(a) General requirements. This course is recommended for students in Grades 11-12. Prerequisite: Advanced Audio/Video Production or Advanced Animation. (b) Introduction. Careers in audio and video technology and film production span all aspects of the audio/video communications industry. Within this context, in addition to developing advanced technical knowledge and skills needed for success in the Arts, Audio/Video Technology, and Communications career cluster, students will be expected to develop an increasing understanding of the industry with a focus on applying pre-production, production, and post-production audio and video activities in a studio environment. This course may be implemented in an advanced audio, video, or animation format. Instruction may be delivered through lab-based classroom experiences or career preparation opportunities. (c) Knowledge and skills.   (1) The student applies academic knowledge and skills in production projects. The student is expected to:     (A) apply English language arts knowledge and skills by demonstrating use of content, technical concepts, and vocabulary; using correct grammar, punctuation, and terminology to write and edit documents; and composing and editing copy for a variety of written documents such as scripts, captions, schedules, reports, and manuals; and     (B) apply mathematics knowledge and skills in invoicing and time-based mathematics by demonstrating knowledge of arithmetic operations and applying measurement to solve problems.   (2) The student implements advanced professional communications strategies. The student is expected to:     (A) adapt language for audience, purpose, situation, and intent such as structure and style;     (B) organize oral and written information;     (C) interpret and communicate information, data, and observations;     (D) present formal and informal presentations;     (E) apply active listening skills to obtain and clarify information;     (F) listen to and speak with diverse individuals; and     (G) exhibit public relations skills to increase internal and external customer/client satisfaction.   (3) The student implements advanced problem-solving methods. The student is expected to employ critical-thinking and interpersonal skills, including data gathering and interpretation independently and in teams to solve problems and make decisions.   (4) The student implements advanced information technology applications. The student is expected to use personal information management, email, Internet, writing and publishing, presentation, and spreadsheet or database applications for audio and video projects.   (5) The student implements advanced knowledge of design systems. The student is expected to analyze and summarize the history and evolution of the audio and video production field.   (6) The student applies safety regulations. The student is expected to:     (A) implement personal and workplace safety rules and regulations; and     (B) follow emergency procedures.   (7) The student implements leadership characteristics to student leadership and professional development activities. The student is expected to:     (A) employ leadership skills to accomplish goals and objectives by analyzing the various roles of leaders within organizations, exhibiting problem-solving and management traits, describing effective leadership styles, and participating in civic and community leadership and teamwork opportunities to enhance skills;     (B) employ teamwork and conflict-management skills to achieve collective goals;     (C) establish and maintain effective working relationships by providing constructive praise and criticism, demonstrating sensitivity to and value for diversity, and managing stress and controlling emotions;     (D) conduct and participate in meetings to accomplish work tasks by developing meeting goals, objectives, and agendas; preparing for and conducting meetings to achieve objectives within scheduled time; producing meeting minutes, including decisions and next steps; and using parliamentary procedure, as needed, to conduct meetings; and     (E) employ mentoring skills to inspire and teach others.   (8) The student implements ethical decision making and complies with laws regarding use of technology. The student is expected to:     (A) exhibit ethical conduct related to providing proper credit for ideas and privacy of sensitive content;     (B) discuss and apply copyright laws in relation to fair use and acquisition and use of digital information by citing sources using established methods;     (C) model respect of intellectual property when manipulating, morphing, and editing graphics, video, text, and sound;     (D) demonstrate proper etiquette and knowledge of acceptable use policies when using networks, especially resources on the Internet and intranet; and     (E) analyze the impact of the audio/video production industry on society, including concepts related to persuasiveness, marketing, and point of view.   (9) The student demonstrates appropriate employability characteristics and maintains a professional portfolio. The student is expected to:     (A) identify and participate in training, education, or certification to prepare for employment;     (B) identify and demonstrate positive work behaviors and personal qualities needed to be employable such as self-discipline, self-worth, positive attitude, integrity, and commitment;     (C) demonstrate skills related to seeking and applying for employment to find and obtain a desired job, including identifying job opportunities, developing a resumé and letter of application, completing a job application, and demonstrating effective interview skills;     (D) maintain a career portfolio to document work experiences, licenses, certifications, and work samples;     (E) demonstrate skills in evaluating and comparing employment opportunities; and     (F) examine employment opportunities in entrepreneurship.   (10) The student employs effective planning and time-management skills. The student is expected to employ planning and time-management skills and tools to enhance results and complete work tasks.   (11) The student implements an advanced understanding of a client-based production. The student is expected to:     (A) determine client needs by:       (i) conducting client meetings to identify specific project requirements; and       (ii) researching target audience and demographics to meet client needs;     (B) develop a production proposal for client approval by:       (i) creating a production schedule;       (ii) researching and determining production costs; and       (iii) researching and determining appropriate delivery and distribution options;     (C) engage in pre-production activities for successful execution of the project by:       (i) identifying equipment, crew, and cast requirements;       (ii) developing a budget with considerations for crew, cast, and equipment;       (iii) analyzing the script and storyboard processes; and       (iv) assigning team roles required for production;     (D) conduct a client meeting for presenting production strategies and implement client feedback;     (E) apply advanced principles of production by:       (i) implementing a coherent sequence of events;       (ii) using necessary equipment and crew for quality productions; and       (iii) demonstrating teamwork and knowledge of interpersonal skills with sensitivity to diversity;     (F) implement advanced skills in the post-production process by:       (i) demonstrating appropriate use of editing systems;       (ii) making decisions appropriate for each element of production;       (iii) making necessary adjustments regarding compatibility issues, including digital file formats and cross-platform connectivity;       (iv) using various compression formats; and       (v) demonstrating knowledge in outputting for distribution; and     (G) deliver the product by:       (i) researching the appropriate delivery formats for the target audience;       (ii) advising clients on optimal delivery options; and       (iii) discussing distribution options with optimal project reach.   (12) The student practices business skills for freelance contractors. The student is expected to:     (A) implement standard freelance self-promotion techniques;     (B) develop invoices and standard billing practices;     (C) research small-business start up practices; and     (D) use information technology applications common to small businesses.

Source Note: The provisions of this §130.87 adopted to be effective August 23, 2010, 34 TexReg 5922