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Xian brand management approach
(November 26, 2012 in XI ' an city people's Government, the 31st Executive session on December 14, 2012, 99th in XI ' an city people's Government promulgated as of January 20, 2013) Chapter I General provisions
First for further implementation, strategy, top quality, specification for brand-name products found in XI ' an, managing work, guide and support enterprises create famous brand products, improve product quality and service quality, and enhance market competitiveness, according to the People's Republic of China product quality law and relevant regulations, combined with the practical, these measures are formulated.
Article XI ' an, brand-name products in these measures refers to the XI ' an city brand strategy Promotion Committee in the city of agricultural products, industrial products and services operating in this city.
Article XI ' an in the administrative area of the city famous brand product declarations, identification, review and management activities in the application of this approach.
Fourth XI ' an identification of brand-name products uphold declared voluntary, comprehensive evaluation, scientific and impartial principle. Fifth of municipal people's Government was founded in XI ' an city brand strategy Promotion Committee (hereinafter referred to as Committee of the city), in charge of the brand development strategy, coordinated and relevant work.
Committee of the city by the municipal government departments, social organizations, experts, business representatives and consumer representatives.
Sixth Committee of municipal administrative office is located in the city of quality and technical supervision departments, brand development strategy, specifically responsible for the Organization and management.
Departments of municipal, district and county people's Government, the development zone management committee shall, in accordance with their respective responsibilities, to Xian famous brand products
Chapter II, Declaration and identification Seventh article XI ' an Declaration of brand-name products, work once a year.
Can report Xian brand-name products that meets the following criteria:
(A) the applicant has an independent legal personality, production and business activities in compliance with the relevant provisions of the laws, regulations and policies;
(B) production (operating) reaches a certain size, the high market share of the product, there is a strong market competitiveness, good economic and social benefits;
(C) improve the internal management, quality, safety, standards, metrology, environmental management system, and efficient operation;
(D) industrial product quality reach or exceed domestic like product level; and standardization of agricultural products, the quality level of the domestic advanced level of similar products; product standard system services and the domestic advanced level;
(E) the product has stable production or management for three years in a row, by the examination (examination) qualified;
(F) the applicant actively fulfill their social responsibilities, to gain public acclaim.
Eighth under any of the following circumstances, declare their brand-name products in XI ' an, is inadmissible:
(A) in the past three years the quality of major accidents, accidents, environmental accidents or major complaints about the quality, intellectual property rights violations verified;
(B) without a permit issued by the relevant departments in accordance with law-related, beyond or license period;
(C) in the past three years due to product quality (service) level, caused a decline in trend or business losses;
(D) products in the past three years (services) by city-level quality inspection (inspection) agencies determined to be unqualified;
(E) except for service products, products without obtaining the certificate of registered trademark;
(Vi) any other acts in violation of laws, rules and regulations.
Nineth report Xian brand-name products, the applicant shall submit to the Department of city of quality and technical supervision administration the following information:
(A) of the XI ' an application form for brand-name products;
(B) certificate of registered trademark;
(C) the applicant organization code certificate;
(Iv) the Declaration and the Declaration data sheets;
(E) the license issued by the Department, tax department proof of tax payments, statistics issued by the operating certificate;
(Vi) three years of city-level quality inspection (inspection) certificate issued by a valid inspection (inspection) report;
(VII) information provided by the other.
Tenth Department of city of quality and technical supervision administration after receipt of the information submitted by the declarant shall promptly review the information, to carry out on-site review, shall organize the relevant departments and experts to conduct on-site examinations. 11th product review, city of quality and technical supervision and administrative departments should evaluate the Organization, after consulting the relevant departments, proposing the list of candidates to the public.
Public notice not less than 15th.
Evaluation standard and measures for the city of quality and technical supervision shall be formulated by the Administrative Department.
12th publicity after the expiry of, members of the selection Committee should be determined according to the public list of brand-name products found in XI ' an, reported to the municipal people's Government for approval, to the public. 13th Xian brand name is valid for three years. Continued need for the expiration of the three years, shall, before the expiration of one year, members of the selection Committee, in accordance with the reporting requirements apply for review.
Adopted by the review and extension for three years do not apply for review or re-evaluation pass, expires automatically after a failure.
Third chapter of rewards and support 14th new identified brand-name products in XI ' an, granted by the municipal people's Government title of famous brand products in XI ' an, Medal, certificate, and in accordance with the relevant provisions of the Municipal Government awarded.
Have access to brand name products in XI ' an, after review by the, by the Municipal Government to reissue medals, certificates.
15th, members of the selection Committee should be on a regular basis, in advance, the brand strategy work to make excellent achievements and personal recognition.
District and county governments, the development zone management Committee on a regular basis in this area in Xian, striving for brand-name products in the famous-brand strategy and work units and individuals who made outstanding recognition.
16th special funds established under article XI implementing famous brand strategy development, included in the municipal budget, for use in XI ' an, brand-name products identified, incentives, management, promotion and protection.
17th get brand name of XI ' an, you can selectively recommended brand in Shaanxi Province and cross-regional brands and national brands, or selecting the recommended production and business operation entity declared national, provincial and municipal prizes. 18th product during the period of access to brand name, XI ' an, in the product packaging, decoration, brochures, advertising and so on, using the brand name and logo in XI ' an.
Xian sign of brand-name products in the Department of quality and technical supervision administration is responsible for the design and use of management.
Article 19th municipal authorities, district and county people's Government, the development zone management Committee should have more brand-name products in XI ' an enterprise and support units, under the same conditions in technology, science and technology project, project transformation, the Government subsidized loans to priority.
Article 20th related administrative departments should strengthen the protection of brand-name products in XI ' an, and severely investigate and deal with violations of counterfeit brand-name products, optimizing the production of brand-name products business environment.
The fourth chapter management and supervision
Article 21st city of quality and technical supervision and administrative departments shall, in accordance with national, provincial and municipal requirements for economic and social development, combined with the implementation of famous brand strategy in our city, and organize relevant departments to implement famous brand strategy development, preparation of the XI ' an city planning.
22nd municipal authorities, district and county people's Government, the development zone management committee, industry associations, and shall, in accordance with implementing brand strategy development plan of the XI ' an city, combined with industry and regional economy in developing the industry, plan and organize the implementation of brand-name products in the region to cultivate.
Article 23rd municipal authorities, district and county people's Government and the development zone management committee shall, in accordance with their respective responsibilities, to strengthen the supervision and management of brand-name products in XI ' an, production and business operation entities found violations of laws, rules and regulations, should be dealt with according to law, and inform the Department of city of quality and technical supervision administration.
24th were Xian of brand name products, the production and business operation entity shall perform reporting on important events and information reporting system, relevant information in a timely manner, departments of quality and technical supervision administration, reports. 25th Xian dynamic management of brand-name products.
Xian famous brand product name, production and business operation entity names, significant changes in the holders of registered trademarks shall be from the date of change change within the 30th city of quality and technical supervision and administrative departments.
26th due to reasons such as relocation, change of, brand-name products ceased production of XI ' an (operating), the Department of quality and technical supervision Administration Committee of city after city approval of the members of the selection Committee, submitted to the municipal people's Government for approval, cancel its brand name in XI ' an. 27th article products quality, and management level, and after-sales service occurred larger fluctuations, or occurred major quality accident, and security accident, and environmental accident, failed to timely take measures or take measures poor, caused major effect of, or by related sector finds products has patent infringement behavior of, city quality technology supervision administrative competent sector should on about situation for survey verified, formed preliminary views reported city name push Board, by city name push Board considered agreed, reported City Government approved Hou,
Revocation of its brand name, XI ' an and to the public.
Revoked title of famous brand products of XI ' an, the Department of quality and technical supervision Administration withdraw the medals, certificates and the original applicant not declare Xian brand-name products in three years.
28th personnel involved in brand-name products found in XI ' an, should strictly abide by discipline, conservative people declare the commercial and technological secrets, protection of the legitimate rights and interests declared.
The fifth chapter legal liability Article 29th declarant in violation of the rules in the declared activities of fraud, or other improper means, cancels its declaration eligibility that year.
Xian famous brand product has been made, set its title.
30th article violates these rules, unauthorized or disguised Xian brand, brand identification activities, the Department of quality and technical supervision Administration ordered corrective action constitutes a crime, criminal responsibility shall be investigated according to law.
31st article violates these rules, using brand marks in XI ' an, or expand the scope of use without authorization, the Department of quality and technical supervision Administration ordered corrective action constitutes a crime, criminal responsibility shall be investigated according to law.
32nd on the brand-name products found in XI ' an, management of departmental staff, abuse of power, negligence, malpractice, be disposed of in accordance with law constitutes a crime, criminal liability shall be investigated for their.
The sixth chapter supplementary articles 33rd article this way since January 20, 2013, released on April 2, 1997, the people's Government of the XI ' an city, brand management (city 1997), 49th) repealed simultaneously.
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