merchandise management
c)
Distinguish commodity groups based on category system as part of the operational product range
d)
Collecting and controlling stocks
3.2 Receipt
(Section 4 (2))
Section A, point 3.2)
a)
Accept goods, check deliveries by type, quantity and on open defects, initiate measures in case of complaints
b)
Compare invoices and delivery notes with the order and goods receipt data and check for correctness, clarify deviations and inconsistencies
c)
Draw a ware
3.3 Warehouse logistics
(Section 4 (2))
Section A, point 3.3)
a)
participate in the warehouse management of the training company and justify the warehouse organization of the training company
b)
Methods of warehousing, storage cleaning, in particular remission, distinguishing and applying
c)
Take part in the inventory, comply with legal regulations, contribute to the avoidance of inventory differences
3.4 Procurement
(Section 4 (2))
Section A, point 3.4)
a)
Distinguishing forms of procurement
b)
Carry out the receipt of goods on the basis of the merchandise management data
c)
take economic aspects into account in the procurement
d)
Special terms and conditions for procurement
e)
Use of trade customs, in particular the traffic regulations
4 Purchase
(Section 4 (2) (A) (4))
4.1 Assortment structure
(Section 4 (2))
Section A, point 4.1)
a)
assess the product range structure, in particular on the basis of the market orientation and the breadth and depth of the product
b)
Establish relationships between arrangement and content structure of the assortment
c)
Highlight the importance of non-price products for the product range
4.2 Purchasing and ordering
(Section 4 (2))
Section A, point 4.2)
a)
Determining the demand for goods, taking into account the turnover and stock development, the seasonal fluctuations and the sales opportunities
b)
Take into account sales figures when shopping
c)
Assess the purchasing possibilities of the publishing house, the intermediary book trade and on purchasing communities, as well as bundling when ordering your own order and using it when shopping
d)
Order
5 Advice and sales
(Section 4 (2) (A) (5))
5.1 Customer-oriented communication
(Section 4 (2))
Section A, point 5.1)
a)
Goods and services offered by the training company in a customer-oriented way, giving rise to prices
b)
Apply call guidance techniques for information, advice and sales talks
c)
take account of linguistic and non-linguistic forms of communication in the customer interview
d)
responding to customer objections and customer arguments for sales promotions
e)
Determining the causes of conflict, applying conflict resolution in an advisory session in a situation-related manner
f)
Use customer types and behavioral patterns individually in the customer interview
g)
Determine the purchasing motives and wishes of customers and use them in sales talks
h)
Take into account cultural features in customer contact
5.2 Booksellers ' advice and sales
(Section 4 (2))
Section A, point 5.2)
a)
Advise customers and hold sales talks, complete purchase
b)
Use and maintain customer contacts, to actively offer relevant books and products to the customer's interest
c)
inform about new releases, offer new books and best-selling service
d)
consulting on titles and product forms in a customer-oriented way
e)
Use trends and innovative approaches as a sales argument
f)
Record and edit customer orders
g)
Take into account the impact of our own sales activities on corporate success, customer satisfaction and customer loyalty
5.3 Cash management
(Section 4 (2))
Section A, point 5.3)
a)
Prepare, collect, cash and uncover payments, create purchase receipts
b)
Settle a checkout, create a cash report, forward receipts and receipts
c)
Offering services to customers during the cashier process
d)
Use cashier as a means of customer loyalty
e)
Explain trade-specific payment methods
f)
Taking into account special features in the cashier of invoices and ensuring the successful execution of the incapable payment process
5.4 customer loyalty, customer service
(Section 4 (2))
Section A, point 5.4)
a)
Use the range of booksellers ' services of the training company in a customer-oriented way
b)
The impact of customer loyalty and customer service on the sales success
c)
offer and explain comparable replacements for non-deliverable books and products
d)
Participate in the use of special forms of customer service in training operations
e)
Work on exchange, complaints and complaints; apply legal provisions and operational regulations
f)
Use complaint management as an instrument for customer loyalty
g)
Contribute to customer satisfaction and customer loyalty through our own behavior
h)
Maintain customer data, comply with data protection regulations
5.5 Distribution channels
(Section 4 (2))
Section A, point 5.5)
a)
Use the sales channels of the book trade
b)
Evaluate and use information on the development of new sales channels
c)
Send goods in consideration of customer requirements as well as economical and ecological aspects
d)
Take into account the special requirements of corporate customers in the organization of sales
e)
Taking into account special features of the sale of invoices and sales
f)
Assessing the advantages and disadvantages of e-commerce from the point of view of companies and customers
5.6 Applying a foreign language in specialist tasks
(Section 4 (2))
Section A, point 5.6)
a)
apply foreign-language technical terms
b)
Analyze foreign language sources of information in terms of tasks
c)
Provide information and obtain information, including in a foreign language
6 Marketing
(Section 4 (2), Section A, point 6)
6.1 Markets and target groups
(Section 4 (2))
Section A (6.1)
a)
Taking into account the structures of the book trade landscape in marketing decisions
b)
Record market data, assess market situation at the site from an economic and regional point of view, and draw conclusions for marketing
c)
Identify and prepare information about the purchase and consumption behavior of existing and potential target groups
d)
Identify customer wishes and needs, compare business performance offerings, and derive best practices from this
6.2 Marketing concepts
(Section 4 (2))
Section A, point 6.2)
a)
Using the results of market research for the development, planning and execution of a marketing concept
b)
Select marketing measures and use marketing tools, consider budget constraints
c)
Assessing the success of marketing measures
d)
Use the possibilities of free pricing as an instrument of offer policy
6.3 Sales Promotion
(Section 4 (2))
Section A, point 6.3)
a)
Targeted use of visual sales promotion
b)
application and target group-related information for sales promotion
c)
identify sales-strong and sales-weak zones and deduce measures for sales promotion
d)
plan, carry out and evaluate sales promotions
6.4 Product Presentation
(Section 4 (2))
Section A, point 6.4)
a)
to take account of sales sychological findings in the design of the product presentation
b)
Use store design and lighting design for product presentation
c)
Designing presentation areas within the framework of in-house advertising
d)
Creating a display window and decorating storefront
e)
Use your own decorating materials and publishing materials
6.5 Advertising
(Section 4 (2))
Section A, point 6.5)
a)
Create a promotion plan
b)
Use advertising media and advertising media, taking account of costs and success
c)
Using media target-oriented
d)
Assessing the success of the advertising measures
6.6 Public relations
(Section 4 (2))
Section A, section 6.6)
a)
Plan, carry out and assess public relations activities
b)
Distinguish and coordinate public relations activities and advertising
c)
working with media representatives and carrying out media analyses
d)
Taking into account the interests of cooperation partners and sponsors
7 Commercial control and control
(Section 4 (2) (A) (7))
7.1 Computational
Processing and payment transactions
(Section 4 (2))
Section A, point 7.1)
a)
Create invoices and collect receipts for financial accounting
b)
Examining possibilities for cooperation with accounting companies
c)
Different payment methods, processing and unwinding payment transactions
d)
Editing the Mahnestate Operations
7.2 Cost and benefit calculation
(Section 4 (2))
Section A, point 7.2)
a)
Apply the cost and benefit calculation in the training establishment as an information and control system
b)
Derive commercial conclusions from the cost and benefit calculation and participate in the success calculation
7.3 Commercial control
(Section 4 (2))
Section A, point 7.4)
a)
Identify and use operational indicators, in particular turnover, storage turnover and profitability, as well as the trading range and gross profit,
b)
Create statistics and prepare to prepare for decisions
c)
Prepare and participate in the implementation of control measures
d)
Use controlling as an information and control instrument
Section B: Further professional skills, knowledge and skills in one of the six-month electoral qualifiers Lfd. Nr.Part of the skills, knowledge and skills to be provided in the training profession 123
1 Product range
(Section 4, Paragraph 2, Section B, point 1)
1.1 Planning and organization
of events
(Section 4 (2))
Section B (1.1)
a)
Planning, organizing and carrying out events taking into account operational requirements
b)
Carry out marketing actions
c)
Calculate and evaluate events
d)
Taking into account the interests of cooperation partners and sponsors
e)
working with media representatives and carrying out media analyses
1.2 Assortment Policy
(Section 4 (2))
Section B, point 1.2)
a)
Compare business concepts of the book trade, in particular store and warehouse concepts, sales and assortment orientation, compare and assess in relation to the training establishment
b)
Design the product range, taking into account its structure, location conditions, market conditions, trends and operational requirements; develop offer adaptations
c)
Assessing the opportunities and risks of side-by-side and distribution channels
d)
Use the pricing of non-price-based goods for product range policy
1.3 Purchase Planning
(Section 4 (2))
Section B, point 1.3)
a)
Assess and apply reference forms, ordering methods and ordering techniques, taking account of reference and payment conditions
b)
Use budgeting as a control instrument for individual product range segments
c)
Justify the cash component part of the training establishment
d)
Maintain contacts with publishers ' representatives
e)
Preparing and carrying out representative visits
f)
Check the conditions of object types
1.4 Optimising the use of the goods industry
(Section 4 (2))
Section B, point 1.4)
a)
Distinguish between inventory management systems and assess the requirements of the operation
b)
Recording the flow of goods accurately and in a timely manner
c)
Compile, analyse and evaluate statistics and key figures from the inventory management
d)
Evaluate sales and turnover figures by title, commodity groups and suppliers
e)
Check data security and integrity of the inventory management, maintain data
1.5 Logistics
(Section 4 (2))
Section B (1.5)
a)
logistic relations between assortment, publishing house, extradition and interim bookselling in business terms
b)
Check the efficiency and cost of delivery routes, in particular bookwagon services, and evaluate cost-effectiveness
c)
Controlling and optimising the flow of goods
2 Publisher
(Section 4 (2) (B) (2))
2.1 Programming
(Section 4 (2))
Section B, point 2.1)
a)
assess the publishing programme, in particular on the basis of the market orientation, as well as the breadth and depth
b)
Media products, in particular digital and print products, advertising products, licenses and side rights, as well as service and services, are different
c)
Participate in the planning and conception of media products taking into account target groups and market orientation
d)
Planning media products in consideration of cost accounting
e)
distinguish digital products and evaluate them in terms of production, sales and costs
f)
Evaluate the importance of acquisition and support of authors for the publisher
g)
Prepare drafts for contracts with authors, translators and bilditors
h)
Researching and evaluating the possibilities of acquiring and acquiring image rights
2.2 Production and production
(Section 4 (2))
Section B (2.2)
a)
Schedule, set and control appointments
b)
Manufacturing processes for print, digital and by-products, taking economic and ecological criteria into consideration as well as operating specifications
c)
Pick up, compare and select offers
d)
Calculate calculations and cover cost contributions
e)
Contracts awarded
f)
Work on the layout of print and digital products and on the implementation of conceptual guidelines from marketing and lectureship
g)
Coordinate production processes and monitor costs
h)
Calculate sales prices
2.3 Marketing and advertising
(Section 4 (2))
Section B (2.3)
a)
Determine customer wishes and needs and apply pricing procedures
b)
Differentiate and coordinate advertising measures for retail and end customers
c)
Participate in the development of advertising materials and promotional measures taking into account advertising budgets
d)
Send Review Copies
e)
Use the structures of the review system to promote sales, evaluate reviews
f)
Develop advertising strategies, in particular with regard to price, equipment and target group
2.4 Sale
(Section 4 (2))
Section B (2.4)
a)
Participate in the development of sales strategies
b)
Support the organisation, supervision and management of the external service
c)
Preparing and organizing advocates conferences
2.5 Distribution
(Section 4 (2))
Section B, point 2.5)
a)
Determine and evaluate sales data
b)
Develop and offer reference and condition models
c)
Select Sales Routes
d)
Manage order processing and invoicing, coordinate deliveries
2.6 Rights and licenses
(Section 4 (2))
Section B (2.6)
a)
Assess the impact of acquisition, backup and sale of value and usage rights
b)
Participate in the conclusion of publishing and licensing agreements
3 Antiquarian
(Section 4, Paragraph 2, Section B, point 3)
3.1 Purchase
(Section 4 (2))
Section B (3.1)
a)
Edit and evaluate offers; buy and collate articles of the Antiquarian from private and doublette collections of public libraries
b)
Articles of the Antiquarian, in particular taking account of the price and condition
c)
Use anti-quarial Internet portals
d)
ErIncrease the objects of the Antiquarian
e)
order from residual stocks of publishers and from antiquarian catalogues; access sources of supply
f)
Evaluate the articles of the Antiquarian, in particular historical book genera, print and original graphics and manuscripts
g)
Making purchasing decisions taking into account the market situation as well as literary, artistic, scientific and grounding aspects
h)
Calculate sales prices taking into account antiquarian specifics
i)
Consider financial planning and budgeting when purchasing
3.2 Processing of trade items
(Section 4 (2))
Section B (3.2)
a)
Find books in bibliographies and take into account different labelling principles
b)
Use aids and literature for a sales-promoting additional description
c)
Use the Internet, in particular the online catalogues of libraries, for research
d)
Use factory directories and catalogues with distortion of original and printed graphics
e)
Describe single volumes
f)
Use hidden bibliographies
g)
Create catalog entry with bibliographic record and condition description and transfer it to database
3.3 Conservation and conservation
(Section 4 (2))
Section B (3.3)
a)
Materials, in particular paper, leather and parchment, differ
b)
Repair and maintain books and graphics for preservation
c)
Creating and managing storage systematics
d)
Maintaining stocks and databases
3.4 Advice and sales
(Section 4 (2))
Section B (3.4)
a)
Inform customers about objects of the Antiquarian
b)
Create offers
c)
Justify prices to customers
d)
Determine and edit customer requests, in particular libraries, bibliophiles and collectors
e)
find out-of-stock books and periodicals, especially through trading partners and auctions
f)
Review books in the customer order
g)
about bibliophile peculiarities of books
h)
Plan, create, design and send antiquarian catalogues, special lists and special offers
i)
Show the contribution of the Antiquarian for the Conservation of Cultural Heritage
Section C: Further professional skills, knowledge and skills in one of the three-month electoral qualifiers Lfd. Nr.Part of the skills, knowledge and skills to be provided in the training profession 123
1 Design of a specific category
(Section 4, paragraph 2, Section C, point 4)
1.1 Planning for a category
(Section 4 (2))
Section C (1.1)
a)
Use category nomenclature as a means of logistical, business and scientific standardization and structuring in bookshops
b)
Analyse the framework conditions, in particular short-term and long-term market opportunities for a specific category of products
c)
Evaluate the product offering of publishers and suppliers of a specific category
d)
Evaluate products, in particular by target groups, edition forms, equipment, quality and content
e)
Weigh up opportunities and risks with regard to the design of a commodity group, compile calculations and, in particular, take into account the requirements of the product range policy
f)
select specific category of products, formulate objectives and plan budget, taking into account the product range policy
g)
Select Marketing Measures
1.2 Implementation and control
(Section 4 (2))
Section C (1.2)
a)
vote with stakeholders in terms of content, organisation, timing and financial planning
b)
Implement, coordinate and document the design of the product group
c)
Detect Customer Resonance
d)
Determining economic benefits for the operation
e)
Derive action recommendations for the operation
2 Booksellers Projects
(Section 4 (2) (c) (2))
2.1 Project Preparation
(Section 4 (2))
Section C (2.1)
a)
Select projects, set target groups, and formulate goals
b)
Planning projects; taking into account customer-oriented, content, organizational, temporal and financial aspects of project work
c)
Creating a project schedule plan and voting with stakeholders
d)
Setting up information and communication structures; defining responsibilities
2.2 Project implementation
(Section 4 (2))
Section C (2.2)
a)
Coordinate project tasks as well as the work of internal and external participants
b)
Document project sequences and results
c)
Coordinate implementation of the project schedule plan
d)
Control project progress and take action in case of deviations
2.3 Project follow-up
(Section 4 (2))
Section C (2.3)
a)
Control goal achievement
b)
Create final report, prepare project results for internal and external recovery
c)
To perform comparison of project invoices
3 Booksellers E-Business
(Section 4, paragraph 2, Section C, point 3)
3.1 Request Analysis
(Section 4 (2))
Section C (3.1)
a)
Analyze IT infrastructure, set target groups, determine the need for action, and coordinate with stakeholders
b)
Compare service offerings, enter into cooperations
c)
Identify customer-oriented, technical, organizational, temporal, staffing and financial requirements
d)
Creating a flow plan
3.2 Implementation and control
(Section 4 (2))
Section C (3.2)
a)
Implement the flow plan and control results
b)
Testing and documenting intermediate steps and results
c)
Share the result for the business flow, ensure functionality
d)
Use for the operation and for the target groups
e)
Derive action recommendations for the operation
f)
Communicating results in operation
Section D: Integrative skills, knowledge and skills Lfd. Nr.Part of the skills, knowledge and skills to be provided in the training profession 123
1 The training establishment
(Section 4, Paragraph 2, Section D, point 1)
1.1 Position of book trade
in the overall economy
(Section 4 (2))
Section D (1.1)
a)
Explaining the position and function of the book trade in society, economy and culture
b)
Explaining the book trade services to examples of the training company
c)
Specific features arising from the cultural policy mandate shall be justified
d)
The structure and cultural policy activities of the branch organisation
1.2 Operational Organization
(Section 4 (2))
Section D (1.2)
a)
The legal form of training
b)
Explain organizational structure of the training company with its tasks and responsibilities and the interaction of individual functional areas
c)
Represent business fields, tasks, and work processes in the enterprise
d)
Explain the cooperation of the training company with cooperation partners, business organisations, authorities and professional representatives
1.3 Vocational training
(Section 4 (2))
Section D (1.3)
a)
Determine the rights and obligations arising from the training contract and describe the tasks of the participants in the dual system
b)
Compare the company training plan with the training regulations
c)
Lifelong learning for professional and personal development, as well as the benefits of career advancement and further development
1.4 Personnel management, work and
Social legislation
(Section 4 (2))
Section D (1.4)
a)
Pay attention to labour, social and co-determination regulations as well as tariff and working time regulations applicable to the working area
b)
Explain the goals and tasks of the personnel planning and contribute to their implementation; create personnel deployment plans
c)
Employment contracts, taking into account labour, tax and social insurance implications
d)
Declare positions of your own account offsetting
1.5 Safety and health at work
(Section 4 (2))
Section D (1.5)
a)
Identify risks to safety and health at work and take action to avoid them
b)
apply occupational health and safety and accident prevention regulations
c)
Describe behaviour in the event of accidents and initiate initial measures
d)
Apply preventive fire protection regulations
e)
Describe behaviour in fires and take measures to combat firefighting
1.6 Environmental protection
(Section 4 (2))
Section D (1.6)
Contribute to the prevention of operational environmental pressures in the occupational field of action, in particular:
a)
explain possible environmental pressures through the training establishment and its contribution to environmental protection
b)
apply environmental protection rules applicable to the training establishment
c)
Use the possibilities of economical and environmentally friendly use of energy and materials
d)
Avoid waste; supply substances and materials to environmentally friendly disposal
2 work organisation,
Information and communication
(Section 4 (2), Section D, point 2)
2.1 Work organisation
(Section 4 (2))
Section D (2.1)
a)
Systematically plan, implement and control their own work, taking into account the content, organizational, temporal and financial aspects
b)
Use work and organization tools as well as learning and working techniques
c)
Applying methods of self-employed learning, using specialist information
2.2 Teamwork and cooperation
(Section 4 (2))
Section D (2.2)
a)
Use information, communication and cooperation for business climate, work performance and business success
b)
Describe the importance of esteem, respect and trust as the basis for successful cooperation
c)
Planning and editing tasks in the team
d)
Analyzing conflicts, developing solution alternatives
e)
contribute to the prevention of communication disorders
f)
Give and receive feedback
g)
Recognize your own competence as an essential prerequisite for the company's success
2.3 Information and
communication systems,
Data protection and data security
(Section 4 (2))
Section D (2.3)
a)
Take advantage of data transfer and information gathering, comply with security requirements
b)
Use information and communication systems in a mission-and customer-oriented way
c)
Evaluate the sustainability and inventory of data forms and carriers
d)
Maintain and secure data and comply with data protection regulations
e)
Applying document management techniques
2.4 Electronic business management
(Section 4 (2))
Section D (2.4)
a)
Analyze hardware problems, especially on computers and peripherals, initiate actions
b)
Analyze software problems, in particular with operating system, standard software, inventory management system and server software, cause action
c)
network-and internet-based applications and services, in particular security software, server services, web service, waiting
d)
Updating and maintaining a Web page
e)
Use the digital value chain in the context of company optimizations
2.5 Quality assurance of operational processes
(Section 4 (2))
Section D (2.5)
a)
Represent operational processes taking into account information flows, decision paths and interfaces
b)
Analyze influencing factors on the quality of their own process chain and conduct quality assurance measures in their own working context
c)
The relationship between quality and customer satisfaction as well as its impact on the company's success
d)
Contribute to the continuous improvement of work processes in operation
Unofficial table of contents

Appendix 2 (to § 4 (1) sentence 2)
Training framework for vocational training for booksellers and booksellers

(Fundstelle: BGBl. I 2011, 438-439)
-Time breakdown -The following time breakdown refers to the periods during which the respective skills, knowledge and skills are to be given priority for the first time; as a rule, a continuation or deepening is to be found in the To achieve professional capacity to act.

First year of training (1) During a total period of two to four months, the skills, knowledge and skills of the vocational training positions are mainly based on § 4 (2) (A) (1.1), Section A () Point 1.2: Articles and services of the book market, Section A, point 1.3. Manufacture, Section A, Section 1.4, Book market processes and participations, Section A, point 1.5 Legal provisions in the book market, Section D, point 1.1, Position of the Book trade in the whole economy, Section D, section 1.2. Organization, Section D, Section 1.3 Vocational Training, Section D, Section 1.4, Staff, labour and social legislation, Section D, Section 1.5, Safety and Health at Work, Section D, Section 1.6, Environmental protection: (2) In a period of a total of two to four months, the skills, knowledge and skills of the vocational training positions in § 4 paragraph 2Section A, point 5.1 Customer-oriented communication, Section A, point 5.2 are primarily the subject of the Booksellers ' advice and sales, Section A, point 5.3 Cash management, Section A (7.1) Computer processing and payment transactions, Section D (2.1) Labour Organization, Section D, Section 2.2, Teamwork and cooperation. (3) In a total period of three to four months, focus on the skills, knowledge and skills of the vocational training positions in § 4 (2) (A) (3.1) of the goods industry, Section A (4.1) of the assortment structure, Section D (2.3), Information and Communication Systems, Data protection and data security. (4) During a period of a total of two to three months are primarily the skills, knowledge and skills of the vocational training positions in § 4 paragraph 2Section A, point 6.3 sales promotion, section A, section 6.4, product presentation, section A, point 6.5 Advertising, section A, section 6.6, public relations.
Second year of training (1) During a total period of two to three months, the skills, knowledge and skills of the vocational training positions in § 4 (2) (A) (2.1) bibliographies, and Follow-up systems, Section A, Section 2.2 Advanced booksellers 'research, Section A, section 2.3, Booksellers' information, Section A, point 5.4 Customer loyalty, Customer service, Section A, point 5.5 Distribution channels, Section A, point 5.6 Applying a foreign language with specialist tasks. (2) In a total period of three up to five months are focused on the skills, knowledge and skills of the vocational training positions in Article 4 (2) (A) (3.3) warehouse logistics, Section A (3.4) Procurement, Section A (7.2) costs and benefits (3) In a period of a total of two to four months, the skills, knowledge and skills of the vocational training positions in § 4 (2) (A) (3.2) receipt of goods, Section A (4.2) Purchasing and Order, Section D, section 2.4 Electronic business processing, Section D (4) In a period of a total of two to three months, the skills, knowledge and skills of the vocational training positions in Article 4 (2) (A) (6.1) of this Regulation shall be focused on the quality of the business. Markets and target groups, Section A, section 6.2, marketing concepts.
Third year of training (1) During a total period of six months, the skills, knowledge and skills of the vocational training positions of the selected electoral qualification unit are focused on Article 4 (2) (B) (1). (2) In a period of three months in total, the skills, knowledge and skills of the vocational education and training positions of the selected items are to be found in the following sections: Elective qualification unit from § 4 paragraph 2Section C (1) Design of a (3) In a period of three months in total, the skills, knowledge and skills of the booksellers are to be found in the following categories: Communicate the vocational training position in Section 4 (2) (A) (7.3) of the Commercial Tax.