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The Vermont Statutes Online
Title
09
:
Commerce and Trade
Chapter
063
:
CONSUMER PROTECTION
Subchapter
001
:
GENERAL PROVISIONS
§
2465b. Misrepresentation of a floral business as local
(a) In
connection with the sale of floral products, it shall be an unlawful and
deceptive act and practice in commerce in violation of section 2453 of this
title for a floral business to misrepresent in an advertisement, on the
Internet, on a website, or in a listing of the floral business in a telephone
directory or other directory assistance database the geographic location of the
floral business as "local," "locally owned," or physically
located within Vermont.
(b) A floral
business is considered to misrepresent its geographic location that it is
"local," "locally owned," or located within Vermont in
violation of subsection (a) of this section if the floral business is not
physically located in Vermont and:
(1) the
advertisement, Internet, website, or directory listing would lead a reasonable
consumer to conclude that the floral business is physically located in Vermont;
or
(2) the
advertisement, Internet, website, or directory listing uses the name of a
floral business that is physically located in Vermont, with geographic terms
that would lead a reasonable consumer to understand the advertised floral
business to be physically located in Vermont.
(c) A retail
floral business physically located in Vermont shall be deemed a consumer for
the purposes of enforcing this section under subsection 2461(b) of this
chapter. (Added 2011, No. 52, § 45, eff. May 27, 2011.)