Statement of business education in international trade and marketing (marketso AK)

Pursuant to Section 22 and Section 30 of the Act on Business Academy Education and Occupational Education, pursuant to Act No 1147 of 23 October 2014, as amended by Act No 633 of 12 May 2015, shall be determined by the authorisation:

§ 1. The purpose of the business academy programme in international trade and marketing is to qualify the trained to independently manage to analyse, plan and implement solutions that broadly relate to marketing in commercial, production and service companies nationally and internationally.

Substances. 2. The trained must have knowledge, skills and competencies as specified in Annex 1.

§ 2. The training that is a full-time degree is the norm for 120 ECTS points. 60 ECTS points correspond to a full-time student work for 1 year.

Substances. 2. The business academy programme in international trade and marketing gives the right to use the term marketing ecosystem AK. The English title is AP Graduate in Marketing Management.

3. The English designation of education is Academy Profession Degree Programme in Marketing Management.

§ 3. The programme consists of the following:

1) Mandatory training elements with a total of 70 ECTS points.

2) Internship with a total of 15 ECTS points.

3) 3) Optional training elements for each student have a total of 20 ECTS points.

4) Final exam project of 15 ECTS points.

Substances. 2. The mandatory elements of the programme are organised within the following core areas:

1) International marketing, 25 ECTS points.

2) Economics, 20 ECTS points.

3) 3) Sales and market communication, 10 ECTS points.

4) Organisation, 10 ECTS points.

5) Business law, 5 ECTS points.

3. Institutions must offer optional training elements within:

1) Operations economy.

2) Statistics.

4. The optional training elements in operating economics and statistics referred to in paragraph 3 are described in the joint part of the study scheme. The academic content of the programme elements must be documented in a sample that is described in the joint part of the study scheme.

5. The institution can provide optional training elements in other areas than those referred to in paragraph 3.

6. The institution advises the student on the meaning of the choice of optional educational elements, in accordance with paragraph 3, No 1-2, for further training.

§ 4. In addition, the rules on business academy programmes set out in the announcement of vocational education and profession programmes.

§ 5. Higher Educational Authority may allow from the notice as part of attempts. At the same time, the duration and reporting form are determined.

Substances. 2. The control can be dispensed from the notice when it is justified in unusual conditions.

§ 6. The decision shall enter into force on 1 August 2015 and apply to students who start the programme on 1 August 2015 or later.

Substances. 2. Decision No 689 of 3 July 2009 on business academy education (AK) within international trade and marketing (market application Seakonom AK) is repealed.

3. The training institution can organise transitional arrangements, so that students who follow the training after the previous rules referred to in paragraph 2 can complete the programme following the rules of this notice

Annex 1

Goal for learning exchange for business academy training in international trade and marketing

Measures for the learning yield include the knowledge, skills and competencies that a marketing environment must achieve in the training.

Knowledge

The trained has knowledge about

1) the company's strategic and economic basis,

2) basic social economic conditions,

3) the implementation of the sale;

4) commercial aspects, including marketing and competition law legislation and

5) methods for the solution of complex and practical issues within marketing.

Skills

The trained can

1) conduct an international market assessment,

2) assess issues and implement problem-oriented projects within market topics,

3) disseminate practices and solutions,

4) on an analytical basis, the relevant solution proposals set up within marketing issues;

5) assess business and social economic conditions,

6) assess business aspects related to trade national and international and

7) assess organizational, logistic and management issues.

Competencer

The trained can

1) participate in professional and interdisciplinary cooperation in the development of the company’s marketing strategy and internationalisation,

2) manage development-oriented situations national and international within sales and marketing,

3) manage marketing and sales planning for the company and participate in the execution thereof;

4) acquire new skills and new knowledge within the profession;

5) analyze a company’s economic development taking into account the social economy terms for trading opportunities and

6) participate in professional and interdisciplinary cooperation with a professional approach in writing and oral.