150. Ordinance of the Federal Minister of Economics and Labour on Vocational Training in the Media Industry (Medienfachmann/Medienfachfrau-Ausbildungsordnung)

On the basis of § § 8 and 24 of the Vocational Training Act, BGBl. No. 142/1969, as last amended by the Federal Law BGBl. I No 5/2006, shall be arranged:

Part 1

Teaching occupations in the media industry

§ 1. In the media industry, the following teaching professions are established:

1.		Media specialist/media specialist-media design,
2.		Media specialist/media specialist-media technology,
3.		Media specialist/media specialist-Market communication and advertising.

Part 2

Training regulations for the teaching profession of media professional/media specialist-media design

§ 2. (1) The teaching profession Medienfachmann/Medienfachfrau-Mediendesign is set up with a teaching period of three and a half years.

(2) In the teaching contracts, teaching certificates, teaching certificates and teaching letters, the teaching profession is to be described in the form corresponding to the gender of the apprentiate (media specialist media design or media specialist media design).

Professional profile

§ 3. Through vocational training in the course of teaching and in the vocational school, the apprentice trained in the teaching profession, media specialist/media specialist media design, is to acquire general knowledge in media design and be able to carry out the following activities to carry out the following subject-specific, independent and self-responsible:

1.		Organize work items and work equipment,
2.		Planning projects for media design,
3.		Project-related support and advice of customers,
4.		Conception of media productions,
5.		Computer-aided translation of templates, editing of analog and digital data,
6.		Designing layouts and creating media designs,
7.		Computer-aided design of templates and finishing of end products,
8.		Computer-aided editing and design of texts and images,
9.		Gather data about end templates,
10.		Apply different information techniques,
11.		Reading and applying technical documentation,
12.		Assess and save the quality of work results.

Professional image

§ 4. The following professional image is defined for the training in the teaching profession media specialist/media specialist media design. The skills and knowledge mentioned shall be conveyed, at the latest in the teaching year referred to in each case, in such a way as to enable the apprentice to carry out qualified activities in the sense of the professional profile, which shall, in particular, be: Independent planning, carrying out, controlling and optimising.

Pos.	1. Year of Teacher	2. Year of Teacher	3. Year of Teacher	4. Year of Teacher
1.	Knowledge of the media and advertising industry, as well as the market position and the customer's circle of teaching staff		-	-
2.	Knowledge of the organizational structure, tasks, responsibilities and co-operations of the individual operating areas and relations with other companies (customers, contractors)		-	-
Pos.	1. Year of Teacher	2. Year of Teacher	3. Year of Teacher	4. Year of Teacher
3.	Knowledge of operational services (products, services)		-	-
4.	Professional behaviour towards customers, employees and contractors
5.	-	-	Customer-oriented behavior in connection with technical order processing
6.	Knowledge of work organisation, work planning and work design
7.	Knowledge and application of the company's facilities and the necessary tools
8.	Knowledge of the ergonomic design of the workplace
9.	Reading and applying technical documentation
10.	Knowledge and application of English technical terms
11.	Knowledge and application of the usual quality management system
12.	Knowledge of the industry-specific EDP as well as knowledge and application of the operating EDP (hard- and software)
13.	Knowledge of professional hardware and software		-	-
14.	Knowledge of the essential information technologies and the operational network techniques and databases		Apply different information techniques and operational networking techniques
15.	-	-	Basic knowledge of project management	Knowledge of project management
16.	Knowledge of the fundamentals of market communication (objectives, areas, possibilities)		-	-
17.	Knowledge of the most important media (print, internet, film, audio, video) including their production methods		-	-
18.	Knowledge of the most important media-design tasks (set and fonts, scribble, layout, clean drawing)	-	-	-
19.	-	Assess, use, and edit digital and analog templates
20.	-	Assessing data types	-	-
21.	-	Knowledge and application of data formats for media techniques		-
22.	Knowledge of color theory	-	-	-
23.	Knowledge and application of layout programs
24.	Knowledge of typography and writings	Job-specific use of fonts
25.	Create simple documents with text programs and graphics programs; use and apply spreadsheet programs		-	-
26.	-	Knowledge of drawing programs and image editing programs	Perform simple work with drawing programs and image editing programs
27.	Knowledge of the major correction characters after Duden	-	-	-
28.	-	Basic knowledge of the most important printing processes	-	-
29.	Basic knowledge of photo technology	Knowledge of digital photography and video technology	-	-
30.	-	Knowledge of digital image processing and image correction possibilities and through-perform simple work	Take over image data or collecting
31.	Basic knowledge of colour gating technology	Determining the color values according to color scales	-	-
32.	Applying different design techniques	Knowledge of the construction and design of multimedia production	Designing multimedia productions
33.	-	-	Basic knowledge of the conception and production of a video
34.	Knowledge of the connection of text sequences, image sequences and sound sequences	Simple digitization of text sequences, image sequences and sound sequences	Planning and manufacturing of simple three-dimensional multimedia products
35.	Perform data entry, data processing, and data output	Knowledge of the multiple use of data	Planning the multiple use of digital data according to technical and economic conditions
36.	Knowledge of networked communication systems and information systems (e.g. Internet)	Design and design of pages in networked communication systems and information systems (e.g. Internet)
37.	-	Presentation of sub-products and finished products with different presentation techniques
38.	-	-	Assessing and checking work results for compliance with specifications (quality management)
39.	Basic knowledge of copyright law and competition law
40.	Knowledge of the content and objective of training, as well as essential training opportunities in this area
41.	Knowledge of accident hazards, first-aid measures and the relevant safety and other provisions for the protection of life and health
42.	Knowledge of the avoidance, environmentally sound separation and disposal of waste and residues arising during operation as well as the sensible energy use
43.	Knowledge of the obligations arising from the apprenticeship contract (§ § 9 and 10 of the Vocational Training Act)
44.	Basic knowledge of the labour law provisions which are subject to the law

(2) In the course of training in the professional knowledge and skills (with special attention to the requirements and requirements of the company (in order to ensure that the apprentite's personality is formed in order to provide him with the necessary skills for a specialist), he/she must be able to Key qualifications in terms of social competence (such as openness, teamwork, conflict ability), self-competence (such as self-assessment, self-confidence, self-reliance, resilience), methodological competence (such as presentation skills, rhetoric in German language, comprehensibility in the broad guidelines of the The English language) and competence for self-directed learning (such as willingness, knowledge of methods, ability to select suitable media and materials) to be conveyed.

Rejecting Audit

Outline

§ 5. (1) The final examination shall be divided into a practical and theoretical examination.

(2) The practical test shall include the items of test work and expert discussion.

(3) The theoretical examination comprises the subjects General Studies, Special Specialized Science and Economic Computing.

(4) The theoretical examination shall not apply if the candidate for examination has reached the teaching goal of the last grade of the professional vocational school for a teaching profession in the media industry or the successful completion of a teaching period in the middle or higher secondary vocational school.

Practical examination

Audit work

§ 6. (1) The examination shall, in accordance with the requirements of the Examination Commission, include a working sample, including measures on safety and health at work, any measures necessary for the protection of the environment and quality control measures. , where the following skills are to be demonstrated:

1.		Design a concept of multimedia production based on analog and digital templates,
2.		Make a simple media product,
3.		Computer-aided design of templates,
4.		Design and edit texts and images according to editorial and technical specifications,
5.		Check the results of the work to ensure compliance with the specifications and to correct and optimize the work product (quality management).
The individual steps in the execution of the task are to be documented manually or computer-based. The examination committee may provide the examinee with relevant documents on the occasion of the task.

(2) The Examination Committee shall, on the basis of the purpose of the final examination and the requirements of the professional practice, place a task on each test item, which can normally be carried out in six hours.

(3) The examination shall be terminated after eight hours.

(4) The evaluation shall be based on the following criteria:

1.		accuracy and compliance with the requirements,
2.		professional execution,
3.		media-appropriate design,
4.		appropriate visual impression,
5.		Professional use of the machines, equipment and materials.

Expert discussion

§ 7. (1) The expert interview shall be submitted before the entire examination board.

(2) The expert discussion has to be developed from the practical activity. In this case, the practical knowledge of the test specimen can be determined using technical expressions. The examinee shall present subject-related problems and their solutions, demonstrate the technical background relevant to the contract and justify the procedure in the performance of the contract. The examination is in the form of a conversation that is as lively as possible, with a call for discussion by means of the description of situations and problems.

(3) The purpose of the topic is to correspond to the purpose of the final examination and the requirements of professional practice. In this case material samples, tools, demonstration objects or display boards are to be used. Questions on relevant safety regulations, protection measures and accident prevention as well as relevant environmental protection and disposal measures should be included.

(4) The expert discussion shall take 15 minutes for each test specimen. An extension of not more than ten minutes shall be carried out on a case-by-case basis if the examination board is not otherwise able to assess the performance of the test specimen without a doubt.

Theoretical examination

General provisions

§ 8. (1) The theoretical examination shall be carried out in writing. It can be carried out jointly for a larger number of test specimens, if this is possible without impairment of the test sequence. The theoretical examination can also be carried out in a computerised form, although all the essential steps for the examination board must be comprehensible.

(2) The theoretical test shall in principle be held prior to the practical examination.

(3) The tasks shall be in accordance with the scope and level of the purpose of the final examination and the requirements of the professional practice. They are to be explained separately to the examinees on the occasion of the task.

(4) The written work of the test specimen shall be marked accordingly.

General Specialized Customer

§ 9. (1) The examination shall include the answer to one task in each of the following areas:

1.		working methods,
2.		Fundamentals of electronic data processing for media design,
3.		the basics of information technology and communication techniques,
4.		Multi-use data,
5.		Technical bases for multimedia production,
6.		Organizational basics of media production.

(2) The test can also be checked in programmed form with questionnaires. In this case, there are five tasks to be carried out in each area.

(3) The tasks shall be carried out in such a way that they can normally be carried out in 75 minutes.

(4) The test shall be terminated after 90 minutes.

Special Specials

§ 10. (1) The examination shall include the description of the theoretical work sequence of a media product from the acceptance of the order to the final production and shall cover one of the following areas after the choice of the test item:

1.		Plan an interactive presentation on a media (such as CD-ROM),
2.		Preparation for the preparation of a brochure,
3.		Create a simple Internet home page with internal and external links.

(2) The task shall be to be carried out in such a way that it can normally be carried out in 60 minutes.

(3) The test shall be terminated after 80 minutes.

Economic calculation

§ 11. (1) The examination shall include one task in each of the following areas:

1.		Material Cost Calculation,
2.		Wage cost calculation,
3.		Project-specific calculation.

(2) Use of calculation instructions, tables and guidelines is permitted.

(3) The tasks shall be carried out in such a way that they can normally be carried out in 60 minutes.

(4) The test shall be terminated after 80 minutes.

Repeat Review

§ 12. (1) The final examination of the Lehrabate can be repeated.

(2) If up to three items have been rated "Not enough", the repeat examination shall be limited to the items rated "Not enough".

(3) If more than three items have been rated "Not enough", the entire test shall be repeated.

Restricted Additional Check

§ 13. After successfully completed examination of the teaching profession in the teaching profession, media specialist/media technology, a supplementary examination in the teaching profession, which is restricted in comparison with section 27 (2) of the Vocational Education and Training Act, can be subject to a limited number of subjects. Media design will be filed. This extends to the subject-matter discussion. § 7 shall apply mutatily for the additional examination.

Part 3

Training regulations for the teaching profession of media specialist/media specialist-media technology

§ 14. (1) The teaching profession Medienfachmann/Medienfachfrau-Medientechnik is set up with a teaching period of three and a half years.

(2) In the teaching contracts, teaching certificates, teaching certificates and teaching letters, the teaching profession is to be described in the form corresponding to the gender of the apprentiate (media specialist media technology or media specialist media technology).

Professional profile

§ 15. Through vocational training in the course of teaching and in the vocational school, the apprentice trained in the teaching profession, media specialist/media specialist media technology, is to acquire general knowledge in media technology and be able to obtain the following Professional, self-employed and self-responsible activities:

1.		Organize work items and work equipment,
2.		Planning of work-oriented projects,
3.		Computer-aided translation of templates, editing of analog and digital data,
4.		Working with layout processing systems, drawing systems and image processing systems,
5.		Assemble partial products to end templates,
6.		Apply information technology,
7.		Preparing the media products for output in different media,
8.		Manage and save data
9.		Reading and applying technical documentation,
10.		Assess and save the quality of work results.

Professional image

§ 16. (1) The following vocational training is defined for the training in the teaching profession of media specialist/-ms-media technology. The skills and knowledge referred to shall be conveyed, at the latest in the teaching year referred to in each case, in such a way as to enable the apprentice to pursue qualified activities in the sense of the professional profile, which shall, in particular: Independent planning, carrying out, controlling and optimising.

Pos.	1. Year of Teacher	2. Year of Teacher	3. Year of Teacher	4. Year of Teacher
1.	Knowledge of the media and advertising industry, as well as the market position and the customer's circle of teaching staff		-	-
2.	Knowledge of the organizational structure, tasks, responsibilities and co-operations of the individual operating areas and relations with other companies (customers, contractors)		-	-
3.	Knowledge of operational services (products, services)		-	-
4.	Professional behaviour towards customers, employees and contractors
5.	-	-	Customer-oriented behavior in connection with technical order processing
6.	Knowledge of work organisation, work planning and work design
7.	Knowledge and application of the company's facilities and the necessary tools
8.	Knowledge of the ergonomic design of the workplace
9.	Reading and applying technical documentation
10.	Knowledge and application of English technical terms
11.	Knowledge and application of the usual quality management system
12.	Knowledge of the industry-specific EDP as well as knowledge and application of the operating EDP (hard- and software)
13.	Knowledge of professional hardware and software		-	-
14.	-	-	Knowledge of the product market and the development trends
15.	Knowledge of the essential information technologies and the operational network techniques and databases		Apply different information techniques and operational networking techniques
16.	-	-	Basic knowledge of project management	-
17.	Knowledge of the fundamentals of market communication (objectives, areas, possibilities)		-	-
18.	Knowledge of the most important media (print, internet, film, audio, video) including their production methods		-	-
19.	Knowledge of the most important media-design tasks (set and fonts, scribble, layout, clean drawing)	-	-	-
20.	-	Assess, use, and edit digital and analog templates
21.	-	Assessing data types	-	-
22.	-	Knowledge and application of data formats for media techniques		-
23.	Knowledge of color theory	-	-	-
24.	Knowledge and application of layout programs
25.	Knowledge of typography and writings	Job-specific use of fonts
26.	-	Knowledge of digital image processing and image correction possibilities and through-perform simple work	Take over image data or collecting
27.	Create simple documents with text programs and graphics programs; use and apply spreadsheet programs	Working with set, layout, character and image processing systems		Create one-sided and more-sided multi-coloured composingwork, taking into account their further use
28.	Knowledge of the merging of data into different end products (e.g. brochures, CD-Rome, screen presentations)		Merge data into different end products (e.g. brochures, CD-Roms, screen presentations)
29.	-	Basic knowledge of the most important printing processes	Moving image sequences	-
30.	-	Assess data types; digitize templates	Take over, edit, and output data (e.g. motion picture sequences and audio sequences)
31.	Basic knowledge of colour gating technology	Determining the color values according to color scales	Image cartridge, color correction in different color space models
32.	Knowledge of the connection of text sequences, image sequences and sound sequences	Linking text sequences, image sequences and sound sequences using relevant software
33.	Perform data entry, data processing, and data output	Knowledge of the multiple use of data	Using data multiple times
34.	Basic knowledge of photo technology	Knowledge of digital photography and video technology		-
35.	-	-	knowledge of two-dimensional and three-dimensional animation	Basic skills in the creation of two-dimensional and three-dimensional animations
36.	Planning for data organization and data archiving	Knowledge of data compression and data conversion	Take over, transfer, convert, back up, and archive data
37.	Knowledge of the project planning taking into account the individual work steps and their coordination	Participation in project planning, taking into account the individual work steps and their coordination	Carrying out the project planning, taking into account the individual steps of the project and their coordination
38.	Knowledge of networked communication systems and information systems (e.g. Internet)	-	-	-
39.	Knowledge of the correction characters after Duden	Making corrections	Assessing and checking work results for compliance with specifications (quality management)
40.	Basic knowledge of copyright law and competition law
41.	Knowledge of the content and objective of training, as well as essential training opportunities in this area
42.	Knowledge of accident hazards, first-aid measures and the relevant safety and other provisions for the protection of life and health
43.	Knowledge of the avoidance, environmentally sound separation and disposal of waste and residues arising during operation as well as the sensible energy use
44.	Knowledge of the obligations arising from the apprenticeship contract (§ § 9 and 10 of the Vocational Training Act)
45.	Basic knowledge of the labour law provisions which are subject to the law

(2) In the course of training in the professional knowledge and skills (with special attention to the requirements and requirements of the company (in order to ensure that the apprentite's personality is formed in order to provide him with the necessary skills for a specialist), he/she must be able to Key qualifications in terms of social competence (such as openness, teamwork, conflict ability), self-competence (such as self-assessment, self-confidence, self-reliance, resilience), methodological competence (such as presentation skills, rhetoric in German language, comprehensibility in the broad guidelines of the The English language) and competence for self-directed learning (such as willingness, knowledge of methods, ability to select suitable media and materials) to be conveyed.

Rejecting Audit

Outline

§ 17. (1) The final examination shall be divided into a practical and theoretical examination.

(2) The practical test shall include the items of test work and expert discussion.

(3) The theoretical examination comprises the subjects General Studies, Special Specialized Science and Economic Computing.

(4) The theoretical examination shall not apply if the candidate for examination has reached the teaching goal of the last grade of the professional vocational school for a teaching profession in the media industry or the successful completion of a teaching period in the middle or higher secondary vocational school.

Practical examination

Audit work

§ 18. (1) The examination shall, in accordance with the requirements of the Examination Commission, include a working sample, including measures on safety and health at work, any measures necessary for the protection of the environment and quality control measures. , where the following skills are to be demonstrated:

1.		Take over, edit, and output data (motion picture sequences or audio sequences),
2.		Make a media product on the basis of analog or digital templates,
3.		Digitize and edit templates
4.		Combining picture sequences, text sequences and sound sequences,
5.		Check the results of the work to ensure compliance with the specifications and to correct and optimize the work product (quality management).
The individual steps in the execution of the task are to be documented manually or computer-based. The examination committee may provide the examinee with relevant documents on the occasion of the task.

(2) The Examination Committee shall, on the basis of the purpose of the final examination and the requirements of the professional practice, place a task on each test item, which can normally be carried out in six hours.

(3) The examination shall be terminated after eight hours.

(4) The evaluation shall be based on the following criteria:

1.		accuracy and compliance with the requirements,
2.		professional execution,
3.		media-appropriate design,
4.		Professional use of the machines, equipment and materials.

Expert discussion

§ 19. (1) The expert interview shall be submitted before the entire examination board.

(2) The expert discussion has to be developed from the practical activity. In this case, the practical knowledge of the test specimen can be determined using technical expressions. The examinee shall present subject-related problems and their solutions, demonstrate the technical background relevant to the contract and justify the procedure in the performance of the contract. The examination is in the form of a conversation that is as lively as possible, with a call for discussion by means of the description of situations and problems.

(3) The purpose of the topic is to correspond to the purpose of the final examination and the requirements of professional practice. In this case material samples, tools, demonstration objects or display boards are to be used. Questions on relevant safety regulations, protection measures and accident prevention as well as relevant environmental protection and disposal measures should be included.

(4) The expert discussion shall take 15 minutes for each test specimen. An extension of not more than ten minutes shall be carried out on a case-by-case basis if the examination board is not otherwise able to assess the performance of the test specimen without a doubt.

Theoretical examination

General provisions

§ 20. (1) The theoretical examination shall be carried out in writing. It can be carried out jointly for a larger number of test specimens, if this is possible without impairment of the test sequence. The theoretical examination can also be carried out in a computerised form, although all the essential steps for the examination board must be comprehensible.

(2) The theoretical test shall in principle be held prior to the practical examination.

(3) The tasks shall be in accordance with the scope and level of the purpose of the final examination and the requirements of the professional practice. They are to be explained separately to the examinees on the occasion of the task.

(4) The written work of the test specimen shall be marked accordingly.

General Specialized Customer

§ 21. (1) The examination shall include the answer to one task in each of the following areas:

1.		working methods,
2.		the professional foundations of electronic data processing,
3.		the basics of information technology,
4.		Multi-use data,
5.		Technical bases for multimedia production,
6.		Organizational basics of media production.

(2) The test can also be checked in programmed form with questionnaires. In this case, there are five tasks to be carried out in each area.

(3) The tasks shall be carried out in such a way that they can normally be carried out in 75 minutes.

(4) The test shall be terminated after 90 minutes.

Special Specials

§ 22. (1) The examination shall include the description of the theoretical work sequence of a media product from the acceptance of the order to the final production and shall cover one of the following areas after the choice of the test item:

1.		Make an interactive presentation on a disc (such as CD-ROM),
2.		Produce a brochure (work preparation, production and final production),
3.		Create an Internet homepage with internal and external links.

(2) The task shall be to be carried out in such a way that it can normally be carried out in 60 minutes.

(3) The test shall be terminated after 80 minutes.

Economic calculation

§ 23. (1) The examination shall include one task in each of the following areas:

1.		Material Cost Calculation,
2.		Wage cost calculation,
3.		Project-specific calculation.

(2) Use of calculation instructions, tables and guidelines is permitted.

(3) The tasks shall be carried out in such a way that they can normally be carried out in 60 minutes.

(4) The test shall be terminated after 80 minutes.

Repeat Review

§ 24. (1) The final examination of the Lehrabate can be repeated.

(2) If up to three items have been rated "Not enough", the repeat examination shall be limited to the items rated "Not enough".

(3) If more than three items have been rated "Not enough", the entire test shall be repeated.

Restricted Additional Check

§ 25. After successfully completed examination of the teaching profession in the teaching profession media specialist/
Media specialist media design can be filed in the teaching profession media specialist/media specialist media technology in comparison to § 27 (2) of the Vocational Training Act. This extends to the subject-matter discussion. § 21 shall apply mutatily for the additional examination.

Part 4

Training regulations for the teaching profession Media specialist/media specialist-Market communication and advertising

§ 26. (1) The teaching profession Media specialist/media specialist-Market communication and advertising is set up with a teaching period of three and a half years.

(2) In the teaching contracts, teaching certificates, teaching certificates and teaching letters, the teaching profession is in the form corresponding to the gender of the apprentiate (media specialist-market communication and advertising or media specialist-market communication and advertising).

Professional profile

§ 27. Through vocational training in the course of teaching and in the vocational school, the apprentice trained in the teaching profession, media specialist/media specialist-market communication and advertising, is to acquire and empower general knowledge in market communication and advertising , to carry out the following activities professionally, independently and independently:

1.		Organize work items and work equipment,
2.		Carry out administrative tasks with the help of operational information and communication technologies,
3.		Procure and evaluate information,
4.		Develop concepts and strategies for market communication,
5.		Develop media strategies and media planning,
6.		Create offers and calculations,
7.		Participate in the care of customers and contractors,
8.		Apply operational quality management,
9.		Organize, prepare, and perform presentations,
10.		Conduct customer conversations.

Professional image

§ 28. (1) The following professional image is defined for the training in the teaching profession of media specialist/media specialist-market communication and advertising. The skills and knowledge referred to shall be conveyed, at the latest in the teaching year referred to in each case, in such a way as to enable the apprentice to pursue qualified activities in the sense of the professional profile, which shall, in particular: Independent planning, carrying out, controlling and optimising.

Pos.	1. Year of Teacher	2. Year of Teacher	3. Year of Teacher	4. Year of Teacher
1.	Knowledge of the media and advertising industry, as well as the market position and the customer's circle of teaching staff		-	-
2.	Knowledge of the organizational structure, tasks, responsibilities and co-operations of the individual operating areas and relations with other companies (customers, contractors)		-	-
3.	Knowledge of operational services (products, services)		-	-
4.	Professional behaviour towards customers, employees and contractors
5.	Knowledge of work organisation, work planning and work design
6.	Knowledge and application of the company's facilities and the necessary tools
7.	Knowledge of the ergonomic design of the workplace
8.	Reading and applying technical documentation
9.	Knowledge and application of English technical terms
10.	Knowledge and application of the usual quality management system
11.	Knowledge of the industry-specific EDP as well as knowledge and application of the operating EDP (hard- and software)
12.	Knowledge of professional hardware and software		-	-
13.	Knowledge of the essential information technologies and the operational network techniques and databases		Apply different information techniques and operational networking techniques
14.	-	-	Basic knowledge of project management	Knowledge of the ad-specific project management
15.	Knowledge of the fundamentals of market communication (objectives, areas, possibilities)		Knowledge of market communication (such as goals, target groups, target group analysis, means, support, advertising psychology)
16.	Knowledge of the possibilities and forms of market and information research		Cooperation in the procurement and analysis of information
17.	-	Knowledge of the tasks and the job value of the campaign concept		-
18.	Knowledge of the media use (print, internet, TV, film and radio spots) in the campaign		-	-
19.	-	Participate in the development of campaigns of market communication, such as classic advertising (ads, radio and TV commercials), sponsoring, event and direct marketing
20.	-	-	Development of creative strategies taking into account the different circumstances of the advertising media and the financial framework conditions
21.	Knowledge of the principles of media planning	Participation in the definition of the media strategy	Development of media plans as well as organizational and technical preparation of a media plan
22.	Knowledge of the most important media (print, internet, film, audio, video) including their production methods		-	-
23.	Knowledge of the most important media-design tasks (set and fonts, scribble, layout, clean drawing)	-	-	-
24.	-	Assess, use, and edit digital and analog templates
25.	-	Assessing data types	-	-
26.	-	Knowledge and application of data formats for media techniques		-
27.	Knowledge of color theory	-	-	-
28.	Knowledge and application of layout programs
29.	Knowledge of the Scriptures	Job-specific use of fonts
30.	Creating simple documents with text programs and spreadsheets	-	-	-
31.	-	Knowledge of digital image processing and image correction possibilities and through-perform simple work	-	-
32.	-	Basic knowledge of the most important printing processes	-	-
33.	Knowledge of the major correction characters after Duden	-	-	-
34.	-	Knowledge of the important agreements in connection with procurement, such as purchasing conditions, delivery and payment conditions		-
35.	Basic knowledge of the business-specific provisions relating to the sale and sale of tenders, contracts, etc.		Collection of offers	Participation in the preparation of offers and project calculations
36.	-	-	Participation in purchasing and booking of media according to cost and time schedule plans
37.	Knowledge of the preparation and planning of presentations	Participation in the preparation and planning of presentations	Participation in presentation management
38.	-	-	Prepare and lead customer talks, participate in customer presentations
39.	Creating, guiding and archiving files and statistics
40.	-	-	Evaluation of operational statistics and reports and decision-oriented evaluation of the results
41.	Carry out relevant correspondence work, work with post office and exit, filing, evidence and registry
42.	Basic knowledge of operational costs, their impact on profitability and their impact on profitability		-	-
43.	Knowledge of payment transactions with suppliers, customers, authorities, postal services, money and credit institutions		-	-
44.	-	Knowledge of the fundamentals of media and advertising
45.	Basic knowledge of copyright law and competition law
46.	Knowledge of the content and objective of training, as well as essential training opportunities in this area
47.	Knowledge of accident hazards, first-aid measures and the relevant safety and other provisions for the protection of life and health
48.	Knowledge of the avoidance, environmentally sound separation and disposal of waste and residues arising during operation as well as the sensible energy use
49.	Knowledge of the obligations arising from the apprenticeship contract (§ § 9 and 10 of the Vocational Training Act)
50.	Basic knowledge of the labour law provisions which are subject to the law

(2) In the course of training in the professional knowledge and skills (with special attention to the requirements and requirements of the company (in order to ensure that the apprentite's personality is formed in order to provide him with the necessary skills for a specialist), he/she must be able to Key qualifications in terms of social competence (such as openness, teamwork, conflict ability), self-competence (such as self-assessment, self-confidence, self-reliance, resilience), methodological competence (such as presentation skills, rhetoric in German language, comprehensibility in the broad guidelines of the The English language) and competence for self-directed learning (such as willingness, knowledge of methods, ability to select suitable media and materials) to be conveyed.

Rejecting Audit

Outline

§ 29. (1) The final examination shall be divided into a practical and theoretical examination.

(2) The practical test shall include the items of test work and expert discussion.

(3) The theoretical examination comprises the subjects General Studies, Special Specialized Science and Economic Computing.

(4) The theoretical examination shall not apply if the candidate for examination has reached the teaching goal of the last class of the professional vocational school for a teaching profession of the media industry or the successful completion of a teaching period in the middle or higher secondary vocational school.

Practical examination

Audit work

§ 30. (1) The examination shall, in accordance with the requirements of the Examination Commission, include a working sample, including measures on safety and health at work, any measures necessary for the protection of the environment and quality control measures. , where the following skills are to be demonstrated:

1.		Develop an advertising campaign based on pre-defined documents,
2.		Make a simple media strategy,
3.		Develop a media plan,
4.		Create an offer, including project calculation,
5.		Presentation of the test work.
The individual steps in the execution of the task are to be documented manually or computer-based. The examination committee may provide the examinee with relevant documents on the occasion of the task.

(2) The Examination Committee shall, on the basis of the purpose of the final examination and the requirements of the professional practice, place a task on each test item, which can normally be carried out in six hours.

(3) The examination shall be terminated after eight hours.

(4) The evaluation shall be based on the following criteria:

1.		accuracy and compliance with the requirements,
2.		professional execution,
3.		media or value-based design,
4.		appropriate and optical overall impression,
5.		Use of the right equipment and materials in a professional way.

Expert discussion

§ 31. (1) The expert interview shall be submitted before the entire examination board.

(2) The expert discussion has to be developed from the practical activity. In this case, the practical knowledge of the test specimen can be determined using technical expressions. The examinee shall present subject-related problems and their solutions, demonstrate the technical background relevant to the contract and justify the procedure in the performance of the contract. The examination is in the form of a conversation that is as lively as possible, with a call for discussion by means of the description of situations and problems.

(3) The purpose of the topic is to correspond to the purpose of the final examination and the requirements of professional practice. In this case material samples, tools, demonstration objects or display boards are to be used. Questions on relevant safety regulations, protection measures and accident prevention as well as relevant environmental protection and disposal measures should be included.

(4) The expert discussion shall take 15 minutes for each test specimen. An extension of not more than ten minutes shall be carried out on a case-by-case basis if the examination board is not otherwise able to assess the performance of the test specimen without a doubt.

Theoretical examination

General provisions

§ 32. (1) The theoretical examination shall be carried out in writing. It can be carried out jointly for a larger number of test specimens, if this is possible without impairment of the test sequence. The theoretical examination can also be carried out in a computerised form, although all the essential steps for the examination board must be comprehensible.

(2) The theoretical test shall in principle be held prior to the practical examination.

(3) The tasks shall be in accordance with the scope and level of the purpose of the final examination and the requirements of the professional practice. They are to be explained separately to the examinees on the occasion of the task.

(4) The written work of the test specimen shall be marked accordingly.

General Specialized Customer

§ 33. (1) The examination shall include the answer to one task in each of the following areas:

1.		multimedia management,
2.		the fundamentals of media technology,
3.		the basics of information technology and communication techniques,
4.		the fundamentals of multimedia production,
5.		Project management for advertising and marketing.

(2) The test can also be checked in programmed form with questionnaires. In this case, there are five tasks to be carried out in each area.

(3) The tasks shall be carried out in such a way that they can normally be carried out in 75 minutes.

(4) The test shall be terminated after 90 minutes.

Special Specials

§ 34. (1) The examination shall include the description of a theoretical work sequence of a media concept from the acceptance of the order to the production and media circuit and shall extend to one of the following areas after the selection of the test item:

1.		Plan a media strategy (such as CD-ROM),
2.		Work preparation and project management of a multimedia application,
3.		Prepare a simple customer presentation according to given content in a structured manner according to the principles of concept development and presentation technology.

(2) The tasks shall be carried out in such a way that they can normally be carried out in 60 minutes.

(3) The test shall be terminated after 80 minutes.

Economic calculation

§ 35. (1) The examination shall include the reply to one task in the following areas:

1.		Material Cost Calculation,
2.		Wage cost calculation,
3.		Project-specific calculation.

(2) Use of calculation instructions, tables and guidelines is permitted.

(3) The tasks shall be carried out in such a way that they can normally be carried out in 60 minutes.

(4) The test shall be terminated after 80 minutes.

Repeat Review

§ 36. (1) The final examination of the Lehrabate can be repeated.

(2) If up to three items have been rated "Not enough", the repeat examination shall be limited to the items rated "Not enough".

(3) If more than three items have been rated "Not enough", the entire test shall be repeated.

Part 5

In-force pedals and transitional provisions

§ 37. (1) This Regulation shall enter into force on 1 April 2006.

(2) The Media competence training order, BGBl. II No 288/1998, as amended by the BGBl Regulation. II No 177/2005, without prejudice to the following provisions, with the expiry of the 31 March 2006 period.

(3) Apprentices who are trained in the teaching profession of media specialist media design on 31 March 2006 can continue to be trained up to the end of the agreed teaching period in accordance with the training regulations referred to in paragraph 2 and can continue until one year after The course of the agreed period of apprenticeship for the examination of the final teaching qualification is due to the examination regulations contained in the training regulations as set out in paragraph 2.

(4) The teaching periods completed in the teaching profession of Medienfachmann-Mediendesign in accordance with the training regulations referred to in paragraph 2 are fully based on the teaching period in the teaching profession of media professional/media specialist-media design in accordance with this Regulation to be counted.

(5) Persons who have filed the examination in the teaching profession in the media specialist media design are directly responsible for the management of the name Medienfachmann/Medienfachfrau-Mediendesign pursuant to Section 24 (5) of the Vocational Training Act. of this Regulation.

(6) Apprentices who are trained in the teaching profession of media specialist media technology on 31 March 2006 may continue to be trained up to the end of the agreed apprenticeship period in accordance with the training regulations referred to in paragraph 2 and can continue until one year after The course of the agreed period of apprenticeship for the examination of the final teaching qualification is due to the examination regulations contained in the training regulations as set out in paragraph 2.

(7) The teaching periods completed in the teaching profession of media specialist media technology in accordance with the training regulations referred to in paragraph 1 are fully based on the teaching period in the teaching profession of media specialist/media specialist media technology in accordance with this Regulation to be counted.

(8) Persons who have filed a teaching qualification examination in the teaching profession Media fachmann-Medientechnik are directly responsible for the management of the name Medienfachmann/Medienfachfrau-Medientechnik pursuant to Section 24 (5) of the Vocational Training Act. of this Regulation.

Bartenstein