Advertisements On Radio And Television Broadcasting Management

Original Language Title: 广播电视广告播出管理办法

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Advertisements on radio and television broadcasting management

    (September 8, 2009, the 61st State administration of radio, film and television announced as of January 1, 2010) Chapter I General provisions

    First in order to regulate radio and television advertisement broadcast order, promoting the healthy development of radio and TV ads, protect the legitimate rights and interests of citizens, according to the People's Republic of China advertisement law, the radio and television regulations, laws, administrative regulations, and these measures are formulated.

    Second radio and television stations (including radio and television stations), radio and television broadcasters (hereafter "broadcasters") broadcast advertising activities, as well as related activities of radio and television transmissions agencies, these measures shall apply.

    Article broadcasting television advertisements in these measures include public service advertising and commercials (including shopping and information services, broadcasting TV video ads).

    Article fourth advertisements on radio and television broadcasting activities should adhere to the people-oriented, following the principles of lawfulness, truthfulness, fairness, honesty.

    Article fifth administrative departments of radio, film and television advertisements on radio and television broadcasting activities to implement territorial management, classification is responsible for.

    State administration of radio, film and television Department is responsible for the supervision and administration of national advertisements on radio and television broadcasting activities.

    Local people's Governments at or above the county level broadcast and television administrative departments are responsible for the supervision and management of advertisements on radio and television broadcasting activities in the administrative area.

    Sixth radio and television administrative departments to encourage radio and television public service announcements produced and aired, outstanding organizations and individuals to be commended.

    Chapter content

    Article seventh advertisements on radio and television is an important part of radio and television programmes, should adhere to the correct orientation, good taste, harmony with radio and television programmes.

    Eighth radio and TV ads against contains the following content:

    (A) against the basic principles of the Constitution;

    (B) harm national unity, sovereignty and territorial integrity, endanger national security, or harm national honor and interests;

    (C) incitement to ethnic hatred or ethnic discrimination, against ethnic customs, hurting peoples feelings, undermining national unity, violate religious policy;

    (Iv) disturb social order and undermine social stability;

    (E) promote cults, superstition, obscenity, gambling, violence, against social morality or national cultural traditions;

    (Vi) insult, discriminate or slander others, infringe upon the legitimate rights and interests;

    (VII) induces a minor bad behavior or bad values, endanger their physical and mental health;

    (VIII) use the absolute language, deception, misleading the public and intentionally uses typos or tamper with the idiom;

    (I) used in commercial advertising, disguised People's Republic of China national flag, national emblem, national anthem, use, disguise the use of national leaders, on behalf of the leaders, images, sounds, words, characters or State organs and functionaries of the names or images;

    (J) the drugs, medical devices, medical and health information advertisements containing information cure rates, efficiency, or to doctors, experts, patients, public figures, such as proof of efficacy;

    (11) the laws, administrative regulations and other contents prohibited by State regulations.

    Nineth banned radio and television advertising of the following:

    (A) through news advertisements;

    (B) the advertising of tobacco products;

    (C) prescription drug advertising;

    (D) in the treatment of cancer, liver disease, sexually transmitted diseases or to improve sexual function drug, food, medical devices, medical advertisements;

    (E) name resolution, horoscope analysis, fate tests, dating chat voice services such as advertising;

    (Vi) appears "breastmilk" language advertisements of dairy products;

    (G) laws, administrative regulations and the relevant provisions of the State ban on broadcast advertising. Tenth political news section (bar), not by company name or product names.

    Related interviews, special report on the business and other programs shall not contain the address and contact information, and so on.

    11th investment advisory, financial planning and investment such as franchise advertising, should contain "investment risk" warning.

    12th, apart from the welfare lottery, sports lottery, with the approval of advertisements, shall not be broadcast on other gaming advertising.

    Chapter III advertising broadcasting 13th aired radio and TV ads should be a reasonable arrangement.

    Among them, the total amount of commercial advertising should be controlled, balanced configuration. 14th aired radio and TV ads should not affect the integrity of radio and TV programs.

    Except in show paragraph breaks, but not free advertising. 15th broadcasters every program aired commercials per hour should not be longer than 12 minutes.

    Among them, the broadcasting station in 11:00 to, television stations in between 19:00 between 21:00, total commercial broadcast time shall not exceed 18 minutes.

    On a live broadcast, mission and other special circumstances, may extend the broadcast commercial advertising. 16th broadcasters each program daily public service announcements broadcast time shall not be less than length of commercials 3%.

    Among them, the broadcasting station in 11:00 to, television stations in between 19:00 between 21:00, public service ads number shall be not less than 4 (times). 17th broadcast TV series, you can set (45 minutes) 2 spots in commercials every time should not be longer than 1 minute 30 seconds.

    Where 19:00 between 21:00 and broadcast TV series, each episode can spot 1 commercial advertisement, the duration shall not exceed 1 minute.

    Broadcast movies, commercials Flash duration and frequency of reference to the provisions of the preceding paragraph.

    The 18th article inserted in movies, TV commercials, ad duration should be prompt.

    19th in addition to movies, TV series theatre or Festival (bar) named identity, banned any form of Hung corner ads.

    20th movie, drama theatre or Festival (bar) named identity shall not contain any of the following circumstances:

    (A) separate enterprises, product name, or theater, the section (column) name illegible;

    (B) identifies the size is larger than the standard, or company, product name, the font size is larger than the theater, (field) name;

    (C) the roll change, display more than 5 minutes at a time, or each name identifies the display interval of less than 10 minutes;

    (D) operating services, projects, features, contact details, the spokesperson and other text, images.

    21st film, drama theatre or Festival (bar), not for the treatment of skin diseases, epilepsy, hemorrhoids, athlete's foot, gynecological, genitourinary system diseases such as drug or medical institution for the title. 22nd when broadcasting, transmitting radio and television programmes must ensure the integrity of program being broadcast, transmission.

    Must not replace, cover the broadcasting, transmission program of advertising may not swim subtitling, overlay titles, hanging corner advertising of any form of advertising spots on their own organization.

    23rd approved landing outside the territory of advertising on TV, their content shall comply with the provisions of Chinese laws and regulations and these rules. 24th broadcast commercial advertisements should respect the living habits of the public.

    6:30 to 7:30, 11:30 to 12:30 and from 18:30 to 20:00 of the public dining time, may not be broadcast in the treatment of skin diseases, hemorrhoids, athlete's foot, gynecological, genitourinary system diseases such as drugs, medical devices, health care and women's health products advertising. 25th broadcast institutions should strictly control the liquor commercials, not to minor frequency, channels and sections of the main object (bar) are retained in the broadcast.

    Radio program broadcast liquor advertising per hour, shall not exceed 2; television per program per day broadcast alcohol advertising may not exceed 12, sections 19:00 to 21:00 shall not exceed 2.

    26th students ' vacations and minor relative concentration times of listening, viewing, or to minor frequency, channels and sections of the main object (field) shall not be broadcast are not suitable for young listeners, TV commercials.

    27th aired TV commercials may not conceal channel logo and identity.

    28th, advertisers, advertising agents may, through advertising and other means intervention, affected the normal broadcast of radio and television programmes.

    Supervision and administration of the fourth chapter

    29th the people's Governments above the county level shall broadcast and television administrative departments should strengthen the supervision and management of advertisements on radio and television broadcasting activities in the administrative area, establishing and perfecting the supervision management system and technical means.

    30th Administrative Department of people's Governments above the county level radio, film and television public reporting mechanisms should be established, published calls, investigating, processing and publishing the results in a timely manner.

    31st local people's Governments at or above the county level shall advertisements on radio and television, radio, film and television administration violations committed within 5 working days after the decision is made, should be reported to the people's Governments at a higher level radio, film and television administration departments.

    Article 32nd due to public interest needs, such as special cases, provinces, autonomous regions, municipalities directly under the people's Governments above the radio, film and television Administration may require specific public service advertising on broadcasters during a specified period, or to suspend broadcast commercial advertising decisions.

    33rd broadcasting agencies engaged in commercial business activities shall obtain legal qualification, non-advertising business sector shall not be engaged in radio and television advertising business, shall not take an interview with reporters on behalf of contractor advertising.

    Article 34th broadcasting agencies advertising management, review, broadcast management system should be established, which is responsible for reviewing broadcast ads.

    35th broadcasting institutions should be strengthened on advertisement business registration, audit, archive material, such as saving and management. 36th Strip pharmaceuticals, medical equipment, medicine, food, cosmetics, pesticides, veterinary drugs, financial planning subject to the approval of the relevant administrative departments, such as commercials, broadcasters should strictly examine before the broadcast its approval of documents and materials.

    Shall not be broadcast without the approval of, the materials are incomplete or inconsistent with the approved commercial.

    37th production and broadcasting of pharmaceuticals, medical equipment, medical advertising and health information need to hire medical experts as speakers, broadcasting institutions should verify guest physicians practising certificates, work permits, proof of title and other related documents, and tips in the advertising shall not employ staff with no relevant professional qualifications to guests.

    38th due to advertisers and advertising agents to provide false documents lead to broadcast ads that violate these rules, Administrative Department of radio, film and television broadcasting bodies can be mitigated punishment or be exempted from punishment. 39th State administration of radio, film and television departments established broadcasters industry self-regulatory body.

    The Organization in accordance with the provisions of the Constitution, to society announcements, featured, and removed "advertisements on radio and television broadcasting industry self-regulation model" measures such as strengthening industry self-discipline.

    The fifth chapter legal liability

    40th in violation of the eighth and Nineth these measures provided by the people's Governments above the county level broadcast and television administrative departments be ordered to desist from the illegal act or correction is given a warning and can be fined a maximum of 30,000 yuan and in serious cases, the original permit issuing authority shall revoke the broadcasting licence and the broadcasting license for TV broadcasters.

    41st disobey the 15th, 16th, 17th of the rules, as well as violations of the provisions of this article 22nd spot, the people's Governments above the county level administration of radio, film and television sectors in accordance with the radio and television regulations 50th, 51st, the relevant provisions of the penalties.

    42nd article violation this approach tenth article, and 12th article, and 19th article, and 20th article, and 21st article, and 24th article to 28th article, and 34th article, and 36th article, and 37th article of provides, or violation this approach 22nd article provides replaced, and cover advertising of, by County above Government broadcast television administrative sector ordered stop violations or ordered corrected, give warning, can and at 20,000 yuan following fine.

    43rd broadcast institutions in violation of these rules, the people's Governments above the county level shall be dealt with according to the relevant regulations of the State administration of radio, film and television sectors.

    44th administration of radio, film and television sector abuse their powers, neglect, malpractice or failing to perform their duties in accordance with this regulation, the responsible person in charge and the persons directly liable persons shall be given administrative sanctions.

    The sixth chapter supplementary articles 45th these measures come into force on January 1, 2010. September 15, 2003, issued by the State administration of radio, film and television of the interim measures for the management of radio and TV advertising be abrogated.

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