Key Benefits:
14. Regulation of the Federal Minister for Education, Arts and Culture, amending the regulation on the curricula of the three-year vocational school and the Higher Teaching Institute for Economic Occupations
Because of
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of the School Organization Act, BGBl. No 242/1962, as last amended by the Federal Law BGBl. I No 44/2010, in particular Articles 6, 55a, 62, 68a and 76 thereof, and |
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§ 7 (1) of the Federal Teacher's Teacher Training Act, BGBl. No 244/1965, as last amended by the Federal Law BGBl. I No 52/2009, |
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Is prescribed: |
The regulation of the Federal Minister of Education and the Arts on the curricula of the three-year-old technical school and the Higher Teaching Institute for Economic Occupations, BGBl. N ° 661/1993, as last amended by the BGBl Regulation. II No 316/2009, shall be amended as follows:
(1) In Article I, Article 4 of the following paragraph 10 is added:
" (10) Annex 3 to this Regulation, as amended by the BGBl Regulation. II No. 14/2011 shall enter into force on the expiry of the day of the presentation of this Regulation in the Federal Law Gazans. "
2. Annex 3 (Higher Teacher Training Institute, Culture and Congress Management) Section I (Hoursboard) Subsection A (compulsory items) shall be included in the compulsory subject area 8. (Culture, Event and Conference Management) replaces the Curriculum Group II of Compulsory Subjects 8.1 (Cultural Management) as well as 8.2 (conference and congress management) by the Teacher Training Group I.
3. In Annex 3, Section VI (Education and teaching tasks and teaching materials of the individual subjects) Subsection A (compulsory items) is in the area of compulsory subject-matter 8. (Culture, event and conference management) the section relating to the subject matter 8.1 (cultural management) as well as 8.2 (conference and congress management), together with the headline:
" 8.1 KULTURMANAGEMENT
Education and teaching tasks:
The pupils should
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have a comprehensive understanding of the importance of art and culture; |
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reflect the different forms of cultural behaviour in society; |
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can benefit from cultural heritage and new forms of cultural life for themselves and society; |
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know all the branches of cultural management and can put this knowledge into practice; |
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Plan, organise and implement a cultural project in a team according to the principles of professional project management, as well as implement it in practice with partners from the cultural sector and the art scene; |
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Use public relations and advertising for projects and assess the specific role of marketing in the cultural sector; |
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to know the cultural policy in Austria and to explain its own cultural policy location; |
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on the importance and role of state cultural support in Austria and Europe, and know the importance of culture for the economy and private forms of cultural finance; |
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know their cultural interests and their possibilities in the cultural landscape and can benefit from them; |
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Know events as an important means of communication for profit and non-profit companies as well as for public institutions; |
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Know events due to the latest developments and plan and implement them in concrete practice with partners in the event area; |
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they can assess their career opportunities in event management and cultural management. |
Teaching material:
Cultural term and cultural sociology:
Definitions Culture, Art, Cultural Management.
Importance of art and culture.
Cultural heritage-Austria as a cultural nation.
Cultural behavior and cultural milieus.
Aesthetics and cultural theories.
Forms and management of individual cultural divisions:
Literature; theatre and small theatres.
Concert giants; music theatre.
Exhibitions, museums and galleries.
Art houses and art vereine. Festwochen and Festspiele. Cultural initiatives.
Folk culture.
Film and video. New media and cyber culture.
Event locations and technology:
Nature and suitability of the place.
Requirements on stage and technology.
Planning and implementation of concrete projects in practice:
Project management phases (Start, Implementation, Ablauforganisation, Follow Up).
Use of project management tools and methods (target definition, project structure plan, schedule and time planning, cost and resource planning).
Project financing and financial management (financial management, fundraising, sponsorship).
Project marketing (implementation and financing of concrete advertising and PR measures taking into account relevant target groups).
Control and moderation of the group processes, motivation.
Project presentation.
Result responsibility towards partners, the public and donors.
Control of documentation processes. Use of media (photo, film, video, Internet/web presence, internal media).
Project evaluation and reflection.
Contact construction and cooperation with partners from the cultural and art scene; representation; artist support.
Personality formation:
Transfer of skills such as self-employment, self-motivation, self-discipline, dealing with time pressure and stress, problem solving competence, conflict resolution competence, initiative, team skills, intercultural competence.
Cultural marketing, advertising and public relations:
Tasks and special features.
PR and advertising concepts.
Design and design of newspapers, program books, catalogues. Press work, press conference.
Culture in the media, cultural journalism.
Cultural policy and state cultural support:
Cultural policy concepts of the parties since 1945.
Art and culture promotion.
EU cultural policy.
Culture and economy:
Sponsoring and Fund Raising.
Location factor culture.
Right and Insurance:
Insurance law.
Monument protection law.
Event Law.
Copyright.
Legal foundations of art and culture promotion.
Event management:
Terms. Manifestations and fields of application.
Embedding in the marketing mix.
Event concept:
From the idea to the event.
Organization.
Financing-Sponsoring.
Location. Light and sound technology.
Suppliers in event management.
Professions in event management and in the cultural sector.
8.2. CONFERENCE AND CONGRESS MANAGEMENT
Education and teaching tasks:
The pupils should
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Know about the social conditions and the social significance of conferences and congresses; |
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Take over conference and congress management in public institutions and private institutions, advocacy groups and companies, or participate in shaping key parts of this field of responsibility as a specialist; |
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Conferences, seminars, congresses with partners from the conference and congress industry can implement in practice; |
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know about the importance of trade fairs and trade fairs; |
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Planning, carrying out and evaluating trade fair appearances can help to shape key parts of this task; |
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Take into account in-company, collective and individual needs according to professional and personal training and be able to take account of them when offering tenders; |
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Create concepts for in-house training and plan both financially and organizationally; |
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be able to establish the necessary contacts with the relevant experts for the respective event; |
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know the activities of a PCO (professional congress organizer); |
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are familiar with the technical vocabulary of the conference and tourism industry; |
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know about the basics of training activities, leadership of groups and employees, as well as common methods of cooperation and counseling; |
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Presentation and moderation techniques can be applied. |
Teaching material:
History and social environment of the conference system in Austria.
Austria as a congress destination (conditions, infrastructure, economic impact).
Conference types.
Equipment and event technology:
Establishment of conference facilities.
Requirements for event locations (infrastructure, operating technology).
Management and organization of training and congress buildings.
Planning and implementation of concrete projects in practice:
Relevant people in a project.
Project management process.
Assignment. Project startup process.
Project financing and funding.
Project Marketing.
Ongoing implementation work. Project controlling.
Control and moderation of the group processes, motivation.
Final process, project quality of the project, project presentation, resolution of the project team.
Result responsibility towards partners, the public and donors.
Control of documentation processes using various media (photo, film, video, Internet/web presence, internal media).
Project reflection.
Software solutions for the project flow.
Personality formation:
Contact construction, cooperation and dealings with partners from the conference and congress industry. Representation.
Dealing with problems and conflicts. Own initiative. Working in the team. Intercultural competence.
Congress and Conference Organization:
Scientific Committee, Organizing Committee. Professional congress organizer (PCO).
Congress secretariat.
Congressmen services; interpreting services.
Acquisition and supervision of lecturers and participants:
Accommodation, alignment of receptions, planning and implementation of frame and side program. Incentives and Pre-and Postconvention Tours.
Create invitations, login forms, tag logs.
Accompanying exhibition and poster session.
Congress and conference marketing:
Objectives and content of the media work of conference facilities. Press conference.
Advertising concepts of the congress and conference industry.
Construction and design of a congress newspaper.
Fair:
Organization, structure, stand design, support, post-processing.
Financing:
Sponsorship, sponsorship search and support; fundraising.
Receptions:
Types and Organization.
Training:
Occupations in the training sector.
Domestic and foreign providers, educational programs.
Company internal training.
Education and training concepts.
Trends in training.
Working techniques and methods:
Guidance techniques (leadership of plenary and panel discussions, large group management, seminar management, moderation technology, etc.).
Training methods.
Consulting methods. "
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