State Agencies Contracting Advertising Spaces - Full Text Of The Norm


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image inicio sitio infoleg MInisterio de Justicia y Derechos Humanos
STATE ORGANIZATION Recruiting advertising spaces DECRETO No. 2.219

Bs. As., 6/7/71

VISTO Decrees 6.680 of 22 October 1968 and 530 of 16 February of the current year; and


That the implementation of Decrees Nos. 6,680/68 and 530/71 has not had comprehensive results in keeping with the spirit that inspired them and that their rules gave rise to numerous exceptions to their implementation;

That it is not advisable for technical and practical reasons to maintain in one body the concentration of creativity and realization of the art of state advertising;

It is appropriate to centralize in a single legal body all decisions related to publicity of agencies, companies and other State entities to facilitate the consultation and guidance of officials responsible for their compliance;




Article 1 The planning and hiring of advertising spaces in the country and abroad, in newspapers, newspapers, magazines, television, radio, public channels and films carried out by state agencies and companies, must be carried out in all cases through the Telam S.A. Agency, Journalism, Radiotelefónica, Comercial, Inmobiliaria y Financial. Art. 2o The above provision is applicable to any space that is contracted for advertising, propaganda and for the publication of edicts, administrative acts, spaces in exhibitions and other events that require public dissemination based on existing provisions. Art. 3o The Ministry, State Secretariats, Secretariats dependent on the Presidency of the Nation, Centralized and Decentralized Agencies, State Companies, Anonymous Societies with a State-run majority, Electrical Services of the Greater Buenos Aires (SEGBA), Sociedad Mixta Siderurgia Argentina (SOMISA), Municipalidad de la Ciudad de Buenos Aires, Banco Municipal de la Ciudad de Buenos Aires and any legal administration in any company. Art. 4o The agencies mentioned in the previous article may use the creative advertising service, art and graphic and audiovisual production provided by the Telam S.A. Agency or its professional advice, or choose to use a private agency of your choice. In the latter case, the chosen agency must refrain from planning or dealing with the media in relation to the campaign in question, which is absolutely the responsibility of the Telam S.A. Agency. In this sense, when the nature of the campaign so imposes it, the client agency and the Telam S.A. Agency will make a common agreement - or they will hire it if exceptionally necessary - public studies, markets, socio-economic profiles, etc., which in each case corresponds. Art. 5o ∙ For the purposes of the previous article, the agencies and entities mentioned in the present decree shall transcribe the same in corresponding solicitations or clauses, when they choose to call for tendering or contesting of private agencies, or campaign in their own advertising department. Art. 6th The Telam S.A. Agency shall inform the Secretariat of the Press and Dissemination of the Presidency of the Nation, which performs under Decree 1.432/71 the functions of the former Secretariat of Dissemination and Tourism, and the Court of Accounts of the Nation directly, any violation of the requirements of this decree, at the time of its verification. Art. 7o The Telam S.A. Agency will receive for its service of contracting spaces the discounts and bonuses granted by the advertising media according to the customs and customs of the square, and when it provides comprehensive advertising service, the fees will be the ones that best benefit the profitability of the advertising investment of the State Agencies. Art. 8o The Telam S.A. Agency will reject publicity applications that do not comply strictly with existing decrees and other regulations or to be issued on publicity by state agencies. Art. 9th The present decree does not apply to the publication of laws, decrees, resolutions and administrative acts in the Official Gazette.

As for the exchange advertising of the agencies, they must inform Telam S.A. in advance of the creation of respective agreements or contracts, the type of space, the amount of the operation performed and its characteristics in relation to the type of medium and professional technical activity of the agency involved.

Art. 10. The deadline for communication to the Telam S.A. Agency, of the budgetary possibilities of each agency involved, will expire on September 30th of each year. Art. 11. The Secretariat for the Press and Dissemination of the Presidency of the Nation, which carries out under Decree 1.432/71 the functions of the former Secretariat for Dissemination and Tourism, shall regulate the implementation of this decree. Art. 12. ! Destroy decrees 6.680 of 22 October 1968; 530 of 16 February of the current year and any other opposing the present. Art. 13. ! Contact, post, give to the National Directorate of the Official Register and archvese.


Arturo Mor Roig.