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§2465b. Misrepresentation of a floral business as local


Published: 2015

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The Vermont Statutes Online



Title

09

:
Commerce and Trade






Chapter

063

:
CONSUMER PROTECTION






Subchapter

001
:
GENERAL PROVISIONS










 

§

2465b. Misrepresentation of a floral business as local

(a) In

connection with the sale of floral products, it shall be an unlawful and

deceptive act and practice in commerce in violation of section 2453 of this

title for a floral business to misrepresent in an advertisement, on the

Internet, on a website, or in a listing of the floral business in a telephone

directory or other directory assistance database the geographic location of the

floral business as "local," "locally owned," or physically

located within Vermont.

(b) A floral

business is considered to misrepresent its geographic location that it is

"local," "locally owned," or located within Vermont in

violation of subsection (a) of this section if the floral business is not

physically located in Vermont and:

(1) the

advertisement, Internet, website, or directory listing would lead a reasonable

consumer to conclude that the floral business is physically located in Vermont;

or

(2) the

advertisement, Internet, website, or directory listing uses the name of a

floral business that is physically located in Vermont, with geographic terms

that would lead a reasonable consumer to understand the advertised floral

business to be physically located in Vermont.

(c) A retail

floral business physically located in Vermont shall be deemed a consumer for

the purposes of enforcing this section under subsection 2461(b) of this

chapter. (Added 2011, No. 52, § 45, eff. May 27, 2011.)